With the right mix of content and marketing strategy, you can ensure that your email newsletters and messages are creating the right effect on your target audience.
Email marketing is a vital part of any business, but ensuring that you’re using the right platforms and tools to reach your audience is critical. With so many different companies and vendors vying for your attention, it’s important to take the time to see which tools and platforms are fit for purpose and which ones you should avoid.
Here, we’ve rounded up some of the best email marketing companies that can help you grow your business. In addition to providing the basics of email marketing, such as creating newsletters and setting up automated emails, we’ve also included details on their key services and special offers.
MailChimp is one of the most well-known email marketing service providers. The platform has been around for over 15 years and, in that time, has grown to become the largest email marketing tool in the world.
With over 2 million active users, MailChimp is the perfect choice for any business that’s looking to grow their email list. The best part is that, since MailChimp is a free service, there’s no sign-up required to get started. Simply input the emails of your existing customers and wait for the platform to do the rest.
Keeping up with social media is already difficult enough as it is. Adding another channel to your repertoire can seem like an impossible task. Luckily for you, we’ve picked out the best social media management tools that can help you keep track of all your accounts and content from one place.
With the right tools, you can easily curate and schedule content across all your social platforms. Doing this manually is actually a lot of work and can leave you with a lot of duplication. Plus, you might not always end up with the results you’re looking for. For example, if you want to target potential customers in the Philippines, you might end up sending the same deal to your Canadian and American audiences as well.
HootSuite takes the worry out of managing multiple accounts and ensures that you’re only sending relevant content to the people that need it. To get started with HootSuite, click here and enter your name and email.
If you’re looking to grow your email list, you might consider setting up a game on your website. Games are a great way to engage your audience and make them feel as if they’re having fun while also learning something new. In addition, you can add a level of intrigue by involving more than one player in a game. For example, you can have a competition where your best customers can play along to win a prize.
Squid Game is a mobile first free-to-play social game. If you’re looking for a game to grow your email list, you can’t miss out on Squid Game’s engaging game design and solid backend infrastructure. In addition, you can add a level of intrigue by involving more than one player in a game. For example, you can have a competition where your best customers can play along to win a prize.
UserTesting.com is a platform that allows businesses to test their products and services before they go live. In addition to product testing, you can use the service to discover real user behavior, identify pain points, and optimize performance.
The ability to test products and services is incredibly valuable and allows businesses to identify areas of improvement before their customers even have a chance to notice. While it may seem like a luxury to have the opportunity to test a new product or service, it actually can be quite the opposite. Launching a new product or service without any real user data can actually cause huge problems once it’s live. That’s why we’ve included this option in our list of top-rated email marketing companies.
As a business owner or marketer, you can launch a product or service and then send out digital surveys to see how users respond. We’ve all done this ourselves when testing a new product or service. However, asking for customers’ real-life feedback via a survey can be extremely valuable when you’re trying to improve your product or service. This way, you’ll know what is and isn’t working and can make changes where necessary. In addition, you can gain valuable insights into what your customers want and need. For example, you may discover that a majority of your users like the color blue compared to white or green. This can help you determine what type of packaging or design you should use for your product when you go into production. In other words, the numbers speak for themselves and there’s a lot of value in what UserTesting.com has to offer.
Speaking of product testing, Active Campaign is an email marketing tool that can be used for both marketing campaigns and customer engagement. For marketers looking to increase brand awareness, generate leads, or just build credibility, the tool can be used to create automated marketing emails with a customizable design, offer, and content.
As a business owner or marketer, you’ll have a variety of options when it comes to choosing which email marketing tool to use. From the most sophisticated to the simplest, from the most expensive to the cheapest, there’s a tool for everyone. However, to ensure that you’re choosing the right tool for your needs, it’s important to first understand what those needs are. When evaluating which email marketing tool to use, consider all the factors including price, flexibility, feature richness, and support. Then, you can make an informed decision regarding which email marketing tool to use.