You’re an entrepreneur who’s built a successful six-figure business—and now you’re bored. It’s an amazing achievement to be able to work your passion and turn it into a profitable business, but now you’ve got this nagging feeling that there’s more you can do. You’ve poured your heart and soul into Perfectly Mad Mimi and now you want to bring your passion to the next level—create a marketing strategy and a plan to spread the word about your amazing business.
The first step to take is to define your audience. What are they, where do they come from, and what do you want to offer them? You’d need to consider all of this before starting to build your email list. Once you’ve got a good idea of who your ideal buyer is, you can move on to the next step—finding the right platform to reach them.
Find The Right Platform
The best strategy is to pick a platform that connects with your audience. For example, if you’re marketing a beauty business, then you might want to consider an email marketing platform like HubSpot, which allows you to connect with existing customers, attract new customers, and delight them with weekly emails.
On the other hand, if your audience is more tech-savvy and connected to social media, then you could opt for marketing through a blog or even opt for a social media agency to drive traffic to your site.
As an entrepreneur, it’s tempting to think your existing customers are the key to your success. But instead of looking at what’s already working for you, you should be focused on finding new ways to connect with your audience. After all, they’re the ones that kept you in business in the first place.
Create An Outline For Your Marketing Plan
A typical marketing plan looks something like this:
- Overview Of The Product Or Service
- The Big Idea
- Target Audience
- Overview Of The Marketing Strategy
- The Media Plan (Where To Buy/Advice On Buying TV, Radio, And Online Media)
- Measurement And Analysis Plan
It’s a good plan. And while you might not feel like you need one, having an outline or plan will certainly help you stay organized and focused on your goal, which is to grow your business.
Choose The Right Time To Launch Your Campaign
If you want to create an efficient and effective email marketing campaign, you need to take the time to research when your target audience is most engaged and likely to act on your messages.
To do this, you need to look at the stages of buyer’s journey and pinpoint when your target audience is most likely to be interested in your products or services. Once you’ve got that information, you can choose the perfect moment to launch your campaign and maximize the impact.