Are you a marketer who’s struggling to keep up with all the changes in digital marketing? You’re in luck because we’re going to tell you about 2 of the most popular email marketing platforms currently available in the market: MailChimp and AWeber.
What is MailChimp?
If you’ve been in the online marketing industry for any length of time, then you’ve probably heard of mailchimp.com. It’s one of the most popular email marketing platforms currently available, boasting over 12 million users worldwide and over 4.5 million monthly active users.
Basically, MailChimp is a platform where you can create email marketing campaigns and send them out to a massive audience. Sounds great, right? Well, it can be but there are some downsides. First, the pricing structure of the tool can be a little confusing. At first, you’ll be charged $0.20 per day for a free account. However, as you go through the onboarding process, you’ll be presented with a plan that offers a free account plus $5/month. Another con is that the platform can be very limiting when it comes to the types of emails you can send out. For example, you cannot send out marketing offers or discounts to users on MailChimp.
What is AWeber?
If you’re searching for an all-in-one email marketing solution, then you may have landed on the AWeber website. It’s arguably one of the most popular email marketing platforms currently available, boasting over 9 million users worldwide and over 4 million monthly active users.
Similarly, AWeber is a platform where you can create email marketing campaigns and send them out to a massive audience. However, it also has some significant differences to MailChimp. You’ll notice that AWeber is a bit more expensive. The basic plan, which includes a free account, is priced at $12/month. Plus, there’s a 4.95% sales tax added to that. So, in total, you’re looking at a monthly fee of $16.95 for the basic plan and $19.45 for the standard plan. One of the major advantages of AWeber is that you can fully customize the template of your email. This means that you can set the template for your email to fit the design of your website or blog. Another great thing about this tool is that it offers a variety of advanced features. You can get advanced analytics, for example, which allows you to track the open rates, click-throughs and more for each and every email you send out. It also offers a variety of features when it comes to segmenting your audience, creating automated email campaigns and more.
The Dangers of Free Email Accounts
Although there are a variety of perks that come with having a free email account, it also has some significant restrictions. First, you’ll notice that all emails sent through free accounts are sent from an @hotmail.com address. So, any email that’s sent from a free account will never arrive at its recipient’s inbox. They’ll simply be marked as spam. This also means that all emails will also be treated as SPAM if you try to send them to another person’s inbox who also has a free account. So, it’s kind of a catch-22. The good news is that you can avoid this by upgrading your account to a premium one (which is what we strongly suggest).
With a premium account, you can create an unlimited number of email addresses and domain names to send your emails from. This means that you can automatically send out messages to a massive audience without worrying about your emails being marked as spam. So, in practice, you can rest assured that your email will reach the inbox of its recipient.
Upgrading your account is as simple as clicking on the big, red button that says “Upgrade” on the AWeber dashboard. Once you’ve done that, you’ll be presented with several options. The first one is the price. A premium account costs $16.95/month plus tax. However, you can enjoy all of the features for only $5/month if you’re a new user. So, it’s basically a win-win situation because, at the end of the day, you’ll be contributing to the growth of this platform and helping others to succeed as well.
The Differences Between MailChimp and AWeber
Apart from the obvious fact that one is free and the other one is not, the 2 of them serve mostly the same purpose. In other words, they’re both email marketing platforms. However, there are a few key differences between them. First, AWeber provides a variety of templates for your email design. This means that you have the flexibility to choose the design of your email to suit your needs. On the other hand, MailChimp provides only a basic template for your email design. So, if you need to make some changes, you’ll have to create a new template and it won’t be as easy as with AWeber. Another difference is that AWeber provides a full-fledged autoresponder feature that allows you to create automated email campaigns. This means that you can set specific triggers such as email open, click-through and automated follow-ups for each campaign. On the other hand, the autoresponder feature on MailChimp is limited to only sending out one email per day.
In practice, these are just a few of the key differences between MailChimp and AWeber. So, if you’re searching for an all-in-one email marketing solution, then you may want to consider AWeber because it provides several benefits to marketers who are looking to keep up with the times.