If you’re in the marketing industry, you know that email marketing is one of the most effective ways to communicate with customers. But knowing when to stop sending emails and when to start nurturing leads is a challenge. That’s where automation tools like MailChimp, AWeber, GetResponse, and Constant Contact come in. Let’s compare the pros and cons of each.
Depending on your industry and target audience, you may know that MailChimp is the leader in email marketing automation and has been around for more than a decade. With more than 15 million customers, MailChimp is the clear choice for getting started with email marketing.
One of the best things about MailChimp is that it’s extremely easy to use. Even beginners can set up automated email campaigns in a snap. In fact, the entire purpose of MailChimp is to make it easy for businesses of all sizes to automate their email marketing.
If you have an existing email list, you can also use MailChimp to send out regular emails with fresh content and see the results in your analytics.
AWeber is the market leader in email marketing automation and has been around for more than a decade, as well. With more than 15.5 million active users and a database of over 2 billion email addresses, we can see that AWeber is the clear choice for enterprise-level email marketing.
AWeber allows businesses of all sizes to automate their email marketing with a few simple steps. Using HubSpot’s favorite tool, you can create automated email campaigns that can be scheduled to go out as soon as every Monday, Wednesday, and Friday. Or, you can use AWeber’s unique drag-and-drop email builder to easily create emails that are as unique as you are.
If you have an existing email list, you can use AWeber to send out regular emails with fresh content and see the results in your analytics.
GetResponse is one of the leaders in the email marketing automation space. With more than 16 million downloads and a database of more than 2 billion email addresses, GetResponse is easy to use and has a flexible API that allows for some advanced features. Plus, you can integrate GetResponse with your favorite marketing automation tool like MailChimp or Salesforce.
To get started with GetResponse, you’ll need to select the plan that’s right for you. The free plan offers basic features like email nurturing and segmentation. The paid plans include custom branding, automated email follow-up, and social media integration. For new users, the free plan is highly recommended so that you can see what features are available.
Finally, let’s not forget about Constant Contact, which is more than just an email marketing tool. With over 20 million downloads worldwide, the versatile Constant Contact provides a variety of features that make it an all-around marketing automation solution. Using the tool’s web interface, you can create automated email campaigns that can be scheduled to go out as soon as every Monday, Wednesday, and Friday.
To see what features and pricing plans are available, visit the Constant Contact website. If you have an existing email list, you can use the platform to send out regular emails with fresh content and see the results in your analytics.
As you can see from the four platforms listed above, there’s a clear leader in the email marketing automation space. But, before you make your decision, be sure to consider what features are most important to you. This way, you can select the right tool for your needs.