Mailchimp vs AWeber – Who Deserves the Email Marketing Spotlight?

People within e-commerce, retail, and marketing spheres have their preferred tools for email marketing. From the very basic to the very advanced, there is a software solution for almost every individual need. But which of these tools is the best overall solution for email marketing?

In this article, we will put down the key differences between two of the most popular email marketing tools available, as well as the reasons why we think AWeber is better than Mailchimp.

Features

When comparing mailchimp and AWeber, it would be best to start with the basics: the features. These are the tools’ core competencies and what sets them apart from other solutions. While both have similar objectives, such as sending e-mails and managing subscribers, AWeber offers more features than Mailchimp.

In terms of functionality, AWeber is a full-featured email marketing tool with all the bells and whistles. It has all the features you could need within the email marketing sphere, all packed into one place. Conversely, Mailchimp does not focus so much on the features and instead prioritizes ease of use and customization. From a functional standpoint, AWeber is the clear winner.

Interface

The look and feel of your email campaigns are important, and so is the user experience. This is why we have moved away from the traditional buttons and opt-in forms in favor of snazzy customizable templates. But the user experience does not end there, as you also need to make sure that your constituents are finding your emails easy to navigate and engaging enough to keep them subscribed.

In this regard, AWeber’s clean interface and prominent features make it a breeze for beginners to get up and running. In addition, since the software is mobile responsive, anyone accessing it from a small screen such as a phone will have a flawless experience. Conversely, as Mailchimp’s interface is designed for desktop use, it could not adapt to smartphones smoothly. This, in turn, led to a less than satisfactory user experience for those attempting to engage with subscribers through email campaigns on mobile devices.

Usability

One of the primary reasons why people choose not to use email marketing tools is due to the complexity of the process. It is a well-known fact that most marketers and businesses struggle with email marketing, as over 85% of emails are either not opened or clicked-on. This is a problem, as the opposite of this is engagement. AWeber makes it easy to create engaging email content using the step-by-step process, which is also the same process used by experts to create compelling content for their websites. In addition, if you have ever created a blog post, a YouTube video, or an Instagram picture that you think is engaging, you can rest assured that you can replicate this success in the mailbox.

Also, as a newcomer to email marketing, you will have the opportunity to learn from seasoned experts in the platform’s thriving community. You get access to helpful resources, such as online courses, e-books, and YouTube videos that will guide you along the way. Together, these tools offer an unparalleled educational experience, helping you to become an expert in no time at all.

Security

The last thing you need is another account to worry about. But with all the data you need to keep track of in the digital sphere, we recommend storing it on a separate server. This is why we love AWeber: it has a built-in, free HTTPS certificate, allowing you to create secure emails without the need for further investment. In the same regard, the free domain provided by Mailchimp does not offer the same level of security as verified certificates. This, in turn, limits the use of this service to those operating within a private network.

Reporting

Reporting is a critical component of any marketing or business analytics plan. To this end, AWeber has you covered with extensive and detailed reporting features. Importance is given to this aspect in the software, as you can track most metrics associated with your email marketing, down to the individual subscriber level. This is vital for measuring the success of your campaigns.

In contrast, Mailchimp does not offer any form of analysis regarding your email marketing. The only reporting available is at the group level, meaning you can only analyze the performance of your entire group of subscribers as a whole.

The above features represent just a small fraction of what each product can offer. If you are interested in trying out AWeber, now’s the right time as the software is currently offering a special offer—you get 2 months of free usage, as well as a free domain if you join the the business tier. Alternatively, if you are interested in trying out Mailchimp, you can get a free trial with no strings attached. When it comes down to picking the right tool for your needs, consider the above differences and similarities, as well as how easy each product makes it to get up and running.

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