Mailchimp vs Aweber: Which Email Marketing Tool is Best?

Email marketing is an essential tool for businesses of all sizes. It gives businesses a way to communicate with their customers, promote new products and services, and build relationships with their audiences. Email marketing is an essential part of any marketing strategy – and there are a lot of email marketing products on the market. Two of the most popular are Mailchimp and Aweber.

But which one is right for you? In this article, we’ll look at the features and benefits of Mailchimp vs Aweber so that you can choose the best email marketing tool for your business.

Mailchimp Overview

Mailchimp is a cloud-based email marketing service that helps businesses send newsletters, email campaigns, and automated messages. It’s one of the most popular email marketing services on the market, with over 15 million users.

Mailchimp is designed to be easy to use and intuitive, so it’s great for beginners. You can create beautiful email campaigns with just a few clicks and easily track the performance of your campaigns. It also offers a wide range of features, including segmentation, automation, landing pages, and more.

Aweber Overview

Aweber is another popular email marketing service. It’s been around since 1998 and currently has over 100,000 customers. Aweber is designed to be more feature-rich than Mailchimp, meaning it offers more options and features for experienced email marketers.

Some of the features that Aweber offers include A/B testing, automation, segmentation, and real-time analytics. It also offers a wide range of integrations with other services, such as WordPress, Salesforce, WooCommerce, and more.

Mailchimp vs Aweber: Features and Benefits

When it comes to choosing between Mailchimp and Aweber, it’s important to consider the features and benefits that each one offers. Here’s a look at the major features and benefits of each service:


Mailchimp offers a free plan that allows you to send up to 12,000 emails per month to up to 2,000 subscribers. If you need more than 12,000 emails, you can upgrade to one of the paid plans, which start at $10/month.

Aweber also offers a free plan, but it’s limited to 500 subscribers and 3 email campaigns per month. The paid plans start at $19/month, but you can save money if you choose an annual plan.


Mailchimp has a wide range of email templates to choose from, including templates for newsletters, promotional emails, and transactional emails. They’re all customizable and you can easily add your own branding to them.

Aweber also offers a variety of email templates, but they’re not as extensive as Mailchimp’s. You can also customize the templates with your own branding, but they don’t offer as much customization as Mailchimp.


Mailchimp and Aweber both offer real-time analytics so you can track the performance of your campaigns. They both show the same basic data, such as open and click-through rates, but Aweber has more advanced analytics, including A/B testing and segmentation.

Customer Support

Mailchimp offers 24/7 customer support via email, chat, and phone. You can also access a help center with FAQs and tutorials. Aweber also offers 24/7 customer support via chat and email, but there’s no phone support.

Mailchimp vs Aweber: Which Is Right for You?

Choosing between Mailchimp and Aweber is a personal decision. Both services offer a variety of features and benefits, and they both have free plans that allow you to test out the services before committing to a paid plan.

If you’re just starting out with email marketing, Mailchimp is a great choice because it’s easy to use and its free plan offers a lot of features. If you’re an experienced email marketer, Aweber may be the better choice because it offers more advanced features, such as A/B testing and segmentation.

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