Everyone knows what an email editor is: it’s an application that allows you to send and receive emails. But did you know there are several other features you might want in an email client?
Aweber is the most popular email service provider among professionals. And one of the unique things about it is that its primary client is the email editor, which means you can use the application to send and receive emails without having to leave the space. If you utilize Aweber’s services frequently, you might want to consider taking a look at the rest of its features.
Faster Delivery
Thanks to the rise of automation and artificial intelligence, email delivery is getting faster and faster. Research conducted by the company Neosoft and published in The New York Times in 2019 found that the average time required to process an email had decreased by 42% since 2002. And what’s more is that 77% of people feel that the speed of email delivery is a factor in their decision to continue using the service. In the best case scenario, you might receive your emails in under a minute. But with other providers, it can take an hour or even longer to get a response.
With Aweber, you don’t have to worry about your emails taking a long time to arrive. The service’s reputation for quick delivery is well-deserved, as evidenced by the fact that only 4% of its users report problems with the speed of email delivery. So if you frequently send large attachments or graphics in your emails, you won’t suffer from slow downs due to excessive weight. Just make sure you’re connected to Wi-Fi when you send the files, as the service won’t function properly when used over a slower data connection.
Personalized & Dynamic Subject Lines
You might not always want to send the same email message to each person you communicate with. That’s why personalized subject lines are so popular — we all love getting special offers and promotions from brands we love and trust. But the truth is, each email message might have slightly different content and a personalized subject line makes it easier for the receiver to find things they’re interested in.
With Aweber, you can create unique subject lines for every email you send out, based on information you have about the recipient, such as their email address or the content of their previous emails. You can also make use of the service’s autoresponder features to create subject lines that are dynamic and change based on previous replies — perfect for creating a conversation. And if you’re looking to grow your mailing list, you can use automation to send out personalized messages to existing contacts.
Extended Data Fields
An important factor in determining the speed at which your email is delivered is the size of the file attached to it. As mentioned above, automation is playing a larger role in the processing of emails, so it would make sense that the size of the attachment would matter less — email clients are now able to process smaller files without issues. But that doesn’t mean that large attachments are completely gone — they just become less crucial. As a result, the extended data fields feature was born, which allows you to attach more information to your emails than just the plaintext version. Think of a PDF document with additional information attached to it (like an Excel spreadsheet or a word document with analytics embedded in it).
This feature is a great way to keep your customers engaged and informed about what you’re offering, without making them work too hard to understand your message — they might not always have the time to explore your product or service in detail, especially if they have a lot on their plate already. So if you have an existing customer who you think would appreciate getting more information about what you have to offer, consider using extended data fields to provide them with the content they’re looking for.
Marketing Automation
In many ways, digital marketing is just like traditional marketing — you might have a marketing manager who works with a team of marketers to get the word out about your brand, company, and products.
But while traditional marketing is focusing on demographics, psychographics, and traditional marketing channels like radio and TV ads, digital marketing is much more about analyzing behavior and optimizing content, based on what performs best across all devices.
To that end, most companies use platforms like HubSpot to organize their digital marketing efforts, since it can be difficult to keep track of all the various projects and tasks that need to be completed. Marketing automation allows you to set up personalized email campaigns based on your target audience’s behaviors — so you can send them information they’re interested in, when you know they’ll be interested, and you can measure the success of your campaign.
This type of strategy helps you to save time and effort, while also bringing in more revenue. Because people are less likely to be interested in receiving marketing emails if they don’t see any value in what you have to say — and since you can’t personalize every email you send out, you might lose some business if your content isn’t relevant to the audience you’re trying to reach.
Scheduled Email Marketing
One of the unique things about Aweber, as mentioned above, is that it serves both as an email service provider and an email editor. This means you can use the application to send and receive emails, without having to leave the space — which is especially valuable if you utilize the service frequently, since you can set up automated email campaigns that will pop up whenever you have new content available.
This scheduling feature allows you to completely automate the process of sending out your emails on a schedule — so you can set a date and time and forget about it, knowing your messages will be sent out at the designated time. This is also a nice feature for businesses that want to send out special offers and promotions to customers, but don’t want to do so themselves, since they might not have the time to follow up with customers, or they might not want to overwhelm their inboxes with countless promotional emails.
Tracking Conversion
Thanks to the popularity of email marketing among businesses and brands, there are several tools available to track the success of your email campaigns. Some of the most popular ones are:
- OpenX,
- Mailchimp,
- AWeber,
- ConvertKit, and
- SendGrid.
These tools allow you to track the progress of your email campaigns, including the number of clicks, opens, and conversions — that is, the number of people who performed a certain action (like bought a product or signed up for a service) after viewing or opening your email.
You can use these tools to analyze the success of your email campaigns, so you can determine the best content to focus on and create a more effective campaign next time.
And More…
There are several other features of Aweber that might interest you, including the ability to do keyword searches, set email alerts for specific campaigns or projects, create PDFs and Word documents with images embedded, and more.
As you can see, Aweber has a lot to offer, beyond just sending and receiving emails. If you frequently use the service, it might be a good idea to look into the rest of its features, which could make your life as an entrepreneur or business owner a lot easier.