Email marketing has become one of the most popular ways to reach potential customers. But, it’s not enough to just send out emails. You need to know the right way to make up and break up with customers using email marketing, or you could end up losing customers instead of gaining them.
Make Up Email Marketing Examples
When it comes to making up with customers, the key is to sound apologetic and show them you understand their frustration. Here are a few examples of how you can use email marketing to make up with customers.
Apologize for a Poor Experience
If a customer had a bad experience, apologize for it. Show them you understand why they are upset, and that you want to make it right.
For example, you could say something like, “We apologize for your poor experience. We understand your frustration, and we’d like to make it up to you. We’d like to offer you a 15% discount on your next purchase.”
Invite a Customer to Try Again
If a customer had a bad experience, invite them to try your product or service again. Offer them a discount or incentive to give it another go.
For example, you could say something like, “We understand your concerns and we want to give you another chance. We’d like to offer you 10% off your next purchase. We think you’ll love our product this time around.”
Break Up Email Marketing Examples
On the other hand, sometimes it’s best to break up with customers. Maybe they have become unresponsive or frustrated, or perhaps you have decided to no longer offer the product or service they bought from you. Whatever the reason, here are a few examples of how to break up with customers using email marketing.
Gently Explain That You’re No Longer Offering the Product/Service
If you’re no longer offering the product or service that a customer bought from you, explain it to them in a gentle way. Show them that you understand why they may be disappointed, and offer them a way to get in touch with you if they have any questions.
For example, you could say something like, “We understand that you may be disappointed, but we want to let you know that we are no longer offering the product or service that you bought from us. If you have any questions or concerns, please don’t hesitate to reach out to us.”
Invite Them to Try Another Product/Service
If you’re no longer offering the product or service a customer bought from you, invite them to try one of your other products or services. Offer them a discount or incentive to try something new.
For example, you could say something like, “We understand that you may be disappointed, but we’d like to offer you 15% off your next purchase to try one of our other products or services. We think you’ll love it!”
Making up and breaking up with customers may never be easy, but it doesn’t have to be hard, either. With the right email marketing examples, you can show customers that you understand their concerns, apologize for poor experiences, and offer them incentives to try something new.