Have you ever wondered which email marketing platform is the best? If so, you’re in the right place. We’re going to give you a clear comparison between two of the biggest names in the industry: MarketHero and AWeber. Both are leaders in their respective fields and have a lot to offer. We’re going to review the pros and cons of each platform and how you can use these tools to grow your business.
Features-First Approach
When you’re deciding which email marketing platform to go with, the first thing you want to consider is how easy it is to get started with. Do you have a team of marketers who need to ramp up quickly, or is there someone who’s excited about being able to sign up for a new email marketing platform and learn how to use it?
With MarketHero, you can have a fully-functional inbox as soon as you install the software. The platform also comes with a ton of features and add-ons, including the option to upgrade your account with a Gold plan at anytime. So, if you’re looking for a quick and easy way to get started, MarketHero is a perfect fit.
User-Friendly Interface
One of the key elements of any successful email marketing campaign is a user-friendly interface. Does the platform’s dashboard look clear and easy to navigate or are there a lot of confusing settings and buttons?
If you’ve used any other email marketing platform before, you’ll know how confusing setting up automated emails can be. Some platforms make this process extremely straightforward, while others make it so complex that you’ll need an expert to help you. Not to mention that some interfaces require you to log in with a complex username and password, which can be a pain.
AWeber’s interface is pretty easy to use and, even if you have zero experience, you’ll be able to set up automated emails without any problems. Plus, the company claims that 80% of their users say that the user experience on their platform is excellent or good, compared to 48% on MarketHero.
Email Template Designer
In addition to a clear and easy-to-use interface, you need a well-designed email template to get results. Does the email template look great or are there a lot of glitches and messy designs that make it hard to read?
If you’re looking for an all-in-one solution where you can design a great-looking email template with step by step instructions, MarketHero‘s email template designer is a great option. Simply select “email marketing” from the services menu and you’ll see a big green “+” sign next to the word “template.” Click this and you’ll see a small menu with all the different template options. Choose the one you like and click “Create email template.” From there, you can customize the email as much as you like and see how it will look before sending it out.
AWeber’s email template designer is also very easy to use and has a lot of features. Simply click on the “blue gear” icon in the top right-hand corner of the screen and select “Email Templates” from the menu that pops up. There you can choose from a variety of great-looking templates or you can create your own. When you create a new email template, AWeber will give you step-by-step instructions on how to implement the design into a live email.
Deep Linking
One of the main goals of any email marketing campaign is to drive as much traffic to your website as possible. Does the platform give you the option to “deep link” emails to specific pages on your site or is it simply focused on driving traffic to a single landing page where they can sign up for your newsletter?
In order to do this, you need to create specific landing pages for each of your email lists. With AWeber, you can choose a template and then click on “Create” to get started. You’ll then see a big green “+” sign in the top right-hand corner. Click this and you’ll see a small menu with all the different landing page options. Simply choose the one you like and hit “Create.” This will bring you to a new page where you can enter the details for your new landing page.
With MarketHero, you have the option to create a detailed plan for your email marketing campaign. The first step in creating a plan is to choose the destination URL for your link, enter the text you want to appear on the page and choose a template. Once you hit “Create,” your link will be active and you can start using it.
Segmenting
Another important aspect of any successful email marketing campaign is segmenting your list and engaging with your customers based on what they want. Does the platform allow you to segment your list, based on age, gender, or location for example?
Segmenting your email list can be done with MarketHero. Simply choose “email marketing” from the services menu and then click the big green “+” sign next to the word “list.” You’ll then see a small menu with all the different options for segmenting your list. Choose the ones you like from the drop-down menu and then click “Create segmented email list.”
AWeber allows you to create multiple lists and you can choose from a variety of segmentation options. Even if you have a specific group of people you want to target, you can choose from a variety of options on how to reach out to them. Plus, you can create emails with different subject lines and messages that will reach different groups of people.
Analytics
Last but not least, we have analytics. Every business owner or marketer dreams about being able to see exactly how many people opened their email, clicked on a link or used a discount code. Do they visit the website frequently or was it just a one-time thing?
These are all important details that help you to understand what is and isn’t working and allow you to improve your marketing efforts.
With AWeber, you can create custom reports that show you all the actions taken by your subscribers. You can even see how many times users opened your email or clicked on a link, which helps you to understand if they’re finding what they’re looking for.
On the analytics front, MarketHero doesn’t offer a ton of features but it’s easy enough to use that even non-techies can understand what’s going on. Simply choose “email marketing” from the services menu and then click the big green “+” sign next to the word “analytics.” This will bring you to a page with all the different analytics options. Choose the ones you like and then hit “Create.”
As you can see, MarketHero and AWeber have a lot of features that make email marketing easier for even the most novice user. If you’re searching for an all-in-one solution where you can design a high-quality email template, or if you want to dive into analytics, MarketHer is the perfect choice. Otherwise, AWeber is a great choice if you want an easy-to-use platform where you can simply choose an email template and start driving traffic to your website.