How to Market Your Company on the Marketing Cloud?

The power of the internet to connect businesses to consumers is proven by the fact that 69% of americans shop online at least once a week.

With all of the benefits that the internet offers, it’s no wonder why marketers are looking to the web to grow their business. In fact, according to HubSpot Blogs research, 70% of marketing professionals use HubSpot to manage their marketing campaigns. Once you’re set up with a HubSpot account, you’ll have access to a variety of marketing tools that can help you reach your target audience and grow your company.

Why Use the Marketing Cloud?

The marketing cloud is a repository of marketing tools that you can access from any device. You can set up automated tasks with emails and web forms using simple drag and drop interfaces. The marketing cloud also offers a place for you to analyze the performance of your campaigns and take action on improving results.

If you’re looking for a single place to handle all of your marketing activities, you’ve come to the right place. With a HubSpot account, you can create and administer marketing campaigns in no time at all. By using a tool like HubSpot, you can focus on growing your business instead of wasting time with fragmented email campaigns and spreadsheets.

Set Up Your Email Marketing

One of the first things that you’ll want to do is set up your email marketing campaign. You can use specialized tools like MailChimp or HubSpot to build and send out your email marketing campaigns. You’ll want to consider what you’re going to say in the email and what media you’ll use to send it out. You must have a web site that is live and accessible to users or you’ll lose potential customers due to bad communication.

You can use email marketing to introduce a new product or service, gather information about a product or service, or just to keep in touch with existing customers. To set up your email marketing campaign, you’ll want to use a tool like HubSpot that allows you to build out a flow of marketing emails with ease.

Set Up Your Web Site And Get To Work

A powerful way to connect with potential customers is to create a web site for your company. The great thing about a web site is that it creates a lasting impression in the eyes of potential customers that will stay with them for the rest of their life. People love to research products and companies before buying them or using them, and having a web site can help them do just that.

You can use one of the popular web builders to create a professional-looking web site in no time at all. What’s more, you can use a tool like Jetpack to integrate social media sharing into your web site. With a single click, you can have a live button that will allow users to share your content across social media platforms like Twitter and Facebook.

If you want to gain additional credibility with customers, you can add Google+, iTunes reviews, or even a LinkedIn profile to your web site. The great thing about these social media profiles is that they can enhance your web site’s credibility because users can directly connect with other users who have already vetted your company and its products or services.

Get To Work With The Marketing Cloud

Once you have a web site set up, the next step is to integrate your web site with the marketing cloud to gain full access to all of the marketing tools that the cloud has to offer. To do this, you’ll want to use a tool like Capterra to find the best fit between HubSpot and your existing technology.

The cloud allows you to access brand new marketing tools as they’re released, so you don’t have to worry about finding them in a standalone toolbox. Instead, you can use the cloud to retain all of the marketing tools that you already use without needing to worry about integrating them into one place. This is critical if you’re an organization that’s already set in your ways and doesn’t want to risk losing track of all of your marketing apps and data if you integrate them all into one place.

Marketing Automation

Automation is key in today’s world of marketing, and the cloud allows you to achieve greater levels of efficiency and reduces the amount of time that it takes to market your company. You can use automation to create email campaigns, CRM follow-ups, or even special offers and discounts for customers. Furthermore, you can set up automated tasks to be done based on specific customer behavior, leading you to improve the conversion rate on your site and grow your business.

For example, if you notice that a large number of your website visitors are landing on pages with product images, you can use automation to send them offers for product accessories they may be interested in. You can set this up so that once a quarter, they’ll see an offer for a wallet that suits their style. In addition to saving you time and allowing you to be more efficient, marketing automation has the potential to grow your business by enabling you to target the right audience and engage them into action – whether it’s buying a product or service, making a request, or subscribing to news updates.

Analytics

An important tool in any marketer’s arsenal is analytics, and the marketing cloud is no different. You can use various tools like Google Analytics or HubSpot’s proprietary tools to track the performance of your marketing activities and optimize your efforts to gain maximum results.

With analytics, you can track the performance of your email marketing, the conversion rate of your web sites, or the behavior of your social media users – all key metrics that you can use to gauge the effectiveness of your marketing efforts and take action where necessary.

Sales Enablement

If you’re looking to grow your business through sales, you may consider using a tool like HubSpot that has a built-in CRM that you can connect to your email marketing and web site. You can put in the initial effort to map out a process that will allow you to follow your customers’ steps and move them from interest to purchase. Having a dedicated sales person is no longer a necessity thanks to modern-day automation and the marketing cloud.

Once you have a fully functioning sales pipeline, you can prioritize lead acquisition, qualify, and move leads through the pipeline using automated emails and web forms.

The power of the internet to connect businesses to consumers is proven by the fact that 69% of americans shop online at least once a week.

With all of the benefits that the internet offers, it’s no wonder why marketers are looking to the web to grow their business. In fact, according to HubSpot Blogs research, 70% of marketing professionals use HubSpot to manage their marketing campaigns. Once you’re set up with a HubSpot account, you’ll have access to a variety of marketing tools that can help you reach your target audience and grow your company.

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