You’re about to send out a fun and quirky email to all your friends, family, and acquaintances. You want to make sure that it reaches everyone you send it to, but you’re not quite sure how to make this happen. Fear not, friend, because we have you covered.
The key to selecting the right people is to take into consideration all the dots that connect the data. If you’re looking for ways to improve your open rates, follow along because we’re going to walk you through the perfect process.
Create A List Of People To Send The Email To
The first step is to create a list of people to send the email to. You can start by making a mental note of everyone you know who fits into one of the following categories:
- People Who Read Your Blog
- People You Follow On Social Media
- People Who Have Similar Businesses To Your Own
- People Who Fit Your Personality
Once you have your initial list, you can begin crossing off names as you go through and send out emails. This should take you no more than five minutes, giving you the confidence to send out the email.
The subject line of the email is arguably the most important part because it’s what your friends and family will see when they open the email. You want to keep it short and sweet because you’re afraid that people will get irritated with something as insignificant as the subject line. Therefore, you need to keep it concise and to the point. A few examples of great subject lines:
- I’ve got a fun new game for you to try. Sign up below to find out more.
- We’ve got a new podcast that you will love. Just listen to the intro to find out more.
- You will love what this product does for your skin. Just click on the link to find out more.
- Here’s a short story that’ll make you chuckle. You’ll love it if you have a sense of humor. Just click on the link to find out more.
The above subject lines are all pretty good, but they can all be improved upon to get more clicks –> or, at least, make your friend think that you’re slightly more interesting than just sending out another boring email.
Hang Out To Get More Opens
The above subject lines are pretty snappy, right? Now, you can start thinking about ways to make your email stand out from the rest. One option is to include something else in the email besides a short subject line. Some entrepreneurs might even consider including a little pitch in their email outreach. For instance, if you have a fun new product to share with the world, you can attach a sales pitch or a short description about your product.
However, that would take a bit more time to put together than a simple email with a snappy subject line. Another option is to include a funny or quirky saying or short phrase in your subject line. For example, if you want to try and impress your friends with your business acumen, you can send them an email with a quirky subject line that reads:
“Your business acumen is amazing. You must be so proud.”
This simple line may not seem like a lot, but it’s great because it incorporates a couple of keywords and it’s also hilarious. Now, your friends will be forced to stay awake and amused for the entire duration of their lunch break instead of just the first five minutes.
The point is to make your email stand out from the rest. You don’t want people to just hit the delete key because it’s another boring email, so include a little something extra to keep them interested. If you want to write a full-blown sales pitch, go ahead ––> but be sure to follow up with a funny or interesting anecdote about how you said no until you heard something remarkable about their product.
Build Trust In Your Friends
You want to keep your email list as natural and organic as possible because you don’t want to spam your friends. Therefore, you should try and include people who are likely to enjoy and value your company. You can do this in a number of ways, but one effective technique is to offer them a valuable and unique service that they might not have seen before ––> perhaps, something that helps them become more efficient at work or saves them time. In this way, they will value your friendship because you are providing them with value and they don’t want to lose your friendship over a free website theme or a course on how to create a professional CV.
Above all else, you want to make sure that your friends know that you would not send them an email if you did not mean it. The worst thing you can do is send out a mass email without thinking about how it will be perceived. Therefore, you need to take a little bit of time before you send the email and explain to your friend that you’re sending it and why. Better yet, call them on the phone and have a conversation about the email first. In this way, you can prove to them that you mean what you say and that you’re not trying to scam them ––> even if, for a second, they think that you are.
Make It Personal
People love to receive personal emails. It’s pretty common for people to hit the delete key on a sales pitch because they only want to hear from friends and family. Make sure that your emails are personal and that you put a little bit of yourself in them. For example:
“I know it’s difficult to find the time to sit down and write an email to your friends, so I’ve got you a little gift. Just click on the link below to discover something new.”
Above all else, you want to prove to your friends and family that you mean what you say. If you want to write a full-blown sales pitch, go ahead ––> but, please, make sure that you put a little bit of yourself in it. Better yet, send them an email with a funny story about yourself. The goal is to make them feel special.
Use The Right Language
If you’re writing to people who aren’t tech-savvy, it’s essential that you use the right language. Otherwise, they may not understand what you’re trying to say. You want to avoid using complex business language because, typically, people outside of the industry do not understand it. Therefore, you should focus on using simple, everyday language. For example:
“The attached presentation will help you understand [insert topic here].”
“I just finished reading your book [insert name of best-selling novel here].”
“This morning I received your email and found it to be quite informative. Thanks for taking the time to write such an email.”
“Your business acumen is amazing. You must be so proud.”
Above all else, you want to make sure that your email is easy to understand. If you want to write a full-blown sales pitch, go ahead ––> but, please, make sure that you use simple language so that everyone can understand what you’re trying to say. Better yet, write them a short email introducing yourself and including a link to your website. In this way, you can prove to them that you’re not trying to scam them ––> even if, for a second, they think that you are.
Short & Sweet
Short and sweet. Everyone likes to get a quick answer when they ask a question, so make sure that your answers are as short and sweet as possible. If you want to write a full-blown sales pitch, go ahead ––> but, please, make sure that your answers are concise and to the point. Better yet, you can always send them an email with a funny story about yourself. The point is to make your email interesting and to prove to your friends that you would not send them an email if you did not mean it.
Above all else, you want to make sure that your email is interesting and that you prove to your friends why they should continue to listen. If you want to write a full-blown sales pitch, go ahead ––> but, please, make sure that your answers are interesting and that you prove to your friends that you would not send them an email if you did not mean it.