You have a product to sell and you want to sell it. You’ve picked your target audience, segmented them into a list of leads and crafted an offer to match their needs.
You’ve launched your e-mail campaign in celebration, and now you’re anxiously waiting for the response. Days turn into weeks, and weeks turn into months. Your follow-up emails are polite but not very engaging. You never quite know if that first, amazing email caught someone’s attention or if that someone just happened to be on the recipient list.
You are not alone. This is the story of almost every entrepreneur who has started a business in the past decade. And it’s not a nice story.
The good news is you can turn this around. With a tiny bit of effort, you can become one of the most effective marketers on the planet. You can dominate your industry and inspire other entrepreneurs to take action.
To do this, you need to master a marketing technique called “blast e-mail marketing.”
What is blast e-mail marketing?
Marketing e-mails can be extremely effective when sent regularly and to the right audience. But to maximize your results, you need to understand how to properly use the tool. You will learn how to craft the perfect marketing email and how to send it to the right audience using the single, most effective tool.
So, what makes up a successful marketing email?
There are five elements that make up a successful marketing email.
- Subject line
- To address
Let’s dive into each one.
The subject line of your marketing email should be as effective as the rest of the email. It shouldn’t be buried in the details of the email body or long phrases plucked out of thin air. The subject line of your marketing email is the first line of the email. It should grab your reader’s attention and invite them to continue reading.
The best part? You can use the subject line to intrigue, inform, or encourage your readers to take action. For example, if you’re trying to sell cars, you could use the subject line “Special Offer: New Car Smoker Gratis.”
You want your readers to engage with you. Your email will be ineffective if they don’t feel like they’re getting value. So, ensure that your subject line reflects this. Otherwise, you could end up with a huge bounce back because your email wasn’t perceived as valuable.
Your body is the middle section of your marketing email. Similar to a website or blog post, the purpose of your body is to provide information to your readers. You want to give them as much value as possible while still keeping things interesting and interesting to read.
The best way to do this is through compelling content that is easy to understand. To truly engage your audience, you must present them with a piece of content that is valuable.
The goal of your body is to educate your audience about your product or service. So, you want to include important information about your product or service without appearing too sales-y. The best way to do this is through facts and figures. For example, let’s say you’re selling candles and you want to promote relaxation. Your body could include statistics regarding the health benefits of candles and how they can relieve stress. Or, you could discuss recent scientific studies that confirm the benefits of yoga for improving health and well-being.
Whatever you include in your body, make sure that it is relevant to your audience. If you can’t find any statistics pertaining to your ideal customer, you can always create some. At the very least, you can include your company’s website in the body of your email to give the reader an easy way to find out more information.
The recipient of your marketing email is the person you’re sending it to. You need to include their name, company, or organization, but you can’t just pluck a name out of thin air. You must find an address for a person or company that you know is within your target audience.
You don’t need to use names or addresses when you e-mail somebody. But, you can append your message with a comma and the person’s name if you want to be extra sure that they receive it. For example, if you want to tell the CEO of Acme Corp that they have a new product that would be valuable to their customers, you can write:
“Dear Acme CEO, My name is Jane Doe and I’m a customer of your company. I love your new products and would be happy to tell the world about them. Could you please provide me with an address to send my review copy? Regards, Jane Doe.”
Although the formality of your correspondence is somewhat less important in digital marketing than it is in traditional marketing, you should still strive to maintain a professional image.
Your email marketing is not useful if the reader doesn’t know what to do with the information you’re providing. You want to make sure that your audience can follow your advice or direction. To achieve this, you need to make sure that the advice or direction you provide is easy to understand and follow.
You can use a few different methods to achieve this. One option is to use specific examples to make your point. For example, if you are telling your audience to buy a certain product, you can provide a few reasons why this product is superior to the others. As a reader, I’ll find this much easier to follow than a general piece of advice such as, “Buy products that you know are high-quality and tested.”
The above example is relatively easy to understand. But, sometimes you can’t find an example that perfectly fits your circumstances. In these cases, you can provide general direction. For example:
“As a newbie, you’ll probably find it difficult to know which direction to take. But here’s an easy piece of advice: always follow the ‘NO’ feedback.”
Although providing general direction is often easier for the reader, it can make your email less effective. To truly inspire action, you need to provide specific details about how the customer can get the results they want. Even better, you can use numbers to back up your claims. For example:
“Our customers love the new direction Acme is taking. And as a result, our Sales have doubled this year compared to last year.”
Specific details about exactly what the customer needs to do to achieve the results they want makes your email much more effective. Now, I’m not suggesting that you tell your customers what products they need to buy. That’s a conversation for another day. But by providing them with the information they need to make an informed decision, you’re giving them the opportunity to take action. And isn’t that the whole point of marketing?
You don’t need to include every single piece of information in your email body. Instead, you can use the attachments feature to include additional content that is relevant to your audience. For example, if you’re sending an email to people in the technology field, you can include a link to an online manual that explains the fundamentals of technology.
What are the most effective ways to send email blasts to grow my business?
To find out you can try out HubSpot’s Email Marketing tool. They’ve got you covered from A to Z. From creating a compelling offer to segmenting the right audience and crafting an email campaign to optimally pitching products to closing the deal, their tool makes it easy to get started.
You can also try out HubSpot’s CRM tool. With a customer relationship management system, you can keep track of your sales, marketing, and support activities from one place. This way, you can easily access all the necessary information when preparing for a phone call or meeting with a customer.
So, what’s the takeaway from this? To be the most effective marketer, you need to learn how to properly use the tool. You need to understand what makes up a successful marketing email and how to craft the perfect piece of content for your audience. This way, you can use your email to inspire others to take action and grow your business. It’s time to become an expert.
Good luck out there!