You put in a lot of hard work to create an email marketing campaign that performs well. You tested different copy tactics and personalized offers, and you even segmented your list based on the behavior of previous visitors. Now it’s time to find out if all that effort was in vain.
It’s crucial to monitor the performance of your email marketing campaigns to know if you’re on the right track or if you need to make a change. To do this, you need to look at open, click, and bounce rates as well as conversion rates.
Fortunately, you can use email performance monitor tools to easily track the metrics relevant to your campaign. These tools allow you to get visibility into how effectively your email marketing is performing and to make course corrections as needed. They also help you plan for the future and determine what changes to make to continually improve results.
Why Are These Metrics Important?
In the grand scheme of things, email marketing is a very small slice of the whole marketing world. Still, it’s a massively influential slice. Not only do you have the potential to reach millions of people with your message, but you also have the ability to keep those people engaged with content that is consistently relevant to them.
To put this into context, take a look at the infographic below, which highlights the key metrics you need to be tracking:
- Open Rates: This is the rate at which people are actually opening your email. Knowing how effective your subject lines were in enticing people to open your email is essential. Did your call to action cut it, or did the subject line not seem to trigger an action? These metrics will help you find out.
- Click Rates: This is the rate at which people are actually clicking on your email. Knowing how effective your calls to action were in driving visitors to take the desired action is essential. Did a button prompt the desired action or did the subject line not seem to attract clicks? You can gain a lot from these metrics.
- Bounce Rates: This is the rate at which people are just exiting your email without taking any action or making a purchase. Knowing how much friction you’re creating is essential. Are users getting bored or frustrated with your email, and if so, why? These metrics will help you find the root cause of the problem.
- Conversion Rates: This is the rate at which people are becoming customers. Did you set a specific goal for your email marketing campaign, and if so, did you meet it? If not, it may be time to rethink your strategy. These metrics will help you get an indication of how much success you’ve had with your campaign.
As you can see, the metrics don’t lie. But how do you actually go about analyzing these numbers and coming up with a course of action? That, my friend, is where the rubber meets the road. Let’s get into some advanced email marketing tactics that can help you crunch the numbers and figure out what works (and what doesn’t).
Advanced Email Marketing Tactics That Can Help You Monetize
If you’re interested in monetizing your blog or website, you could explore affiliate marketing, which earns you a commission when someone clicks a monetized link or buys a product that’s promoted on your blog. You could also explore affiliate selling, where you basically become an affiliate marketer for a company. You’ll promote their products on your blog and social media channels and earn a commission when someone clicks the links or buys the products you’re promoting.
Monetizing your blog through affiliate marketing or selling affiliate products is a great way to make a little bit of money from your website or blog. However, if you’re looking to truly make money from your blog, you could explore PPC (Pay-Per-Click) marketing, which costs you money when someone clicks a monetized link or buys a product that’s promoted on your blog.
If you’re looking for an easy way to make money from home, you could try taking online surveys or doing small tasks for a few different companies that pay you for each task you perform. If you want to write and send out tons of emails, you could explore affiliate marketing or get paid to take surveys depending on how many emails you send out. There’s a lot of online work that you can do from home and make a little bit of extra money if you want to try something new!
How to Write Email Copy That Gets Results
Let’s get to the good stuff now… once you have your metrics in order, what do you do with them?
The first thing you need to do is try to improve your open rates. This is especially important if your click rates are decent but your open rates are low.
To figure out what’s keeping your open rates low, you can use online services like Optinmonster, which helps you find out what’s keeping your open rates low and gives you suggestions on how to increase them. For example, if you’re seeing that most of your open rates come from people who opened your email in Outlook, then you know that your target audience is probably using Outlook as well and might not find your CTA (call to action) as inviting as you think it is. What you can do is to find a way to make the call to action more appealing to your target audience. You could try using a different color, a different font, or even a different style of writing. Sometimes the simplest things can work the best.
If you want to truly succeed with email marketing, you need to start with a decent open rate and then find ways to increase it. The more people who open your email, the greater your reach and the more you can influence with your message. Start with a subject line that gets the attention of your audience. Make sure that your email is a delightful experience. If you can get that, then getting those metrics will be a lot easier. Good luck out there.