A marketing email (marketing email csv) is a type of electronic marketing communication that delivers an email message to a group of recipients, frequently associated with an email marketing campaign. The message may promote products, services, upcoming events or offers and generally comes in the form of an email newsletter.
Marketing emails are frequently used within the context of an email marketing strategy because they allow marketers to send specific content to defined groups of users when they subscribe to a newsletter or sign up for a mailing list. The content can be something as simple as an upcoming sale or discount code to attract online shoppers to a store or increase sales for an eCommerce store or as complex as a newsletter full of useful tips and tricks for the consumer.
The first marketing email was sent by Gary Small in 1968, promoting the opening of a free children’s library in California. This first email encouraged people to sign up for the library’s mailing list to receive regular information about the services offered. Over the years, the format of the email has changed significantly but the basic goal of getting people to subscribe to receive additional information remains the same.
In the early days, marketers frequently used print media to get the word out about their products. Radio and television advertisements were common and billboards, magazine spreads and newspaper adverts were all used to promote business and products. While these methods of marketing are still used, today’s modern marketer is more likely to use digital platforms and social media to reach potential customers.
How Do I Get Started With Marketing Emails?
If you’re interested in trying marketing emails, you’ll need to set up a few things on your end first. Once you’ve done that, you can get started with your marketing emails. Here’s a short checklist to get you started:
- Have a place to store your emails (such as a Gmail account)
- Make sure you’ve opted into receiving marketing emails from the service you plan to use (such as Mailchimp)
- Get familiar with the look and feel of the emails you’ll be sending (make sure they’re consistent with your brand).
- Plan out a couple of test messages to ensure the system is functioning correctly (this ensures you’ll be able to send messages without any errors).
- Decide how often you’ll be sending out the emails (this will depend on the type of content you’ll be sending).
- Choose a list of recipients (these can be people or groups you’ve defined) and make sure you’ve confirmed their email addresses.
- Include a welcome message in the first email you send (this allows the recipient to learn more about your business and the value you bring).
- Check the spelling and language of the emails you’ll be sending (you can use a tool like Grammarly to help make sure your emails are error-free).
- For eCommerce websites, include an itemized list of the products you’ll be promoting in the email (this ensures the recipient knows what they’re purchasing – no surprises!).
- If you run a blog, include links to recent posts (this allows the recipient to learn more about your business and the value you bring).
- Design a logo for your business (this will be useful for creating promotional materials like business cards, websites and social media banners).
- Research the most suitable times to send out the emails based on your niche and relevant events (for example, you might want to send an email during the summer to entice people to travel).
- The process of establishing a marketing email list is frequently a two-step process:
- Firstly, you’ll want to send out an introductory offer (such as a free trial or a discounted rate) to get people to sign up for your list.
- Secondly, you’ll want to send regular emails from that list (containing content relevant to your niche).
Why Should I Use Marketing Emails?
Since the inception of marketing emails, the field has evolved as the method of communicating with potential customers has changed. Although the format of the email has evolved, the goal of getting people to subscribe to receive additional information remains the same.
Traditional methods of marketing, such as radio and television advertisements, are still utilized but digital marketing has allowed for more customizations and variations in the types of offers made. It’s important to note that the type of offers made through digital marketing will vary depending on the platform you’re using, but the goal of capturing potential customers’ interest remains the same.
Types Of Marketing Emails
Depending on your niche, you may want to send out various types of marketing emails. Here are some examples of different types of marketing emails and the benefits associated with each type: