You’re probably already familiar with the importance of a brand’s email footer, but maybe not for the reasons you think. You see, not all email headers or footers are made equal. It’s quite possible to create an effective email marketing campaign even when omitting some of the boilerplate material.
To prove this, let’s take a look at some of the most creative, and effective, footers currently employed by marketing teams around the world. You’ll have the opportunity to steal some useful ideas while imagining what your own would look like.
1. Credibility Builds Quickly With The Help Of Linkedin
This email footer, for a luxury watch brand, does a phenomenal job of establishing credibility in a very short space. The key to success here is the simple, yet effective, use of bullet points coupled with a compelling call to action.
The first point breaks down the main benefits of wearing a timepiece of this brand. The next one then provides a link to an informational page about the product.
The final action urges the reader to get in touch to learn more and closes the pitch. A strong, short pitch like this one easily draws the interest of any potential buyer, especially since the brand is already well-known in the luxury market.
If you’re looking to create a similar pitch for your own product, begin by reviewing the pros and cons of different product types. It may be the perfect opportunity to persuade someone to purchase your goods.
2. Personal Attention Is Paramount In This Email
What if we told you there was a way to get personal attention without having to break the bank? This email footer for a luxury chocolate brand answers that question with a resounding yes. Simply put, the personal attention component comes in the form of a beautiful, female personal shopper who will make the recipient feel as if they are the only customer she is serving. Wait, what?
The copy in the email body then launches into an explanation about how the shopper will help the recipient choose the perfect gift for their favorite person. The last piece of compelling copy encourages the reader to get in touch to learn more. A beautiful woman helping select a chocolate gift for a loved one? That makes sense.
The brand and product exist in a luxury space, so the audience is already predisposed to buy what they see. The combination of a generous helping of affection alongside an information-packed pitch about the product makes this email stand out.
3. Short And Sweet
One of the most effective ways to grab the attention of your reader is with a short and sweet pitch. This brand’s new product, a chocolate fountain, is exactly that. It’s a simple pitch, but the product is something that, at the time of writing, no other brand was doing. It was a new concept, and the brand was eager to introduce it to the world.
The pitch itself is broken down into three simple steps. First, you’ll read about the product’s features. Then, you’ll find a comparison of the product to other prominent fountain solutions on the market. The last part of the pitch then encourages the reader to click through to the brand’s website to learn more.
This is an example of a successful pitch for a luxury brand in the marketplace. It’s a quick read, and it does a fabulous job of convincing the reader to click through to find out more about the product.
4. Mobile First
Mobile is the new desktop, and digital marketers are taking this advice to heart. Few brands could successfully execute a desktop-only focused email marketing campaign these days, as mobile users account for a significant portion of web traffic. This is why mobile-first email marketing campaigns are becoming so popular. It allows marketers to reach their audience wherever they may be—even if they’re on the go. For instance, a luxury travel agency may want to send a pitch to a frequent traveler who is accessing the web on their mobile device. Regardless of whether the recipient is on a laptop or a smartphone, the pitch should look the same.
This luxury travel brand sends a pitch that is effectively executed on all platforms, but particularly on mobile devices. The header includes a standard email image so that it does not resemble the other pitches included in this article.
5. A Picture Is Worth A Thousand Words
Instagram says that a picture is worth a thousand words, and we couldn’t agree more. Attention spans are at an all-time low, which makes images all the more important. A gorgeous, eye-catching image in a well-crafted email can attract the attention of any recipient.
This picture-wrapped pitch was one of the first to impress us when we saw it. It uses an engaging image of an autumn forest, which immediately grabs the attention of the viewer. Additionally, the brand is using warm colors and textures to represent the feeling of an Indian summer.
The design of this email is also very clever. The use of texture and vibrant colors give the impression that the email is floating on a piece of parchment.
6. The Need For Sophistication
While most of the pitches in this article are very simple, plain, and functional, there is one that stands out above the rest. The sophistication of this email comes in the form of a very modern font, Avenir, used to write the word “Dior” in all caps. The combination of a luxurious product and a typeface that is both classy and elegant makes this email very easy on the eyes.
7. A Bit Of Humor
This email’s playful, yet elegant, header includes a cheeky image of a goat wearing a crown. The copy then uses a mix of humorous quotes and asides to bring a bit of levity to what is essentially an industrial marketing pitch.
The brand is making a gag out of the very serious subject matter of automobile parts, and it draws an audience in with humor and wit.
8. Unique Presentation
This luxury cosmetics brand chooses to celebrate diversity in all its glory, so the email’s header includes a depiction of people of different ethnicities wearing the product. The layout and the use of bright, bold colors provide a unique take on a very traditional subject matter (makeup).
The copy then uses the same typographic and visual language, infusing it with an ethnic flair.
The combination of unique fonts, vibrant colors, and a highly creative take on the subject matter make this email very eye-catching. Additionally, this is one of the few emails in this article that does not include a standard image of a fruit or vegetable.
9. BOLD AND Dazzling
One of the things that make this email so effective is its use of color. The bold, brilliant yellow provides just the right amount of pop, while the contrast with the white space around it brings a dash of elegance. This makes the text extremely easy to read.
This color clash continues in the footer, as the brand uses a spectacular array of hues in its background. The checkerboard pattern alone would make this look like a design classic, but the background includes a stunning blend of blue, yellow, orange, and purple hues. It’s quite possible that this background would work well as a paint stroke, or as a textile design pattern.
10. Keep It Simple
Last but not least, let’s not forget about the old adage, “Keep it simple, stupid!” This is one of the simplest email pitches we have included in this article. It uses a simple, yet effective, design, and the typographic choices further help make it stand out. The brand did not need to include a lot of fluff, and it keeps things simple and functional by using only three columns.
This is a testament to the fact that sometimes less is more. Even though this email is short, it packs a hell of a punch. Just take a quick glance at its header, and you’ll know exactly what the brand is selling. The simplicity of the design is what makes it work so well, but it also gives it a unique and polished look.
In conclusion, these ten examples of footers prove that it is indeed possible to create a very effective email pitch with just a handful of well-thought-out, carefully chosen words. A brand can achieve this with careful attention to every detail of the email, from the subject line to the phrasing in the body of the email.