Have you ever thought about marketing to Disney employees? You’ll be surprised by how much interest there is among these folks. From theme parks and movie theaters to cruise lines and retail stores, the world of Disney encompasses many industries. That makes them a target audience for almost any kind of brand or product. For that reason, we’ve put together this blog post with some tried and tested tips on how to market to Disney employees using email marketing.
Create A Newsletter
One of the best ways to reach out to prospective customers is through email marketing. According to HubSpot Blogs research, 93% of people have signed up for a product or service after reading about it in an email.
If you work for Disney, you can use this audience for marketing your products and services. You can create a free newsletter template in HubSpot and use our Email Marketing tool to blast out a monthly newsletter to your subscribers. You might also want to check out our guide to email marketing for inspiration.
Make Sure Your Emails Are Tailored To Re-Surface
Many companies get this memo loud and clear—customers expect to see information that’s relevant to them. This expectation stems from your ability to personalize the content according to their choices. So if you put something in an email that they didn’t ask for, they’ll probably never see it. For that reason, make sure that every email you send out is tailored to a specific group of people.
If you work for Disney, this means crafting a marketing email that will appeal to employees by using words and language they’re likely to understand. For example, if you’re sending something to employees in California, make sure that you tailor your messaging to match their interests. Does your product or service fit with what they’re looking for? Are you sure?
After you’ve determined that your product or service is relevant to them, you can craft an email that will appeal to them.
Use Specific Phrases
When you craft a marketing email, take time to think of specific phrases that will appeal to your audience. According to HubSpot Blogs research, people in your target audience are more likely to engage with content that uses their language and words. So incorporating these phrases into your content will help you connect with your audience.
Here’s an example from our research of a successful email marketing campaign. The email was sent to customers who had signed up for updates on the HootSuite platform:
Hi [First Name],
I’ve got good news! HootSuite just rolled out a new user experience that addresses all your feedback! I’d love to tell you about it. Just fill out this short form and I’ll be able to get back to you with more details.
If you’ve got a form in your email, make sure that you populate it with all the necessary information for the recipient. This includes things like their name, email address, and any other details you think might be important. Doing so makes it much easier for the recipient to get back to you if they have any questions about your email.
Avoid Launching A Spam Campaign
Sending out mass emails is okay for campaigns that aren’t designed to target Disney employees, but that’s about it.
According to the Spam Act of 2008, companies that send out unsolicited email can be fined per email. So even if you think that your product or service is incredibly valuable and you’d never spam your audience, it’s still important to consider this issue before you send out your next email blast.
Take Time To Plan Your Campaign
Planned, targeted email marketing is much more effective than trying to go viral with unsolicited emails. This is especially true if you want to reach a busy audience like Disney employees. It’s highly unlikely that your email will only be read by one person, so you’ll want to make sure that you get your point across effectively.
By taking the time to plan your campaign, you can ensure that every part of the email is tied to a specific purpose. This will help to keep things relevant and interesting for your audience. It may also mean that you have to approach things a little differently. For example, if you’re writing to promote a specific product, make sure that the email includes information on how to buy it.
Make Sure Your Subject Lines Are Catchy
While your email’s content is important, you shouldn’t underestimate the power of a catchy subject line. According to HubSpot Blogs research, 80% of people opened an email with a catchy subject line. So don’t be afraid to go for humor, a dash of romance, or anything that’ll make your subscribers click.
Here are a few examples of successful subject lines from our research:
- Hey [Name],
- Sign up now! Get exclusive deals and hear about new products before anyone else.
- [Product Name] takes the pain out of scheduling
- You’ll love what [Product Name] has to offer
- [Product Name]: Everything You Need To Know About Wedding Cakes
As you can see, these subject lines aren’t only about the product or service. They’re designed to grab the reader’s attention and encourage them to click through to the content.
Use An Inline Response Tool To Collect Relevant Feedback
An inline response tool, like SurveyMonkey, allows you to get immediate feedback from your subscribers. This is incredibly valuable and can help you determine what works and what needs to be changed. It’s also a great tool for determining the ROI (return on investment) of your marketing efforts.
If you work for Disney and you’re interested in using an inline response tool, make sure that you set up a SurveyMonkey account. Allowing you and your team to get detailed feedback quickly will help you determine the success of your marketing efforts. Just remember that there are certain restrictions that you’ll need to follow. For example, you can’t solicit votes or put up a poll without consent. So make sure that you get proper legal and ethical permission before you proceed (https://kb.smartinsights.com/personal-information-safeguards-pii/).
Having an inline response tool isn’t just about getting feedback though. You can ask people for suggestions on how to improve your product or service. Just remember that you need to get the approvals from multiple people before you launch a proper survey. Also, make sure that you’ve built rapport with your audience first. Are they aware of what you’re trying to achieve and are they confident that what they’re suggesting will help? Or is it the other way around—have you approached them with a blank slate?
Measure The Effectiveness Of Your Campaign
Just because your email marketing strategy is doing its job doesn’t mean that you should just give up and move on. Instead, be sure to measure the effectiveness of your efforts regularly. Use metrics like open rates, click-through rates, bounce rates, and more to determine the success of your campaign. And don’t forget about ROI. Using metrics and an inline response tool will help you get a clear idea of how much money you’ve spent and how much you’ve gained from your efforts.
This is also a great time to reflect and see what else you could be doing to improve your reach to the Disney audience. Maybe you’ll find that there are more effective ways of reaching out to them and you can change your approach for the next campaign. Or maybe you’ve hit the mark and you can use this campaign as a springboard for further marketing efforts.
Thanks for reading! We hope this article has helped you in your quest to market to Disney employees. Feel free to leave us a comment below with any questions or if you’ve found this information useful. And don’t forget—if you’d like to stay in touch, you can subscribe to our blog using the Email Marketing tool or find us on social media using #HubSpot and #DisneyEmpower.