If you’re trying to grow your email list, it’s time to start incorporating a few tactics that will help you do just that. The truth is, there are a lot of different ways to grow an email list, and if you want to be among the top digital marketers and grow your email list to a potential customer base of hundreds of thousands, you’ll need to utilize many of the same methods.
To get you started, we’ve compiled a list of 20 email marketing tactics you may want to try. While some of these techniques can be very effective independent of each other, we recommend you implement them all together to achieve the best results.
Before you begin incorporating these tactics into your business, take a few moments to think about what makes your email names stand out. Perhaps, you’ve got loads of buzzwords and fancy acronyms that you deem to be essential for describing your work, such as digital marketing and SEO. Alternatively, you may want to focus on what makes you different from your competitors. The key is to find a way to connect with your audience and make them understand why they should care about your email list.
1. Create compelling subject lines
When someone opens your email, the first thing they’re going to do is skim over the subject line to get a quick feel of what the content is going to be about. If they don’t get a good enough feel from the subject line, they may click away without even bothering to read the email content. Creating a compelling subject line is essential and something that can be highly improved upon.
Even if you’ve got the most fantastic content in the world, if the subject line is a dull or uninteresting string of text, it won’t mean anything to your reader. When we think about marketing, we often think about the message and the way it’s presented. However, the truth is, the content and its presentation is only half the battle. You also need a compelling subject line to draw the reader in and encourage them to continue reading. Fortunately, it’s very easy to do.
If you want to stand out among your competitors, you need to think about what makes your subject line unique. Instead of simply using keywords to gain favor with Google, you want to incorporate those keywords into interesting, engaging sentences that make your email unique. For example, if you’re a real estate company, you may want to experiment with a subject line such as, “New Listing! Beautiful three bedroom townhouse with an expansive backyard in the heart of the city!”
As noted above, the first thing your potential customer will do after they’ve opened your email is read the subject line. If it doesn’t catch their attention, they may quickly skim over it and move on to the next email in their inbox. Incorporating a catchy subject line into your marketing emails can help you gain a few more seconds of their attention, which often translates to gaining a few more sales.
2. Customize your website
While your email may be the first thing your potential customer sees when they arrive at your website, it’s not the only thing they’ll encounter. After all, you’ve got a pretty significant audience already, so it’s time to expand your website’s appeal to a global audience.
To do this, you’re going to want to utilize several different methods, depending on how much traffic you already get. For instance, if you get a decent amount of traffic from various countries in Europe, it’s time to experiment with a language switch on your website.
If you want to reach a worldwide audience, you may want to consider incorporating a few language switches, such as English, French, and German. With a language switch, whenever a visitor comes to your site from a different country (e.g., France), they’ll encounter text in French, instead of English. This can be highly effective if you want to appeal to visitors from France, Italy, or Germany, for example.
While it’s great to have a multilingual website, you don’t need to go the extra mile and incorporate all languages into one. It’s overkill and can make your website look a little bit flashy (and probably a lot bulky). Instead, consider using a basic language switch to take the hassle out of maintaining a multilingual website.
3. Use social media to gain exposure
With so much content going up on the internet every day, it’s easy for your work to be drowned out by all the other noise. To get ahead of the crowd and make sure your work stands out, you need to utilize platforms such as Twitter, Facebook, and LinkedIn to your advantage.
On social media, you can gain followers, make connections, and gain access to top-notch content, all of which can help you grow your email list. To follow these tips, you’ll simply need to get a Twitter account, set up a Facebook business page, and create a LinkedIn profile. Once you’ve got these platforms established, it’s time to start using them. You can start by sharing informative blogs and articles about your industry, as well as curated lists of useful resources.
To be able to track these tactics effectively, you’ll need to keep a close eye on visitor analytics. This way, you’ll know exactly how many people are visiting your website, how long they stay for, and what pages they visit. With this information, you can then determine what efforts you need to make to increase the likelihood of converting that browser into a paying customer.