A golf club’s email list is a great way to capture potential members’ interest and keep them subscribed to your club newsletter. Having an email list sign-up will also allow you to stay top of mind for future events and offers that may be of interest to your club. If you’re looking to start a golf club marketing email list, then read on!
Choose A Niche
As a newbie to the world of golf club marketing, you may be wondering where to begin. Truth to be told, there is no one-size-fits-all approach when it comes to marketing a golf club. First and foremost, you want to pick a niche. Choosing a niche will help you narrow down your target audience and pinpoint what kinds of messages may resonate with them. When choosing a niche, consider the type of people likely to join your club, what kinds of offers they might find attractive, and what materials you might use to engage them.
For example, if you’re located in Canada and your target audience are primarily American expats, then you might choose to target potential members of the American Club of Canada. If your niche is male members of your local golf club, then you could choose to target other male-only golf clubs across North America. The sky is the limit when it comes to choosing a niche.
Choose A Product
If your chosen niche isn’t already aligned with a specific product (e.g., gym equipment, health and wellness products, etc.), then it’s time to choose a product. Products can help you choose a course theme and color scheme for your golf club. They can also help you determine what types of offers you may want to make to attract members (e.g., golf equipment discounts, golf lessons, golf club fitting, etc.). When choosing a product, it’s important to keep in mind that not all products are created equal. Some products, like gym equipment, have a much higher profit margin than others (e.g., apparel, dining services, etc.). When choosing a product to align your club with, make sure that you’re buying quality and that you’re getting the most for your investment.
Choose The Right Course & Membership Type
If your chosen niche isn’t already a member of a specific golf club, then it’s time to choose a course and membership type. Many options to choose from, but you want to make sure that you’re making the right decision for your club. For example, if you’re looking for an exciting and entertaining night out with your friends and family, you might opt for a golf club that offers social golfing. On the other hand, if your goal is to attract and retain more mature members, you might consider a more traditional golf club that offers a higher degree of privacy.
Create A Marketing Plan
A well-thought-out marketing plan will go a long way toward ensuring that your club’s email list is set up for success. To begin, create a list of all the other activities and promotions that your club is already involved in (e.g., social media, radio ads, etc.). From there, you can decide what campaigns you might want to pursue and which ones you might want to pass on. Furthermore, a well-thought-out marketing plan will lay the groundwork for you to cultivate and maintain a large email list. Your plan should include everything from your target audience to the content you’ll use to attract them in the first place.
Additionally, you could choose to offer some digital marketing advice to aspiring golf club marketers who want to learn more.