How to Craft Exculsive Email Subjects for Events

One of the most effective ways to get people’s attention is with an event subject line. Having a subject line that is long and intriguing opens the door for curious audiences to open your email. You’ll want to keep your email audiences in mind when deciding what type of content you want to include in your event subject line, as you may want to tailor your approach depending on whether you’re trying to reach web-based readers or if you’re aiming more towards event attendees.

The Best Event Subject Lines

Using the right words is one of the keys to success when crafting a subject line for an event. You want to choose words that will make your email unique, intriguing, and most importantly, memorable. The following are a few of my top tips for choosing the best event subject line.

Make It Short

Yes, you want to keep your subject line short and snappy, but don’t be afraid to add a little bit of intrigue by using a few buzzwords or slang. For instance, let’s say you’re organizing a wedding and you want to grab the attention of newlyweds or recent graduates. You could write, “Save the date! Your bachelor/bachelorette party is arriving soon!” The short and sweet approach works well here because it leaves more room for other interesting information, like the time and date of the event.

Avoid The Exact Same Old Stuff

You want to avoid sending the same email to hundreds of people. Choose an event that’s relatively new so that your readers have not yet begun to see similar messages from others. If you choose an event that’s been going on for a long time, you might attract more of a “bore” group of readers who already know everything there is to know about it. Keep things fresh by occasionally holding an event every few months so that people still remember it when it comes up in the future.

Include Fun Facts About The Event

No one likes to receive an email that’s just a sales pitch, so make sure to include some fun facts about the event. You can use this to your advantage. For example, let’s say you’re holding a Carnival-themed party and you want to showcase the beauty of English football. You could write, “Hey, everyone! It’s football season and we’re holding a carnival-themed party at work. Wanna come?” With this email, you’re including a link to the event poster so that people can learn more about it. In addition, you could mention how popular the sport is in England and how important it is to the locals. This is a fun way to draw more attention to your event without coming off too much like a sales person, which is always a bad idea.

Always Be Ready

To ensure that you keep your subscribers’ attention, you must always be ready to send a quick email at the drop of a hat. If you aren’t, you’ll lose the attention of your audience, and subsequently, your email may become irrelevant. To prevent this from happening, you must develop a system where you can generate compelling subject lines at the click of a button. For example, if you decide that the best way to promote your carnival-themed party is through a scavenger hunt, you could write a short subject line that encourages your readers to participate: “Scavenger hunt? We’re holding a carnival-themed party at work and you’re the best guy/girl to help us out!”

Choosing the right words and being able to craft an intriguing subject line is essential for any email campaign. With the right words, you can ensure that people are curious about your event and want to learn more. Ultimately, you want to choose a subject line that will make your email stand out among the rest so that people remember it when it comes time to schedule their next appointment or order that next bottle of wine.

Scroll to Top