If you’re looking to create an amazing marketing email template, then you’ve come to the right place. In this article, we’ll teach you the basics of creating an effective marketing email that will inspire your colleagues to open, read, and act on your messages.
The Importance Of Subject Lines
The subject line is among the most important parts of your email as it draws the reader’s attention to your email message. It’s the first thing that a recipient notices and it can put a good or bad spin on the overall experience. When it comes to email marketing, subject lines should be short, sweet, and to the point. However, you don’t want to sacrifice the quality of your message to fit the subject line guideline.
To create an amazing marketing email template, you need to learn how to write a strong subject line that will inspire your colleagues to open, read, and act on your messages. We’ll discuss some tips on how to do that below.
The ‘From’ Line
Just like the subject line, the from line is amongst the most important parts of your email as it provides the reader with vital information. The from line identifies the email sender so it should be tailored to the recipient. In an effort to create an amazing email template, you should refrain from using the word ‘you’ in your email as it can make your message sound impersonal and unappealing. Instead, try using the third person or a combination of first and third person to show that you’re not just another ‘brand’ and that you’re looking out for their particular needs.
A Call To Action (CTA)
The CTA is an important part of your email because it encourages the reader to take some sort of action. Usually, the action that you want the reader to take is related to your product or service and it’s up to you to craft the best possible call to action to fit the needs of your target audience. To create an amazing email template, make sure that your call to action is relevant to the email recipient and fits within the scope of the email content.
The Body
The body of your email is where you’ll deliver the rest of your message. It should be comprehensive and contain all the relevant details that the reader may need to know about your company or product. It should be written in a way that is easy to understand and should be concise yet comprehensive enough to cover all the critical details. To create an amazing email template, learn how to write a strong and compelling body that will compel your reader to engage with your content.
Attachments
Attachments are files that you want to include in your email to provide additional supporting information. If the recipient does not have the necessary software to open the attachment, they may not be able to access the information that you’re trying to provide. It’s always a good idea to provide a little preview of the attachment so that the recipient knows what they’re getting into and can make an informed decision about whether or not to open the file. In terms of email marketing, you should only attach supporting files that are relevant to the conversation.
Pro-tip: Using a professional email service like mailChimp to build and send your marketing emails can help you avoid any issues with email attachments not loading properly.
Personalization
You can take this one step further by adding a personal touch to your email by using something like a signature at the end of your email. You can also try doing something different with your ‘From’ and ‘To’ lines to make them more personal. Just remember, everything you type in your email has the potential to be used by Google or some other search engine so be careful what you say.
Pro-tip: If you run a business, you can get a spam complaint filed against you by using an email service that provides you with additional features like spam traps and physical mail delivery. Many commercial email services offer these “premium features” as part of their service so that you don’t have to run around looking for individual solutions.
Formatting And Style
This is more of an opinion than a fact, but I’d say that the majority of business-to-consumer (B2C) emails that you’ll see are plain text with a few formatting tricks here and there. When it comes to B2C emails, you have complete control over the look and feel of your email as you can inject your own style throughout the entire message. You can use templates provided by the email service to get the basics right, but you should avoid using a stock email template as this will make your email look like every other one out there. Instead, use a template that you’ve designed specifically for your company’s needs and style.
An even better option would be to use a free blog platform like WordPress to create a digital magazine that you can send to potential and existing customers via email.
The Bottom Line
To create an amazing email template, simply follow the above guidelines and you’ll be able to craft an effective message that will compel your readers to open, read, and act on your email.
If you’re looking for some help with your email marketing strategy, then give us a call. We’re happy to talk through any problems that you might be facing and help you find the best solution for your needs.