What to Include in Your Marketing Email Template for the New Year

With the new year already started, it’s a good time to take a look at what your marketing email should include.

You’ve already been thinking about your email marketing strategy for 2018, haven’t you? Or at least considering what content to include in your next campaign.

You’d like to send a regular email to your subscribers, but not sure what to include in it? Or maybe you’ve got a list of subscribers who haven’t opened your emails in a while and you want to catch up with them. Whatever your reasoning, you’d like to put together a marketing email that will engage your readers and encourage them to take action.

The perfect marketing email should have all the following components:

  • A clear call to action (CTA)
  • Content that’s relevant to the reader
  • A way to make the reader feel like you’ve understood them
  • Keywords and phrases to help the reader find your content when they search
  • A personalized message – something that will make the reader feel like you’re thinking about them specifically
  • An offer that’s relevant to the reader (i.e., they’ve expressed an interest in your product or service)
  • Solid proof that the email was actually sent

The key to a successful email marketing campaign is to keep it simple yet effective. You don’t need to overwhelm your readers by showing off every aspect of your company/product. Instead, you can use these templates as a starting point and add more value as needed.

An Introductory Email

Your email template should begin with a succinct and compelling headline that will grab your reader’s attention. In addition to being captivating, the headline should also match the subject line of the email. For example, if you’re emailing someone to propose a collaboration, the headline should match the subject line (i.e., “Collaboration request”).

The objective of your introductory email is to get the reader to join your email list. To accomplish this, you need to offer them something tangible – something that will drive them to become a part of your community. It’s not enough to simply say, “Hey, you’re on my list!” You need to offer them value and encouragement to keep them engaged.

You can use a hybrid model to encourage signups. For example, you can say, “Thanks for signing up for my list! Now, what do you want? Collaboration requests from famous artists are the hottest thing on my list right now, and I can’t promise I’ll be able to help with every single one.”

Alternatively, you can say, “I know you’re on my list because you agreed to collaborate with me on an upcoming project. I’d like to encourage you to continue to sign up for my list because I have a variety of resources available to you.”

An Activation Email

You need to send an activation email after your reader has taken some kind of action – whether it’s filled out a form, subscribed to your list, or downloaded a white paper – in order to keep them engaged in your email marketing initiative. This is also the point at which you can remind them what value you provided them and encourage them to continue engaging with your company.

If your goal is to increase conversions, you should use an email marketing software that can track conversions so you can determine what content is working and which needs to be changed or removed. Examples of conversion tracking software are HubSpot’s email marketing software and MailChimp.

A Regular Email

After you’ve activated your reader, you should send at least one regular email a month to keep them engaged.

This email doesn’t need to be lengthy; a few short paragraphs with a few relevant topics are more than enough to keep your reader interested.

The format of your regular email is up to you. Some businesses prefer to send a weekly email, while others send their emails every two weeks or monthly.

The main thing is that you keep the email concise and to the point. It’s better for your reader if you keep things easy to follow and interesting to read. In addition, you can use a tool like MailChimp to segment your audience and adjust your email content based on their profile.

An Incomplete List

You don’t need to have thousands of subscribers to consider yourself a successful marketer. As long as you have a decent amount of engagement – preferably 100 subscribers or more – you can consider yourself successful.

If you don’t yet have 100 subscribers, don’t worry; you’re not alone. The good news is that you can use a tool like MailChimp to get the ball rolling. Just set up a new list and begin sending out your promotional emails. As you get more engaged with your audience, you can expand your lists to include friends and relatives.

To Do List

You should also have a place on your website where you can list all the things you need to do to promote your business.

This can be a simple list of tasks or a more formal to do list formatted in a way that suits your website’s design.

When you’re putting together your to do list, make sure that everything is measurable. For example, if you’re using Google Analytics, you can measure the success of each of your marketing efforts. That way, you can determine which campaigns are providing the best results and build on that going forward.

To bring this section to a close, let’s review the components of a perfect marketing email once more.

  • A clear headline
  • Relevant content
  • Targeted keywords
  • Personalized message
  • Offer
  • Conversion tracking
  • Email confirmation

With all these components in mind, let’s review how you can use a simple email marketing template to get started.

You can download a marketing email template from scratch or use a tool like HubSpot to create one for you. Regardless, once you have your template, you can begin modifying it to fit your needs. There’s no right or wrong way to create an effective email marketing strategy – as long as you keep the components mentioned above, you’re sure to succeed.

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