Did you know that marketing emails can be a powerful tool to grow your business?
Yes, marketing emails about your products are great. But what if you want to go above and beyond the ordinary?
Your email list is the perfect place to do this. You can use a tool like HubSpot to build a more robust, functional, and engaging email campaign. In this article, you’ll discover how to create an amazing marketing strategy for your email list.
The Need For A Robust Marketing Strategy
In the past, businesses had to camp out overnight to get people to call in and make reservations at a hotel or eat at a restaurant. They’d stand outside a hotel and scream out their advertising in big giant letters on billboards and buses.
These days, with text messaging and email marketing, getting people to take the bait (i.e. click a link or respond to an email) is a whole lot easier. For B2C (Business to Consumer) companies, the growth in texting and email marketing means that they can develop more sophisticated and effective marketing strategies.
The question is: what will your marketing strategy look like? How will you use email, text messaging, and other platforms to get people to come back for more?
The Most Effective Marketing Approach
What is the most effective way to market an email list, or any other type of customer list for that matter? Think about what makes your product special and what would be the ideal customer for your business. This is the key to creating a marketing strategy.
Once you have your ideal customer, you can craft a marketing message (e.g. “Hey would-be hotel guests! Want to make a grand entrance into a luxury hotel with a warm welcome and a beautiful pool?”) to draw them in with a promise of luxury.
People on social media have grown accustomed to “likes” and “follows” and understand the value they provide. If you want to engage with your audience, make sure that you’ve got a social media presence and engage with your followers (both real and fake) on a regular basis.
The Importance Of Measurement
As a business owner, sales professional, or marketer, you’ll be held accountable for the results of your tactics and strategy. You can never have too much data, so don’t be afraid to measure the effectiveness of your efforts.
To prepare yourself for this, you need to track the results of your strategy. You can start by looking at the overall open rates for your emails. If you notice that some emails are performing well and others are under-performing, there is a chance to adjust and improve.
The Rise Of Email Marketing
Did you know that almost half of the world’s population uses email? It would be safe to assume that most of those people use email to stay in touch with friends and family. But what happens when you want to market your product or service through email?
In this case, you can use a tool like HubSpot to take the complexity out of email marketing. With HubSpot, marketers can set up automated email campaigns that will blast out messages to a list of customers. These automated emails can be leveraged to send new product offers and discounts, promote upcoming events and sales, or just provide useful information that will move the needle for your business.
Creating a robust email marketing strategy doesn’t have to be hard. By following the five steps above you’ll be able to craft an email that will engage your subscribers and encourage them to develop a deeper connection with your brand. Then, you can be sure that you are doing everything possible to grow your business.