Email subscriptions are a great way to promote offers and build relationships with your customers. But you need to choose the right marketing words to get people to subscribe.
Here are nine effective words you can use to increase the click-through rate when inviting people to subscribe to your emails.
1. Limited
Limited creates a sense of urgency and encourages people to take action. For example, “Limited-Time Discounts” or “Limited-Time Offers” will encourage subscribers to take advantage of the offer before it expires.
2. Free
Everyone loves free stuff, so use this word in your email subscription invitation. For example, “Sign up for our emails and get FREE shipping on your order” or “Subscribe to our emails and get FREE access to exclusive offers”.
3. Exclusive
Using the word exclusive implies that subscribers will get access to something they can’t get anywhere else. For example, “Sign up for our emails and get exclusive discounts” or “Subscribe to our emails and get exclusive access to content”.
4. Access
Access implies that subscribers will gain access to something that is otherwise unavailable. For example, “Sign up for our emails and get access to exclusive offers” or “Subscribe to our emails and get access to special events”.
5. Insiders
Insiders implies that subscribers are part of a select group of people who will get access to exclusive offers. For example, “Sign up for our emails and join the Insiders Club” or “Subscribe to our emails and become an Insider”.
6. Insider
Again, this implies that subscribers are part of a select group who will get access to exclusive offers. For example, “Sign up for our emails and become an Insider” or “Subscribe to our emails and get exclusive Insider offers”.
7. Secret
Secret implies that subscribers will get access to something that is not widely known. For example, “Sign up for our emails and get access to Secret Deals” or “Subscribe to our emails and get access to Secret Discounts”.
8. Rewards
Rewards implies that subscribers will get access to something that is rewarding. For example, “Sign up for our emails and get access to Rewards” or “Subscribe to our emails and get access to special Rewards”.
9. Insider Benefits
This implies that subscribers will get access to something that is rewarding and exclusive. For example, “Sign up for our emails and get access to Insider Benefits” or “Subscribe to our emails and get access to exclusive Insider Benefits”.
Using these nine words in your email subscription invitation can help you increase the click-through rate and get more people to subscribe to your emails. So get creative and start using them today!