Matt Bacak’s 7 Steps On How You Can Use Email Marketing to Grow a Brand

Set Up A List

Whether you’re an entrepreneur, a marketer, or a small business owner, you no doubt recognize the value of an email list. Having a mailing list means you can send out periodic emails to your subscribers with content that’s useful and interesting to them. This, in turn, can lead to big growth for your business—even if you don’t yet know it.

You can take advantage of the powerful synergy between email marketing and the digital marketing revolution by setting up a list of subscribers who are interested in your brand. Then, you can use email marketing to provide value, educate, and entertain your audience so they remain engaged with your brand.

Create Several Special Offers

One of the best things about email marketing is the variety of offers you can make to your audience. Thanks to the simple automation of email marketing, you can create special offers that are tailored to fit the individual preferences and buying patterns of your subscribers. For example, you can use AI (Artificial Intelligence) to learn which of your special offers your subscribers are more likely to purchase. Then, you can tailor future emails to maximize your conversion rate.

Offering special deals and discounts through email marketing can also help you identify new customers who have not yet heard of your brand. This is especially useful if your target audience is geographically dispersed. You can use email marketing to follow up with new subscribers and encourage them to visit your store or showroom. At the very least, it’ll give you a fresh stream of potential customers to explore.

Last but not least, email marketing allows you to stay in touch with past customers who have supported your brand. This is important because it allows you to identify potential problems before they become critical issues.

Use Personalized, Helpful Subject Lines

When someone decides to opt-in for your email list, they are already showing an interest in your brand. This interest could be based on a previous interaction they had with your company, such as when they visited your website or downloaded your app. In these situations, you can use the personalized subject line to help them further associate their email with your brand.

However, not every interaction will warrant a personalized subject line. Often, you’ll want to use a more general subject line that can apply to multiple emails. In this case, you can use a subject line that contains the content that your email is about. This makes it easier for them to decide what the email is about without having to open each email individually. It also means you can send out the same email to several people and know which one they are reading based on the subject line.

Measure The Success Of Your Email Marketing Campaign

The old school way of measuring the success of your marketing efforts was to look at the number of people who visited your website or downloaded your app. These are still valid metrics, but you can also take advantage of the fact that email marketing is easily segmented to track the success of different campaigns. For example, you can use Google Analytics to track the open rates and click-through rates (the number of people who click a link in your email compared to the number of people who open your email).

If you find your click-through rate is low, it could mean either your links are poorly designed or your email is not as interesting as you think it is. Using Google Analytics, you can isolate which one it is by testing different links and subject lines to see which one generates the most interest from your audience.

Use Short-And-Sassy Emails

When you have a short attention span world-wide-web, abbreviated texts are the key. Fortunately, there are many different ways you can use short emails to grab the attention of your audience. First of all, you can use alliteration (the use of words that begin with the same sound-like) and catchy phrases. For example, if you use the phrase “You’re going to love this watch”, you’re going to have a catchy phrase that will make anyone interested in your product or service. More importantly, short emails make it easier for your readers to digest vital information in a short amount of time without getting distracted by excess text.

Use Scheduling To Your Advantage

One of the things marketers struggle with the most is getting people to actually click on their promotional material (emails, website articles, and social media posts). Aside from the obvious fact that people are getting busier and busier, the reality is that they probably just don’t have the time to read through tons of irrelevant information. The solution is to use scheduling tools to your advantage. This way, you can ensure the content you send out is relevant and interesting to your audience while also being able to follow up with a series of emails at a later date. For example, if someone downloads your app and signs up for your email list, you can send out an initial email with helpful information about the app, followed up by another email a few days later with more detailed information about the features.

If you’re worried about people not opening your emails because they’re so long, you can use a tool like Compromise. It is a free tool that will automatically shorten your long-form articles and convert them into bite-sized nuggets of information.

If you’re looking to create a better connection with your audience, consider using email marketing to its full potential. With the right subject lines, offers, and pitches, you can gain valuable insights into your target audience’s interests, problems, and suggestions. From there, you can use this information to craft better, more appealing offers and messages to keep your audience engaged.

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