What is Mautic?

The name Mautic may sound like an acronym or a made-up word, but it’s actually the commercial name of a SaaS suite used by businesses to grow their online store. Launched in 2011, Mautic is now one of the most well-known e-commerce platforms in the world. It connects online stores with more than 150 million monthly active users to hundreds of thousands of local businesses that want to sell their products online.

The platform is intuitive, flexible, and packed with features that make running an online store simple and fun. In this guide, you’ll learn about everything you need to know about Mautic, including how to sign up for the free 14-day trial, what features are supported and which ones are missing, and more.

Where do I start?

Mautic is owned by Amazon, so you can have peace of mind knowing that when you visit the site’s ordering page, you’re connecting to one of the world’s largest retailer’s servers. You can also use the store locator to find businesses in your area that are available to sell their products online.

Signing up for the free trial is as easy as clicking a button and entering your email address. When the trial expires, you’ll be prompted to choose a plan or pay monthly for the service.

Features overview

Mautic has four plan options: Free, Pro, Business, and Platinum. The Free plan is free but has limited features, including a 30-day free trial and a store location selector that allows you to choose from businesses within 30 miles of your location.

The Business plan gives you access to all the features in the platform, except for the ones mentioned below. This plan starts at $2.95/month with no limitations.

The Platinum plan also gives you access to all the features in the platform, plus you get 24/7 customer support via email, live chat, or phone call. This plan starts at $12.45/month with no limitations.

What do I get?

Once you’ve signed up for the trial, you’ll be taken to a dashboard where you can locate your store. From here you can edit the structure of the store, pick a theme, and configure your store settings. Once your settings are ready, click the Create Store button and you’ll be taken to your store’s confirmation screen.

From the dashboard you can also manage your email marketing campaigns, analyze performance, and track sales.

There are five steps to launching an online store using Mautic:

  • Create a store.
  • Configure domain name and web hosting.
  • Pick a store name and theme.
  • Set up your social media accounts.
  • Set up your email marketing.
  • Manage your website.

The first step is to create a store. From here, you can set the name of your store and choose a theme for the store’s design. You can add products to your store with the Click & Configure button. When you’re done, click the Save Changes button at the top of the page.

What are the benefits of Mautic?

Setting up an online store is not as difficult as you might think, but it can be made easier with the right tools. Mautic provides a simple yet comprehensive solution that provides a quick launch pad for online businesses, no matter how experienced they are.

From the get-go, you’ll see that Mautic simplifies the process of connecting your business to a global market. You’ll also like how the platform provides you with a ready-made store right away without the need to learn or install separate e-commerce plugins or codes.

Another benefit of Mautic is that it provides you with a robust community that is ready to help. You can get support by clicking the Help button on any page of the site.

Which features are supported?

The Free plan supports all the features in the Business plan, with the exception of subscriptions, email marketing, and 24/7 customer support.

While the pro version also supports the Business plan, it provides more advanced features, including the ability to take payments online (via PayPal or Stripe) and the option to sell products that are manufactured or grown outside of the country.

What are the downsides?

The Free plan has fewer features than the Business plan, so if you’re looking for a more advanced tool, you might want to choose the Business plan which costs $2.95/month. Alternatively, you can use the Professional plan, which is a little more than $9.45/month and provides all the features that the Business plan offers plus some more.

Another drawback of Mautic is that it doesn’t have a database of products, so if you want to add products that aren’t available in the store, you’ll need to connect to one that does.

Last but not least, Mautic doesn’t provide any source of revenue for the companies that use it, so you’re essentially relying on your own ingenuity to bring in the money. Even Amazon’s adverts don’t provide any revenue, as you’ll just be shown a few products and then redirected to an Amazon page. But that’s a discussion for another time.

What are the alternative solutions?

If you’re looking for a one-stop shop for setting up an online store, you might want to try Shopify, which is a bit more expensive than Mautic (starting at $5.45/month). You can also use Shopify’s affiliate program to monetize your store. Affiliate marketing is when a website promotes a product or service that they’re affiliated with, for a reward (typically in the form of bonus cash or an affiliate coupon) if people make a purchase after clicking a referral link or visiting a certain site.

Another solution is Squarespace, which provides a fully functioning online store, with a theme and all the necessary product listings, along with a handful of plugins that you can use to make your store stand out from the crowd. Squarespace is a bit more expensive than Mautic (starting at $5.45/month), but provides a more comprehensive service.

Shopify, Squarespace, and others offer a ready-made store, while Mautic gives you a quick and easy way to set up your own store, with no need to worry about the technicalities of coding or installing plugins.

Where can I find the best prices?

On any given day, you can find some great discounts and bargains on various products on various websites, like Groupon and eBay. When you’re ready to buy, be sure to compare website prices to shop for the best deal.


Mautic is a great solution for those who want to launch an online store quickly and easily. While the tool does have a few downsides, they’re relatively minor compared to its perks.

If you’re looking for a ready-made solution, with all the necessary features, Mautic might be the best option for you. It’s also worth noting that while you’re free during the trial period, you’ll be prompted to choose a payment method at the end of the trial (credit card or PayPal).

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