In this digital age, everybody knows how important email is – it’s the number one tool used across the world! If you’re not using email marketing software to collect and analyze emailing data, you’re losing out on a HUGE amount of valuable information that could be helpful to you in so many ways. Hopefully, this post will convince you that using a tool like HubSpot is the perfect way to leverage the immense power of email marketing.
Why Should You Use Email Marketing Statistics?
Email marketing statistics can help you answer several important questions about your emailing strategy:
- How well is my marketing strategy working?
- How many people are opening my email messages?
- Are my emails being read?
- Why are people opening my emails and clicking on my links?
- What is my main emailing error and how can I fix it?
- What do I need to do to become a better email marketer?
- How can I improve my conversions and grow my business?
By analyzing these questions and more through email marketing statistics, you can gain a complete understanding of the performance of your emailing efforts and make smart, educated decisions on how to proceed.
How Effective is my Marketing Strategy?
Every business owner, manager, and marketer wants to know how effective their strategy is, and with email marketing statistics, you can quickly analyze the results of your strategy and see the value it’s producing. To understand the effectiveness of your strategy, you need to know what key performance indicators (KPIs) to track and report on. We’ve compiled a list of some of the most important KPIs to monitor; you should definitely monitor all of them!
- To what extent are my marketing goals being fulfilled?
- Are my target audiences engaging with my marketing campaigns?
- What is my main conversion point and how can I improve my landing pages to increase my conversions?
- How do my marketing tactics and strategies influence my business’ bottom line?
- What is the ROI of my marketing strategy?
- What effect has my marketing strategy had on my brand?
How Many People are Opening my Emails?
Just like any other social media platform, people use email differently and for various reasons. Some people may be opening your email messages to gain more information while others may be using it as a tool to stay informed on your business. Regardless of why they’re opening your emails, you want to know how many people are reading your messages and engaging with your content. The answer to this question is also extremely important and with good reason. If you want to grow your email list and gain the support of more people, you need to make sure that you’re providing value to those on your list and engaging with them on a regular basis. Incoming email traffic is a great indication of the value and effectiveness of your marketing strategy.
How Read are My Emails?
Another important question to ask yourself is how well are your emails being read – by humans, that is! The answer to this question is crucial for you to know because it will help you understand the effect that your strategy is having and allow you to continue developing and executing your strategy.
To know how well your emails are being read, you need to track several things:
- Link clicks
- Time spent per email
- Action taken (i.e. subscribe, unsubscribe, reply)
You can also look at other performance metrics like the percentage of open emails and the amount of unsubscribes to see if there’s any trend that needs further investigation. These metrics can help you understand whether or not you should be changing your strategy based on the results that you’re getting. If you’re getting a lot of bounces and link clicks but few people are actually opening your messages, this may mean that your strategy is ineffective and you should try a new approach.
Do My Email Messages Attract the Right Audience?
One of the most important things to consider about your email marketing is whether or not your messages are attracting the right audience. To know whether or not your strategy is effective, you need to have an idea of whom you’re targeting and whether or not these individuals are truly interested in your product or service. You can use several tactics to find out who your target audience is:
- Look at your emailing stats – you’ll be able to tell from there how many people are opening your messages and whether or not this audience is engaging with your content.
- Look at your emailing analytics – you’ll be able to track where your traffic is coming from and what action you’re taking on your landing pages (i.e. purchasing a product, giving you a call, subscribing to your blog, etc).
- Surf the web using a tool like Google Trends – you can use this free tool to search for any keyword or topic and see the popularity of these searches over time. If you’re looking to grow your email list, it’s a good idea to look for trends that are currently trending and create content around these topics. People are usually more open to new things nowadays so it’s a good idea to take advantage of this fact. If you’re looking for a specific product or service, this tool can help you determine if this is a trend that your target audience is searching for as well.
- Watch social media – if you’re looking to build a better understanding of your target audience, the best place to do this is from the inside – your social media accounts! You can use tools like Hootsuite, which allows you to manage multiple social accounts from one dashboard, or Tweetdeck, where you can keep up with all of your accounts from one place.
Once you have your target audience, you can create content that will engage them and draw them deeper into the fold – the more you know about your target audience, the more you can tailor your content to appeal to them.
Is My Strategy Working?
The last question you need to ask yourself is whether or not your marketing strategy is working – is it generating the results that you’re looking for? This is an important question to ask because it helps you ensure that you’re not just going through the motions of marketing without any real strategy in place. When developing your strategy, it’s essential to think about how you want it to influence your business’ performance and whether or not these results are actually being produced.
To determine if your strategy is effective or if it needs to be changed, you need to track and report on several key performance indicators (KPIs). Some of the most important KPIs to track include:
- Leads (i.e. contact details of potential customers)
- Customer acquisition cost (how much did it cost you to acquire each lead)
- Lifetime value of a customer (how much should you expect to earn back from this lead in monetary terms)
- ROI of marketing strategy (how much is the business worth now that you’ve implemented your strategy?)
- Brand recall (how strong is your brand in the minds of your customers?)
If you want to grow your email list and make more money, tracking these metrics can help you determine how effective your strategy is and if you should continue along this path. If you’re seeing low revenue but high acquisition costs (this means that you’re spending a lot of money to get new customers), it may be time to reevaluate your strategy – either find a cheaper way to acquire customers or reduce your expenses by cutting back on marketing and getting more people on the payroll. If you’re seeing high returns but your ROI is low (this means that although you’re making money from the strategy, it’s not paying back enough to cover your expenses), it may be time to cut back on marketing and get more people contributing to the bottom line.
To determine if your strategy is effective or if it needs to be changed, you need to track several key performance indicators (KPIs). Some of the most important KPIs to track include: