When you’re applying for jobs, there are a few things you need to keep in mind. First, make sure your resume is up to date and relevant to the position you’re applying for. Second, research the competition to know what skills are in demand and which are preferable. Third, develop a strong list of contacts who can help you navigate the process. Fourth, be aware of how much experience the employer is looking for and whether you have enough relevant experience to match up to the position. Fifth, if possible, get an interview and prove yourself in person.
The Rise of Digital Marketing
In the not-so-distant past, people in marketing enjoyed a certain level of trust and were held in high regard by other professionals in the field. However, that perception has shifted a bit. As the world moves further into the digital sphere and humans are overloaded with information, it’s crucial for marketers to demonstrate their value and ability to communicate effectively.
Thanks to the internet, we’re now able to reach millions of people at once. This unparalleled level of access makes it much easier to promote a product and drive traffic to a website. The catch is that, without the right expertise, even the most amazing content won’t do the trick. That’s where marketing emails come in.
What are Marketing E-mails?
We often think of emails when we think of marketing, but they’re actually an integral part of a marketing plan. Here’s a detailed look at what a marketing email is and why you need to get them right.
First, recall that a marketing email is simply an email that’s part of a marketing plan. This could include anything from a simple welcome email to a drip-feed campaign with opt-in offers (e.g., free shipping, discounted pricing, etc.). In between the extremes are a variety of tactics used by marketers to attract, engage, and convert prospective customers.
Emails are popular for a couple of reasons. First, they’re easy to send out. Second, they allow marketers to stay in touch with their audience. Third, they provide a glimpse into the mind of the marketer, revealing their strategy and tactics. Finally, emails allow marketers to run campaigns without exposing themselves to too much risk. Remember: you’re not always right on the internet, so your personal information, whether your name or company’s name, can and often is shared publicly.
Why are Email Marketing Campaigns Popular?
Let’s take a moment to reflect on email marketing campaigns as they relate to our career path. First, a lot of the people we’ve encountered along the way have participated in, or are currently participating in, an email marketing campaign. This includes employers, recruiters, and even some of our professors. Further, many of the tools and platforms we’ve used throughout our professional lives have facilitated some form of email marketing campaign (e.g., HubSpot, Marketo, etc.).
In light of this, it’s not surprising that many of us have taken part in, or are currently participating in, an email marketing campaign. Indeed, as LinkedIn research shows, 73% of executives and 62% of senior executives report having worked in a formal marketing function (e.g., sales, strategy, and marketing) and/or having directly participated in a marketing activity (e.g., email marketing, social media marketing, etc.).
As a marketer or market manager, you’ll have the opportunity to work on a variety of projects, each of which may require a specific set of skills. Depending on the project, you may need to consider specific experience, knowledge, and education. For example, if you’re working on a social media campaign, you’ll need to have a strong knowledge of social media platforms (e.g., TikTok, YouTube, Instagram, etc.). If you’re working on a website redesign, you’ll need to have some experience with HTML and CSS.
Popular Content for Marketing E-mails
With the explosion of online marketing, content is at the forefront. If you’re sending out marketing emails, you’ll want to make sure you have content that’s both engaging and helpful.
As we’ve established, people love content. According to HubSpot Blogs research, 68% of respondents said they’d rather read an engaging article than an informational one. Even 12% said they’d rather read a funny blog post.
Although an engaging article can be a great way to attract and retain readers, it’s important to recognize that it might not always be the best way to go. If you’re looking to educate your audience about your product, you might want to consider creating a how-to guide or a checklist to help them use it effectively. In this case, using humor is probably not the best idea. But if you can engage your audience while also providing useful information, you’re on your way to a winning combination.
Use Keywords, Not Keyphrases
If there’s one thing digital marketers have learned, it’s that people often use keywords instead of phrases when searching for content. In the interest of getting your email open, it’s often a case of too much, too soon. As a result, many marketers have adjusted their approach and focused on using keywords in their content, rather than stuffing their content with useless keywords.
According to HubSpot Blogs research, 66% of respondents said they use keywords in their copy and 47% said they use keywords in their headlines. If you want to be considered for a position in marketing, you’ll need to make sure your content reflects this approach.
Create Useful Content That Will Retain Audiences
Although we’ve established that people enjoy content, the flip side is that they don’t always have the time to wade through a lot of unnecessary information. If you want to retain readers, you’ll need to create useful content that will help them accomplish something. Specifically, you’ll want to create content that enables your audience to take action, whether it’s bringing their friends over for dinner or picking out a product to buy online.
While it’s important to provide information in an engaging way, marketers should bear in mind that their audience has other priorities. In the future, we’ll likely see marketers using content that’s both interesting and helpful, which, in turn, will make them more attractive to potential employers.
Be Creative With Your Subject Lines
When it comes to email marketing, subject lines are an important element to keep in mind. Essentially, your subject line serves as an enticement for the reader to open the email. At first, you don’t want to go too much into detail describing the content inside the email. After all, you want to keep your email concise so it can be opened as quickly as possible.
According to HubSpot Blogs research, 55% of respondents either love or hate it when they get emails with unoriginal subject lines. Still, only 16% would go as far as to say they rarely or never open emails with unoriginal subject lines. So, if you want your emails to be opened, make sure you’re being creative with your subject lines.