Have you ever thought about using email marketing to promote your business or service? Perhaps you’ve tried it and didn’t enjoy the results, or perhaps you’ve never even considered it. If so, you’re in luck because today I’m going to tell you about an incredible resource called Meetup.com that makes it incredibly easy to send out targeted emails to members of a specific group or meetup.
The Incredible Benefits Of Using Meetup.com
Let’s start by talking about the benefits of using Meetup.com for email marketing.
The first is that it’s relatively easy to set up. All you need is a Gmail account and a few clicks of the mouse. From there, you can get all the information you need to send out emails to members of your Meetup group.
Another huge benefit of using Meetup.com for email marketing is the ability to segment your audience. With Meetup, you can choose to target people whose interests or hobbies match yours, or you can focus on a particular group within the community.
For instance, if you’re an entrepreneur who is running an online business, you can target other entrepreneurs for one of your email list.
However, if you have a clothing store and you’re using Meetup to source fashion bloggers for your brand, you can narrow your target audience to people who love to dress up and go to parties.
One of the best things about Meetup is that you can create a free group whenever you want (even if it’s just for yourself). This allows you to keep track of all your online businesses, products, and marketing strategies, and it offers you the opportunity to get feedback from other marketers.
How To Use Meetup For Email Marketing
Now that you have an account, the next step is to populate it with an email list. You can do this by creating a new email list within your Gmail contacts and then dragging your Meetup contacts into it.
After you’ve done that, you can start by sending out a few emails to your new list to see how it works and to get feedback on your campaign. You can also use this opportunity to ask for members’ email addresses so you can add them to your list.
From there, you can start building your list by sending out a few more emails. You should do this on a regular basis until you reach the point where your email list is building steadily.
The next step is to take a look at how people are interacting with your emails. Are they opening them or are they just hitting the delete button?
Once you know that, you can make a decision on whether or not to keep expanding your email list.
Another thing you can do is to segment your audience. If you’re still building your list, you can choose to segment it by interests or demographics so you can target the right person with each email.
You can also choose to not segment your audience so everyone on your list receives every email you send out. It’s up to you.
Segmenting your audience is a great way to ensure that you’re only sending out relevant emails. For example, if you’re an entrepreneur who is running an online business, you might want to send out emails that are only relevant to entrepreneurs. If you’re a fashion blogger, you might want to target people who love to dress up or go to parties. In both cases, you can use Meetup to find the relevant groups and then segment your list accordingly. This will help you target the right people with your emails and ensure that you get the most out of your list.
Pro-Tip: Use Mail Merge To Segment Your Lists
One of the best things about Gmail is the incredible power it offers through its built-in tools. One of these tools is Mail Merge. Instead of having to manually go through and individually contact each person on your list, you can use Mail Merge to send out a single email to a large number of people on your list.
Through Mail Merge, you can take your email list and automatically segment it into groups. For example, you can choose to email everyone on your list, but you can also choose to create separate lists for men and women, families and single people, etc. You can use a variety of characteristics to segment your list, including age, gender, location, and more.
Once you’ve chosen your list, you can go through and set individual preferences for each recipient. You can also choose to send your emails on a regular basis or when you have new content.
Pro-Tip: Use The Recipients’ Full Names As Subject Lines
Another pro-tip that can help you gain more subscribers is to use the recipients’ full names as the subject lines of your emails. Your email software should be smart enough to know who the recipient is and then automatically adapt the subject line. This will help you generate more leads and support calls from your list because your emails will be more personalized and relevant to each recipient.
How To Use Meetup For Email Marketing: Conclusion
So, how does all of this information help you? How can you use Meetup for email marketing?
As you can see above, there are numerous ways that you can use Meetup for email marketing. One of the best things about this platform is that it makes it easy to segment your audience and send out targeted emails to people who are most likely to be interested in your product or service.
In conclusion, I hope that you’ve found this article valuable. I wanted to cover as much information as possible so that you can get the most out of your email marketing efforts. If you’ve not tried email marketing before, I hope that this article has helped you discover how easy and effective it can be.