The number of email marketers rapidly rising each year and competition is fierce. Choosing the right email marketing service isn’t easy. This article will help you make the right choice.
Features
These days, every major email marketing platform offers numerous features to help you grow your business. Some of the more popular features are:
- Automated email campaigns
- Drag and drop email marketing wizard
- Email Template Builder
- Marketing Analytics (for the more advanced users)
- And more!
Many of these features are self-explanatory. For example, you’ll be able to create automated email campaigns based on pre-defined schedules or trigger events (such as a purchase or a user signing up for your newsletter).
Interface
The look and feel of your website is also important. Does the email marketing service offer a simple and intuitive dashboard where you can quickly get the results you want? Does it blend seamlessly with your website design?
The best email services will have a sleek, clean design that doesn’t take away from the experience of using the platform. Fuss-free designs are always a great plus.
Support
How are customer support and engagement levels? Do they provide quick and helpful answers to your questions, or do you have to dig deep into the Help section?
Similarly, how responsive is the support staff when you need them and how quickly can they resolve your issues?
Plenty of high-quality services offer 24/7 customer support via phone, live chat or email. If you’re planning to use the service remotely, how easy is it to access help from a friendly support team?
Reporting
Even experts need to know how well their marketing strategies are performing. To this end, most email marketing services offer analytics tools with rich functionality. For example, you can track the success of each campaign and individual email with traffic, open and click-through rates, lead generation and more!
Some services also provide dashboards where you can see all of this information in one place. Having this level of engagement at any time is invaluable, particularly if you’re deciding which service to use for a new marketing campaign.
Flexibility
Depending on your business, you may need to change your email marketing strategy from time to time. That’s why it’s important to have a flexible platform that allows you to quickly scale up or down as needed. Most email marketing platforms offer this level of convenience.
For example, if you decide that a particular campaign isn’t providing the results you want, you can easily switch to a different tactic or send a different message to your customers. Having the ability to easily change your approach is critical if you want to grow your business sustainably.
Cost Effective
Finally, how much is the service going to cost you? The price will depend on various factors, such as the number of mailing lists you have, the country you’re in and whether you want to be charged per email or per subscriber. Most services are reasonably priced but if you’re looking for a high-quality, cost-effective option, consider checking out MailChimp. It’s one of the most popular services, with over 2 million active users, and the price is highly competitive.
As you can see, there are many different factors that you need to consider when choosing the right email marketing service. However, if you do your research, you’ll find that most companies offer excellent quality at an affordable price. With the right email marketing service, you’ll be able to reach thousands of interested customers at a minimum cost.