Email is one of the most important marketing tools available. According to HubSpot Blogs research, more than 86% of consumers worldwide have emailed a friend or family member about a product or service, and 76% have done it for business purposes. That’s a lot of potential customers!
Not sure how to use email effectively to market your business? Don’t worry, we’ve got you covered. In this article, we’re going to give you 10 tips on how to get the most out of your email marketing in Miami. Let’s get started.
1. Send Weekly Newsletters
With so much going on in today’s world, people are swamped with information. To ensure you stay top of mind, try sending regular newsletters packed full of useful and interesting content. You can even do this via email if you have a mailing list of subscribers who want to hear from you.
The key takeaway from this point is to make sure you’re sending something worthwhile to your subscribers. If you’re sending weekly emails full of the most mundane information, you’re probably going to lose a lot of people. Always make sure you’re providing valuable information or offers that they’ll find useful.
2. Tailor Your Mailing Lists
There are plenty of resources available to help you find the perfect customers for your business. One of the best places to start is the Google Ads dashboard. On this page, you can find a wide array of analytics available from which you can identify the demographics, interests, and behaviors of your ideal customer. From here, you can tailor your campaigns to match their needs and preferences. This can be a daunting task, but the benefits of doing so are invaluable.
If you’ve been ignoring Google Ads because you think it’s only for gigantic brands, think again. Even small businesses can have stunning results from advertising on this platform. Don’t be afraid of advertising on social media either. If you’re already there, why not use your mailing list to extend your reach to more people?
3. Regularly Test Out New Campaign Ideas
In the above example, we used Google Ads to build a targeted list of potential customers who live in or around Miami. Now that we’ve got a sizeable chunk of our email list built, it’s time to try out some new marketing strategies. Remember, your business and your email list exist in a constant state of change, and you need to be constantly evaluating and evolving your approach to reach your customers and potential customers.
Luckily for you, we’re technology-savvy millennials who enjoy trying out new things. We also love to help others so you’re in the right place! If you’ve got an idea for a marketing campaign but don’t know where to start, we’re here to help. Feel free to drop us a line at [email protected] with your idea. We might just have the perfect campaign for your business.
4. Measure The Success Of Your Campaigns
Now that you’ve got a clear idea of the demographics and interests of your ideal customer, you can begin to measure the effectiveness of your marketing efforts. The first thing you should do is set up automated email campaigns. Using a tool like HubSpot, you can set up automated emails to be sent to your list on a regular basis. These can be incredibly useful in keeping in touch with your customers while continuing to provide value and keep them engaged.
With automated emails, you’ll know exactly how many people opened the email, how many clicked on a link or button, and how many completed a specific task (i.e. submitted their details, made a purchase, etc.). This information can then be used to determine the success of your campaign and whether or not it was worth your time and effort.
5. Track The Behavior Of Your Buyers
Once you’ve started to gain a bit of a following, it’s time to start thinking about turning your fans into paying customers. To do this, you need to be tracking the behavior of your buyers. You don’t need to be monitoring every single action taken by your audience, but you should be looking into the following:
- Themes and patterns associated with their behavior
- The frequency with which they engage with your content
- Specific actions taken as a result of your content (i.e. downloads, registrations, etc.)
- How much value your content is providing them (e.g. how many buyers are now using your software or service as a result of your content)
- Overall satisfaction with your content (i.e. whether or not they’d recommend your service or product to a friend)
By looking into the above points, you’ll be able to determine how best to engage with your audience to turn them into customers. For example, if you see that a significant number of your subscribers are now interested in digital marketing, but most of your interactions with them have been centered on product or service-related content rather than marketing material, you might want to review your content to ensure that it provides value and matches up with what they’re looking for.
6. Integrate Emails Into Your Marketing Strategy
The term “marketing” might mean something different to you than it does to us. To you, marketing might be all about getting people to come back to your website or social media channels to see more content. To us, marketing is all about getting people to do whatever it is you want them to do. In light of this, make sure that your emails match up with your overall strategy. Your emails should always be tied in with your chosen social media platforms, and each platform should have its own unique purpose. Let’s take a look at how we’re planning to use our email list to promote our blog and website.
On the website side, we’re using the platform Growtopia to drive traffic and capture leads. With Growtopia, you can set up email marketing campaigns to send information and offers to your customers. You can also set custom landing pages for subscribers, and track the performance of your campaigns via the platform’s own reporting tools. As you can see, the choice of email marketing software is incredibly varied, making it easy to find a tool that suits your needs. If you want to get serious about your email marketing, take a look at these top tools for your needs.
7. Craft A Compelling Subject Line
This might seem obvious, yet people continue to write useless emails with compelling subject lines. To make sure you don’t get unsubscribed from your email list, always put your best foot forward with a compelling subject line. This should match the Homer (Homer) and the Mailchimp (Mailchimp) approach to email marketing. Why? People are more likely to click on or act on a link in an email with a compelling subject line than an email with a lackluster subject line. It’s also worth mentioning that some email platforms like HubSpot allow you to add a little personality to your subject line. For example, if you run a sporting goods store, you might want to try out “Hey, sportswear enthusiasts, have you checked out our new running gear yet?”
The key takeaway from this point is to remember that your email list is your customer (or potential customer) list. As such, you should always be thinking about what would attract them to your company and what would make them want to buy from you.
8. Personalize Your Offers
To maximize the effectiveness of your email marketing, you need to be taking into consideration every aspect of your campaigns. One of the elements you might want to focus on is the offers you make. These should match what your audience is looking for so that they’re more inclined to purchase your product or service. Take the time to get to know your audience and what they want. Then, you can tailor your marketing efforts to provide the best possible experience for your customers. Let’s look at how we’re planning to incentivize readers to grab our hands-on-learning-experience (HOLX) token as they browse our blog posts.