It is fair to say that email marketing has come a long way in just a few short years. In its simplest form, email marketing is the process of sending newsletters and other marketing materials to an audience via email.
The ability to target the right audience and effectively communicate with them using email made it a useful marketing tool for any business. But as time went on and the technologies behind email marketing improved, so did the tactics used by marketers to get results.
Nowadays, marketing through emails is becoming more effective than ever before.
However, with the rise in the use of marketing automation and content marketing, email marketing isn’t as effective as it used to be. When you compare this to paid marketing, which has become quite affordable, the effectiveness of email marketing becomes even more apparent.
So, if you’re looking to grow your business using email marketing, you’ll need to find a way to make your email marketing stand out from the crowd. This article will tell you exactly how.
The Five Step Process to Creating a Memorable Email Marketing Presentation
To create a memorable email marketing presentation, you need to follow a set of proven steps. If you want your email marketing to be effective, you need to approach it as a scientific process and adhere to the guidelines laid out by expert marketers.
Here’s what you need to do:
Step one: Set the stage
The first step in creating a memorable email marketing presentation is to set the stage. Like a good drama or comedy, a memorable email marketing piece begins with an opening scene that pulls the audience into the story. So, you want to start by establishing the scene and inviting your reader/viewer into your tale.
Depending on the type of content you’re creating, you might consider using an opening line that sets the scene and establishes your credibility as an expert in your field. For example, if you’re writing an article about how to properly store and use barbecue tools, you could start by sharing some great tips on how to make outdoor cooking more convenient. This way, you’re inviting your audience to learn more about your niche while establishing your expertise.
As you write your opening, keep in mind that you’re creating a story that will keep your audience interested. You want to keep their attention from the very beginning so that they continue reading or listening to what you have to say.
Step two: State the problem
The second step, once you’ve set the stage, is to state the problem. In your example, you can tell the reader that there is a problem with outdoor cooking tools. Stating the problem is the key to solving the problem. You can also state how you are uniquely qualified to solve the problem. For instance, you could say that you are an expert barbecue tool user who has firsthand experience with the issue. The beauty of this approach is that you are not forcing the reader to listen or watch in order to understand what you’re trying to say. You are inviting them to discover your expertise on their own terms. This invites the reader to engage with your content, believe in your solution, and ultimately, remember your brand.
Step three: Provide the solution
The third step is to provide the solution. Again, you’re inviting the reader to learn more about your topic by offering advice. However, you’re not simply stating the facts. You’re going to suggest something that you believe will fix the problem. You want to make sure that you’ve set the scene and established your expertise before you move into solving the problem. Consider using a strategy similar to the one you used to set the stage. For example, if you’ve told the reader that there is a problem with outdoor cooking tools, you can then provide tips on how to fix it. Or, if you’ve established yourself as an expert in customer service, you can suggest what particular step a customer might need to take in order to receive the best possible service.
Step four: Create a case study
The next step is to create a case study. A case study is an example of a type of content that proves a point. It can be presented in a variety of ways, but the most common approach is an infographic. An infographic is a type of content that is particularly easy to digest and share. It can contain simple statistics, concise charts, or graphs that reinforce your argument. In your case study, you want to present the reader with a scenario that proves your point. You want the reader to learn something new about your topic and remember you. This is more effective than simply stating your point, because the reader is more likely to remember something they’ve learned rather than simply what you’ve said.
For example, if you want to prove that email marketing is still effective, you might tell the story of a company that improved its sales by increasing the number of personalized emails it sent to its customers. The statistic may not be entirely accurate, but it will certainly grab the reader’s attention.
Step five: Wrap it up
Wrap it up! The last step is to bring everything together. This is the part where you tie everything you’ve said up to date. You want to review the problem you’ve stated and connect it to the answer you’ve provided. You want to make sure that everything is cohesive and follows a logical order. You want to end your email marketing piece on a high note by giving the reader some concrete suggestions on how to move forward. You want to make sure that they walk away feeling that you’ve helped them and that they’ll remember your name and your company when it comes down to making a purchase or taking up a new habit. You want to make your email marketing piece work hard so that they’ll remember you the next time they need something in your industry.
How to Stand Out From the Crowd: Tips from Expert Marketers
If you want to be effective in your email marketing, you need to stand out from the crowd. This means that you need to take some time to learn from expert marketers so that you can develop a solid strategy to separate yourself from the competition.
Here are some tips from expert marketers on how to make your email marketing stand out:
1. Create sharable content.
The first and most important tip to making your email marketing standout is to create sharable content. Experts say that content that is sharable will always outperform content that is not. Why is this? Well, when you post something on social media, you’re typically given the choice to share or not to share. If you choose to share, you’re inviting your audience to learn more about your topic. When you choose to share, you’re choosing to make your content more accessible to a larger audience. And when you make your content accessible to a larger audience, you’re making it sharable. Basically, creating sharable content is the key to standout email marketing.
The reason why it’s so important is that your email marketing content will be consumed by people on social media platforms. Therefore, if you want to create something that is going to keep your audience engaged and interested, make sure that it is sharable. Otherwise, you’ll lose out to competitors who are doing more effective marketing.
2. Customize emails.
Another important tip from expert marketers to making your email marketing stand out is to customize emails. Experts say that personalized emails, or emails with messages specifically addressing an individual, are much more effective than general emails. Why? The answer is quite simple; your email client is already taking the first step by sending the email to the individual. Now, you’re just confirming what they already believe — that you’re someone they should pay attention to.
What’s more, studies show that people who receive customized emails are 30% more likely to remember the sender’s name and 12% more likely to share the email with others. Essentially, you’re not just sending out a sales pitch — you’ve built a relationship with the person reading your email.
So, to recap, the first and second tips from expert marketers are to create sharable content and customize emails.