Have you ever found yourself struggling to come up with something clever to say in your emails? You’re not alone. Every week, I receive several queries from people wanting to know how to be more creative with their emails. To save you the trouble of constantly coming up with something new, let me share with you the tried and tested methods that I have personally found very effective. They may not be the most original methods in the world, but they will certainly make you think outside of the box:
Experiment With Formatting
Varying the fonts, colors, and styles of your email can add a personal touch to your message while experimenting with different layouts and design elements. The nice thing about this option is that, since it’s experimental, you can play around with different variations to see which one works best for your target audience. Furthermore, you can use web-based email designers to easily test different combinations before committing to a final design.
Use Images And Visuals
Giving your readers a visual cue as to what they’re clicking on is not a new technique, but using images and graphics in your emails can help establish a more personal connection with your audience. Whether you want to include a funny meme or a provocative graphic to get your point across, images can help make your emails more engaging. Finally, make sure that you always include a relevant and useful image. If you’re sending out a marketing email, you may want to include an image of the product or service that you’re promoting. Including an image of a pretty girl wearing your outfit is probably a bad idea, but you get the point.
Personalize The Subject Line
Unless you’re sending out the same exact email to every single one of your subscribers, you’re going to need to personalize the subject line of your emails. This is especially important for emails that are a marketing-type email as it allows you to craft a memorable and engaging title that will encourage your readers to open your email. Make sure that your subject line is relevant to the content of your email and short but meaningful.
Use Numbers
Numbers make everything more tangible. Having real numbers instead of just figures will provide your readers with the exact data that they need to make a decision. If you’re using stats to support your argument, make sure that they’re relevant to the subject matter of your email. For example, you can’t compare the sales figures of a product from last year to this year’s figures without taking into consideration the different pricing policies and store policies from one another. Otherwise, your stats may not be that useful to your reader.
Short And Sweet
Your readers have already given you their email address, so it’s only fair that you give them something in return. A short email with a useful link is a great way to build credibility with your audience. You can also use this space to explain the importance of what you’re promoting or to provide useful information. Using jargon or a lengthy block of text is never a good idea when trying to engage with your audience. Your readers have already indicated that they’re interested in your content, so make sure that you keep the message concise but still informative.
Crafting an engaging email campaign is easier said than done, but with a little bit of creativity and research, you can come up with a content strategy that will have your audience eagerly awaiting your next communication.