People are waking up to the fact that email marketing is more than just sending out bulk emails to random people. With the right strategy, tools, and training, you can create a profitable email marketing machine and drive sales to your company. Let’s take a look at the most profitable email marketing platforms on the market today.
Aweber
Aweber has been around for a very long time and has established itself as the #1 choice among marketers. It boasts a 5-star rating on both Google and Facebook, with over 1 million active users signed up for its email marketing platform. With Aweber, you get a free domain, you can set up autoresponders, and you can choose from a variety of beautiful and functional templates. Sign up for Aweber here.
One of the unique things about Aweber is that it offers a companion app for iPhone and Android. With this app, you can view and manage all of your campaigns from the convenience of your phone. Not only does this save you tons of time, but it makes sending out emails even more convenient. If you’re an email marketer who spends a lot of time on the go, this may be worth an upgrade. You can also integrate Aweber with your favorite shopify or WordPress app, allowing you to easily set up new campaign when a sale is made. With thousands of businesses switching to WordPress and Shopify for their websites, this integration makes a lot of sense.
Mailchimp
If you’re new to email marketing, you may opt to start with Mailchimp. It’s one of the more popular email marketing platforms on the market today and has been around for a very long time. What makes Mailchimp unique is that it provides a free basic account, allowing you to try out its software for a week. After that, you’ll be asked to pay $10/mo or more for the continued use of the platform. Still, it’s one of the more cost-effective solutions out there when you consider the value it provides. Let’s take a look at its features.
First off, you will get a free domain when you sign up for a Mailchimp account. You can also integrate it with your favorite Shopify or WordPress app for even more convenience. Sending out emails with Mailchimp isn’t too hard – it has an easy to use interface and allows you to create automated email campaigns quickly and efficiently. There’s also the GetResponse platform, which you can use to create custom autoresponder campaigns. As mentioned, Mailchimp is one of the more affordable email marketing platforms, with plans starting as low as $15/month. It’s definitely worth a look for new users who are just getting started in email marketing.
ConvertKit
If you’re looking for a proven and highly capable email marketing platform, consider ConvertKit. It has been around for a while and was one of the first companies to offer a complete solution for email marketing. It offers a free 14-day trial, so you can try out its tools and capabilities without risk. You’re then asked to sign up for a free account with ConvertKit. It is one of the more expensive solutions out there, with plans starting at $19/month. Still, its capabilities, integrations, and user interface make it worth the cost. Let’s take a quick look at its features.
You get a free domain with your ConvertKit account, allowing you to create an email address that looks professional and branded. As mentioned, it has a complete solution for email marketing, including email templates that can look unique and customized to your needs. Another unique feature is that it focuses on the individual user, providing them with the best possible experience. This may include things like custom welcome emails, a completely customized email design, or even automated email replies from a live person depending on your preferences. Finally, its visual appeal and mobile-friendliness make it stand out among other email marketing solutions.
HubSpot
If you’re looking for a tool to create and manage entire campaigns and newsletters, consider HubSpot. It has been around for a while and has been proven to increase engagement and build trust with potential customers. It offers a free account where you can try its tools and capabilities out, as well as a paid plan with affordable pricing. Let’s take a quick look at its features.
You get a free domain with a HubSpot account, as well as the ability to integrate it with your favorite shopify or WordPress app. Creating and sending out a campaign with HubSpot is extremely easy and intuitive. It’s got an easy to use dashboard where you can see all of the necessary information about the campaign, as well as create and send out automated emails quickly and efficiently. HubSpot also provides advanced analytics so you can track the success of your campaigns (how many people opened the email, for example) and make necessary adjustments to improve engagement in the future.
HubSpot is one of the more expensive solutions out there, with plans starting at $20/month. Still, it’s proven track record and ease of use makes it worth the cost.
Campaign Monitor
Last but not least, we have Campaign Monitor. At first glance, it may seem similar to HubSpot, but it focuses on email marketing for brands. Still, it provides a free plan for individuals, allowing you to try its tools and capabilities out before committing to a paid plan. Let’s take a quick look at its features.
You get a free domain with a Campaign Monitor account, as well as the ability to integrate it with your favorite shopify or WordPress app. The dashboard is clean and visually appealing, with all of the necessary tools you might need to create and send out a smart email campaign. You can also monitor the success of your campaigns, as well as engage with your audience through social media (e.g. Twitter, Facebook, and LinkedIn). Finally, you can create marketing funnels, which is a way of organizing and tracking different stages of an email exchange (e.g. awareness, interest, and action).
Campaign Monitor is one of the most affordable email marketing platforms, with plans starting at $15/month. Still, it’s proven track record and user-friendly interface make it worth the cost.
There, now you have a better understanding of the most profitable email marketing platforms available today. Remember to consult with a professional email marketing service before launching into a DIY strategy. They can help you choose the right tools for the job, as well as train you on how to use them effectively.