Most business owners have heard of email marketing, which is exactly why they want to try it. After all, everyone has an email address, and if you can get your email message out to the masses, you can potentially reach a lot of people and convince them to buy your product or service. There are dozens of different types of email marketing campaigns you can run, so you’re bound to find one that will suit your brand and product.
The Different Ways to Market to People
If you’re just getting started with email marketing, it can be a little overwhelming to know where to begin. For that reason, this article will cover some of the basics of marketing via email and the different ways you can utilize the tactic.
Traditional Email Marketing
Traditional email marketing, or broadcasting, is one of the most common and effective ways to market an organization. With this method, you essentially email your list of subscribers daily or weekly with content that is relevant to them based on their interests. Many businesses use tools like Marketo or Mailchimp to grow and maintain their email lists.
Persistent Email Marketing
With persistent email marketing, you email your list with content that is relevant to them even after one or two messages. That means you’re not just sending them marketing emails: You’re providing value and engaging with your audience through email content.
Social Media Marketing
Thanks to the rise of social media, your potential customers may well be consuming content via platforms like Facebook, Twitter, and Instagram, and it’s one of the best places for marketers to be. Consider using tools like Hootsuite to manage your social media accounts and engage with your audience online. You can use your social platforms to engage with potential customers and provide them with value, growing your account and engaging with more people.
Content marketing is all the rage when it comes to digital marketing, and with good reason. The ever-evolving world of mobile discovery means that customers are constantly seeking out content that is valuable to them, regardless of whether it’s on social media, in their inboxes, or on your company website. Consider using content to attract, engage, and retain customers. You can create content in a variety of formats—including video—to reach and engage your audience. You can also set up automated emails to content on your website or in social media to keep the content fresh and engaging.
Inbound marketing is all the rage when it comes to digital marketing, and with good reason. The paradigm shift inbound marketing represents allows marketers to focus less on the tools of marketing and more on the value they offer to customers. With inbound marketing, you create valuable content that teaches customers or leads how to find, use, and benefit from your product or service. The ultimate goal of inbound marketing is to achieve customers who are actively seeking your product or service, rather than having to be’seduced’ by marketing.
Traditional marketing is becoming less important thanks to the rise of data-driven marketing. Data-driven marketing is all the rage when it comes to digital marketing, and with good reason. The availability of customer data has never been higher, which means marketers have access to an ever-increasing amount of information about their customers and can use that to engage with, and provide value to, those customers. You can also collect information about your customers via various digital channels (like email) and use that to engage with them more effectively in the future. Think of all the different ways you can use data-driven marketing to grow your business and engage with customers.
Integrated marketing is all the rage when it comes to digital marketing, and with good reason. The integration of different platforms and tactics mean you can achieve results that are far greater than the sum of their parts. Many companies have created integrated marketing teams to bring all the different tactics, platforms, and people together to create maximum results for a marketing campaign. For businesses looking to grow their brand or sell more goods, integrated marketing can be a very useful tool.
How to Hire Marketing Gurus to Help with Your Email Marketing Campaign
For many business owners, getting started with email marketing is a breeze. All they need are a good list of emails, content, and a few social media accounts to get up and running. As a marketer or digital marketer, you might well have all the necessary equipment and tools to get the job done. The problem comes in when they want to expand their email marketing efforts and want to know how to hire marketing gurus to help. Here’s where your expertise in digital marketing comes in handy. You know all the different ways you can use and incorporate email marketing into your business and know which ones will work best for your company.
One of the first questions a business owner might ask is, “How do I get people to actually pay attention to my emails?” If you’re reading this, I assume you’re the person they’re referring to, and I bet you’re wondering the same thing. Although it’s relatively easy to get people to sign up for your email list, getting them to actually pay attention to your emails and click on the links you share is often more difficult. It’s called ‘open rates’ or ‘click-through rates’, and without them, your lists of subscribers are essentially just digital names on a list.
Here’s where you step in. You’re a digital marketer with an extensive knowledge of digital marketing channels and the importance of each one in terms of acquiring and retaining customers. You also understand the role of email marketing and know which methods will create the best results for your company’s email marketing efforts.
If they have a website, they also probably have an Instagram account. If they’re using social media in any way, shape or form, you can bet they’ll have a Facebook account. Essentially, you need to make sure you have a presence on each of the major social media platforms and that you’re incorporating social media into your marketing strategies. As a digital marketer, you can help them figure out the right mix of content for their target audience in order to maximize their reach and engagement on social media.
The Importance of SEO
Search engine optimization, or SEO as it’s commonly referred to, is all the rage when it comes to digital marketing. Essentially, SEO is the practice of optimizing your content (such as web pages) to have the best possible chance of being shown on a search engine results page (aka SEO ‘ranking’) when someone performs a search.
To have the best possible chance of being shown on a search results page, you need to have a high ‘search engine ranking’ because that’s what provides the best chance of being shown.
If someone is searching for your product or service, chances are they’re not going to click on the first few results they see on a search engine. Instead, they’re going to click on the second or even third result, which means you want to have a high search engine ranking. That’s why having an SEO-optimized website is so important. So, as a digital marketer, how do I get my clients’ websites to have the best possible search engine ranking?
You can have the prettiest, most stylish website in the world, but without the right SEO you can forget about all that good eye candy. In fact, a lot of the work you do as a digital marketer is likely to be undone by poor SEO. When you work with an SEO consultant, they’ll take care of all the technicalities of having a well-optimized website. What’s important to keep in mind is that having a well-optimized website doesn’t mean you can rest on your laurels: You need to continue to engage with your audience on social media and other digital marketing channels.
The Difference Between Organic and Paid Search
Organic and paid search are often used interchangeably, but they are actually quite different. Organic search is what you get when you type a topic into a search engine like Google. When someone clicks on an organic result, they generally have no idea what brand or product they’re going to get as a result of their search. The advantage of organic search is that it brings up the results ranked by the search engine based on what the user is looking for. For example, if you search for ‘kenneth cairns’ on Google, you’ll get his blog articles and other digital content as a result of his name being ranked high in the search engine.