Have you ever been told that you have a good idea but need an audience to truly understand its potential?
You’re in luck, because arguably one of the biggest secrets to success in business is gathering a list of engaged, interested parties – known as ’email list building’ – who are genuinely passionate about your product or service.
The problem is: building a reputable list is very difficult. You need to consider many different factors, such as whether or not to include unsubscribe links, how to handle spam complaints, and whether or not to engage with potential subscribers on social media.
Here, we’ll explore how to create an awesome email list for your next marketing campaign.
Make Sure That You’re Building A Reliable List
The first step to creating an awesome email list is making sure that you’re building a reliable one. You don’t want to throw away potential subscribers’ email addresses by accident or because your service is temporarily down. Avoid this by taking the time to verify each address on your list before sending out any marketing correspondence.
To do this, you can use a service like MailChimp, which can easily integrate with your existing marketing platforms (like HubSpot and Marketo).
The Importance Of Having An Authentic Voice
When potential subscribers sign up for your list, they usually do so because they’re either genuinely interested in what you have to offer or want to be on a list with other people who are interested in the same thing. They might even get a discount, bonus material, or something else as a result of being on your list. To create an awesome email list, you need to make sure that you have a good relationship with your subscribers through authentic and transparent interactions.
To start, make sure that your emails are genuinely from you. Instead of using auto-generated subject lines or disposable email templates, go the extra mile by using subject lines that are personally constructed and send manually from your own email account. This shows that you’re genuinely engaged in the activity and will make your email much more personal.
When possible, provide subscribers with genuine value – something that will make them feel like their input is truly being heard and respected. For example, if you’re running a business marketing campaign and want to target women consumers who have an interest in your product, but don’t necessarily already use it, you can create a list of likely candidates by looking at the demographics and psychographics of your current email list.
The Importance Of Building A Community
One of the things that make an email list stand out is the engagement that you, the community builder, provide. You can do this by engaging with your audience through social media platforms, such as Twitter and Facebook.
The more you engage with your audience and show that you’re listening to, and acting on, their feedback, the more they’ll subscribe to your list. It’s a two-way street, so be sure to build a relationship with your subscribers by responding to their comments on your social platforms as well.
The Importance Of Having An Unsubscribe Link
This one is pretty self-explanatory, isn’t it? If someone decides that they no longer want to hear from you, they can unsubscribe at any time by clicking a link that you provide or by replying to one of your emails with the unsubscribe option.
Make sure to keep your unsubscribe option on the same page as your sign-up form so that new subscribers don’t get tricked into thinking that they have to stay on the site if they want to receive information from you. Instead, they’ll feel like they were misled and will report you to their email service provider as spam.
If your email list has more than 500 subscribers, you’ll need to follow the guidelines of the CAN-SPAM Act of 2003. You don’t need to comply with the act if you’ve got fewer than 500 subscribers, but you should consider doing so just to be safe.
The Importance Of Having A Good Return Policy
A good return policy is essential if you want your list to be considered legit. Your subscribers have to feel confident that if they unsubscribe, they’ll still be able to use the products or services that you provide. The best way to do this is by having a clear and safe unsubscribe option that users will understand and appreciate.
Make sure to follow up on any unsubscribe requests with a clear notice about what will happen next. It’s also a good idea to include information about how to unsubscribe and/or follow the proper channels (like a contact email) in your correspondence with unsubscribers.
The Importance Of Testing Your List And Measuring The Results Of Your Campaign
Testing is an important part of any marketing or advertising campaign. However, it’s especially critical when it comes to email marketing, as you’ll never know if you’re doing something wrong even after you’ve implemented all of the changes that you’ve tested.
The best way to test your list is through A/B testing. This involves randomly assigning subscribers to receive either standard content or content with an experimental design. You should do this for a short period of time – no more than a month – to give yourself enough data to make valid comparisons.
You can use a tool like MailChimp’s research feature to segment your list into two groups – an A group and a B group – and send out different types of content to each group. After a month of testing, you can determine which content worked best and use that to personalize your future communications with that subscriber. If you decide that you want to continue with the previous content, you can send it to the other group – or you can segment again and use the original content for the A group and the new content for the B group.
Segmentation is an essential part of the list building process. You can use many different criteria, such as the type of email address, previous purchases, or website traffic, to determine which subscribers deserve to be on your list. Once you’ve got your list segmented, you can focus your efforts on creating compelling content that will draw interest from the intended audience.
The Importance Of Having Access To More Than One Email Address
Depending on your marketing strategy and the size of your email list, you might want to consider having more than one email address. If you’ve got a small list with just a few hundred subscribers, you might not need to worry about this too much, but as your list grows, you might want to think about creating a special email account solely for list building. This way, you can use a different email address for each platform – such as your personal email address for email and your blog for social media.
Having a separate email address for list building gives you the flexibility to experiment with different content for different audiences without getting your personal email address in any sort of trouble. Just remember: if you do decide to start using multiple email addresses, make sure to keep track of which one is being used for what purpose so that you don’t send out duplicate emails.
How To Create An Awesome Email List For Network Marketing
Now that you have a clear idea of the many benefits of a well-designed email list, it’s time to get specific and show you how to create an awesome email list for your next network marketing campaign.
If you follow these simple tips, you’re guaranteed to end up with an engaged, interested audience that will help you grow your business for years to come.