One of the most common questions our customers ask is, “How can I send out a newsletter with a photo in it?” And the answer is incredibly easy! All you need is a little bit of Photoshop magic, a dreamin’ editor, and some inspiration from our team. Let’s get into it.
The Basics
The first step is to make sure you have a good-looking newsletter to begin with. The best thing about this step is that you don’t need to have a perfectly designed newsletter in order to incorporate a photo. All you need is good enough to show your creative side. After you have this, you can move on to the next step.
Get Inspired
The very name ‘newsletter’ suggests that we should get inspired by what’s going on in the world. But oftentimes, our regular daily routines make us so absorbed in ourselves that we don’t notice all the wonderful things that are going on around us. One way to get inspired is to look at other publications, whether they are printed newspapers or magazines, or even social media platforms like Instagram or Twitter. What you need to do is search for Stories, hashtags, or keywords that will help you discover content that is relevant to what you’re trying to achieve with your newsletter. For example, if you are trying to create a fun and lively newsletter, you might search for ‘#livenewsship’, ‘#funny’, or even ‘#igers’. Searching for Stories, hashtags, or keywords will pull up content that is relevant to your search, and you can select a few to get inspired by.
Choose A Photo
The next step is to choose a photo that you want to use for your mailing. You don’t need to have an ideal photo in mind, but you should pick one that is appropriate for what you are trying to achieve. If you are looking for something unique and creative, explore our photo galleries where you can find incredible images that can be used for many different purposes. Alternatively, you can use your own photo editor to select the best possible image for your purpose. When it comes to choosing an appropriate photo, it’s always better to go for the original.
Bring It All Together
Once you have your photo and your newsletter ready, it’s time to bring it all together. To create a fun, lively, and creative newsletter, you will need to follow a basic sequence. First, you will want to add some fun facts about yourself or the company you work for. Second, you will want to add something unique about your product or service. Third, you will need to add a photo of yourself or an employee using the product. This third step is important because photos are the most effective way of drawing attention to a mailing. When someone opens your email and eventually clicks on your photo, they will want to know more about you, your product, or service. The more your email can tell them about yourself or your product, the more likely they will be to read it. Addressing your audience with a face is the best way of drawing them into your message. Last but not least, you will want to include your call-to-action buttons in the corner of your email.
The key takeaway from this step is to add something that is of interest to your audience. A fun fact about yourself or your company, a relevant and unique comparison, or a simple ‘click here’ to learn more. You will want to add value to your message while also keeping the email short and sweet. You don’t want to overwhelm your audience with a lot of information, especially when you are trying to get them to take some action.
Design The Email
Once you have your image and your text (facts, information, unique comparison, or CTA), it’s time to move into the more technical task of designing the email. This step is very similar to the previous step, but instead of just picking out an image, you will want to design the entire email. It is a good idea to explore our ready-made email templates where you can find various styles and colors that will make your job much easier. Alternatively, you can use a plain-white background with a simple text header and footer. Designing the email does not mean that you have to have lots of expertise in html or wordpress, but it does mean that you should be proficient in using a simple editor like Microsoft Word or Google Docs.
Add Some Art
Even though your ultimate goal is to create a functional, attractive, and unique newsletter, you can still include a little bit of art in the design. When adding art to a design, you always want to use something that is going to make it stand out. One way of adding some art is by using a different colored background. It is a good idea to select a bright, happy color that will make your newsletter pop. If you want a monochromatic look, you can also use a plain white background. The choice is yours!
Add Some Personality
Adding some personality to your newsletter is always a great way of making it more engaging. You can select an animal photo, a fun fact about yourself, or your company, a quote, or a graphic that will help create more interest. The possibilities are endless! When it comes to adding personality, it’s always a good idea to select an image that is going to make your audience smile or laugh. If you want to add a fun fact about yourself or your company, it is best to do so early in the campaign. Oftentimes, people will think that what they are reading is some form of advertising, and they will tune out eventually. So, if you want to add a fun fact about yourself or your company, do it early on in the process so that it will make a bigger impact in the long run. Alternatively, you can include a photo of yourself or someone on your staff using the product, or highlight an important part of your business. Adding a quote from someone influential in your industry is also a great way to bring personality to your letter. The key takeaway from this step is to add something that will make your audience engage with your message and bring it to life. Designing a functional, attractive, and unique newsletter is a challenging task, and we hope we were able to help.