Have you ever opened a marketing email and found it difficult to read because of poor formatting and sloppy design?
If so, you’re in luck because you’ve come to the right place! In this article, we’ll cover everything you need to know about creating a professional-looking marketing email that will make your reader feel inspired to take action and buy your product/service.
Focus On Relevancy
When crafting a solid marketing email, you must keep in mind that your audience could be actively searching for information on your product or service at any given moment. Therefore, your email needs to be relevant and interesting enough for your target audience to engage with it, but not so much that it becomes annoying.
To achieve this, you must hone in on what is relevant to your product and services and create content that is valuable to them. Ideally, your content should provide useful information that will encourage them to take action.
For example, if your product is a meal delivery service and your target audience consists of busy professionals, you might want to explore creating content that is valuable to them. Maybe you can partner with a local restaurant to provide an in-depth review of their menu items or offer tips on how to cook simple but delicious meals at home. These are all relevant topics and you can bet your buyer personas (fictional characters representing your ideal customers) will love them!
Create Timeless Content
If you’re able to pull off creating content that is both timely and relevant, your marketing email will be that little bit more interesting and probably more successful.
To put it simply, creating content that is valuable and interesting is easier said than done. Believe it or not, but the secret is rarely ever in the content itself. As much as you want to impress your readers with your knowledge, you will inevitably fail if you don’t connect with them on a basic human level first.
To succeed as a content creator, you need to develop the skill of putting yourself in your audience’s shoes and understanding what they want. To achieve this, you can ask yourself questions such as:
- How would I feel if I were in their place and reading this content?
- What do I want from this content?
- How can I make this content more valuable?
- What’s the one thing I need to know about this topic?
- Is there something I need to know but haven’t yet asked?
Style And Artistry
Even if you’re a professional in the field of marketing and you have a well-written, interesting piece of content to promote, your email will still look like something out of college if you haven’t applied any visual style to it. This is where a little bit of artistry comes in.
To really make your content pop, you need to apply a little bit of style to it. With a little bit of planning and research, you can identify the ideal font, color, and style for your content. Once you’ve got that sorted, it’s a simple matter of applying it to your writing and images.
For example, if you’ve chosen HelveticaNeue as your typeface and you want to use white color for your text, applying that style to your content will give it that extra je ne sais quoi that will make it memorable.
The Psychology Of Emails
As a marketer, you will inevitably be sent emails about products and services you’re not personally interested in. However, you can still apply a little bit of psychology to these emails if you want to use them effectively.
If you don’t want to appear sleazy, you need to put yourself in your audience’s shoes for a minute. What do you think they want? What would you want if you were them? These are all valid questions you can ask yourself to find the answers you need.
Firstly, you will want the email to look as elegant as possible. To achieve this, you will need to make sure your email client looks as fancy as new. Do you have a special offer or some exciting news to share? Use formal language and plenty of white space to make your marketing email look as professional as possible.
Format Your Email Correctly
Do you ever read an email and find it difficult to focus on what the sender is trying to say because of all the formatting errors? You’re not alone. In fact, over 80% of people have problems reading emails because of the horrible formatting and lack of uniformity.
To really hit the mark, you need to format your email correctly in Microsoft Word. If you use a different word processor, your email may look different, even though you’ve used the same template. This can be problematic if you’re trying to convince people to take action because of the look and feel of your email.
To avoid this, you need to follow a few steps. Firstly, read your email in Microsoft Word. This will ensure you’ve got everything correct. Secondly, send it to a friend or family member to ensure it looks perfect. Thirdly, if possible, read it again in Microsoft Word just to be sure.
Email Marketing Is All About Numbers
As much as you want to focus on style and artistry, nothing will matter if you haven’t got the numbers to back it up. To become a successful marketer, you need to learn how to get people to take action.
To do this, you need to become an expert at email marketing. This means getting the right people to your inbox, creating content that is valuable to them, and measuring the results of your efforts. Do you have a special offer? Create an email with a link to your special deal and follow up with a few days of further emails to ensure you stay top of mind.
Personal Touch Is Key
Even if you’re a pro at marketing and you’ve got the perfect formula to make your emails pop, your efforts will be in vain if you don’t put some extra effort into personalizing the email.
To make your emails more effective, you need to find a way to connect with your audience on a personal level. To achieve this, you need to find a way to make the email more like a conversation. Do you have a funny story about how you feel about your product? Use it to your advantage. Everyone loves a good laugh and it will make your email more engaging.
For example, if you sell shoes and you want to hit upon the topic of feet, you could say:
“Hey there, giraffe! Wanna give your feet some love and treat them to some new shoes? Here’s an ideal pair for you! Not only will they look amazing, but they’ll hug your feet while providing the necessary stability and support you need for those tall walks you take all day long. Did you know that giraffes are among the tallest mammals? And that their feet are composed of three nails that grow into the skin? Talk about tough shoes! Not only are they designed for gazelles and other small mammals, but they also have to withstand the wind as they navigate the tall grasses of the savannah. Did you know that giraffes have been known to eat up to seventy pounds of food per day? That’s a lot of pasta and pizza! But perhaps the most interesting fact about giraffes is that their tongues are forty percent longer than the average human tongue, which gives them the ability to better taste and smell things. Just like you. Who likes smelling the flowers before they’re even picked? You shouldn’t! That’s what bees are for. So next time you’re in the countryside, be sure to look out for the fuzzy little creatures and wave at them as you walk by. Maybe give them a smile and a nibble to say hello! Wouldn’t it be great to have a pet bee? You can teach them to fetch your coffee too if you want, what a wonderful pet that would be. Some cats even enjoy the taste of bee vomit, so it’s not a dissimilar habit for humans and felines. Now that you’re equipped with some interesting trivia about giraffes, it’s time to style and mail your editorial!”
The Art Of War
Even if you’ve followed every step mentioned here and your email looks perfect, you’re not going to get very far if you don’t know how to sell your product. To truly understand marketing, you need to know about The Art Of War.