Email marketing is a useful tool in any marketer’s toolbox. The ability to send a mass email to a large audience gives you the potential to reach customers where they’re most likely to be engaged with your product or service. When it comes to email marketing, there are a variety of services and tools on the market to choose from, making the decision more complicated for marketers who want to get the most from their marketing budget. In this article, we’ll discuss the various factors to consider when choosing a non-permission based email marketing service to implement and promote your business.
Features Are Crucial
No matter what type of business you’re in, you’ll most likely be interacting with customers via email at some point. Having a reliable and trustworthy tool to handle your customer’s inquiries, orders, and general relationship with your business is important; therefore, you want to find a service that offers the best in class features for your needs.
For instance, if you’re using MailChimp, the service offers a free version that allows you to send up to 2000 emails per month completely free. If you’re looking for a more robust solution, then you might want to consider paying a little more for a premium version that offers enhanced security, advanced stats, and integration with various marketing tools and platforms.
Payment Is Important
Although you’ll be able to get your hands on a free trial version of the service you’re considering using, you should still think about the stability and security of your payment information when making the decision. While most email marketing services are reputable and safe companies to do business with, it’s still best to be cautious about giving your payment information to a company you’ve never given any before. Never give your bank details or credit card information to any company you’re not completely sure of.
If you’re planning on rapidly increasing your email marketing efforts then you’ll want to find a service that offers flexibility in terms of scalability. That is, the ability to easily increase your marketing efforts without worrying about hitting limits imposed by the service. For example, if you’re signed up with Bluehost, the web host of this site, you’ll be able to gain access to a special section of their servers where you can install and run websites/blogs. Using this space will give you the ability to send as many emails as you want to your audience with the peace of mind that your server will be able to handle the load.
Research The Company
As mentioned, there are numerous options to choose from when it comes to email marketing services, making the decision more complicated for marketers in need of an answer. However, by taking the time to do some research, you can be confident that you’re making the right choice for your business.
The easiest and most convenient way to find out more information about any company is to simply enter their name in the internet search bar of your browser.
As you might imagine, there are many companies that offer email marketing services and various levels of quality, so finding the perfect solution for your needs can be a daunting task. In order to help you make the right choice for your business, we’ve compiled a list of everything to consider before signing up with a specific email marketing company.
Personalized, Individualized, And Tailored Email Content
In addition to the features and services discussed above, you’ll want to find a service that provides you with individualized, personal, and tailor-made email content. That is, content that is specific and relevant to the person receiving it. For example, if you’re sending an email to a Patagonia hat wearer, your email content should reflect their interests, hobbies, and/or past experiences with your product or service. When choosing a marketing platform, you’ll want to make sure that the content you’re provided is of high quality and that it reflects what your customers want and need.
Opt-in And Delighted Customers
An important component of any brand’s success is the ability to retain and increase their customer base. One useful way to do this is by implementing email marketing into your strategy. For example, if you’re using MailChimp, make sure that your customers are always kept abreast of new products and offers by periodically sending them emails about your business. This way, they’ll be continually excited about doing business with you and may even forget about other competitors.
When implementing email marketing into your strategy, you’ll want to make sure that you have enough open-optin emails to reach your audience. This means you’ll want to choose a service that allows you to sign up for free and then offers discounts to existing customers who sign up for another plan. Additionally, make sure you’re always keeping your audience engaged by sending them valuable and exclusive content that is tailored specifically to them. This will make them feel like they’re receiving special treatment and be delighted to do business with you.
Mobile And Web App Ready
If you’re looking for a service that is compatible with both mobile and desktop users, then you’ll want to make sure that their web app is user-friendly and easily accessible. This way, you can take advantage of both web users and mobile users when marketing your business via email.
For example, if you’re using MailChimp, the web app is a breeze to use and allows you to quickly click and send emails from your phone. If you’re on a desktop, then simply copying and pasting your email content into the tool is enough to get the job done.
Business-to-Business (B2B) Or Consumer-To-Business (C2B)
Depending on your needs and wants, you may want to consider whether you want your email marketing to target consumers or business customers. If you’re looking for a more consumer-focused approach, then you might want to consider a service that is C2B-capable.
This simply means that the platform allows you to send email messages to other businesses rather than to individual consumers. The ability to send emails to companies instead of individual people makes email marketing a great choice for online marketers who want to directly reach decision makers.
Marketing Automation And Email Campaigns
Marketing automation and email campaigns can be useful tools in your marketing toolbox. The ability to set up automated email campaigns that send out messages based on specific triggers is extremely convenient if you have a large audience to send the emails to. For example, if you’re a clothing brand and you know that your customers like to shop online, then you can set up automated email campaigns that promote specific items or discounts based on what they searched for or purchased before.
Marketing automations and email campaigns aren’t limited to one-off messages, either. If you have a sizable audience, you can set up automated emails that send out newsletters with top of the funnel content or discounts that are relevant to what they’re searching for or buying. Additionally, you can track the success of individual campaigns and determine which ones are working and which ones need adjusting or tweaking.
Choosing a marketing tool that is suitable for your business can be a daunting task, especially if you’re looking for a one-stop-shop. However, if you take the time to do some research and find a company that is A+ rated and offers the features necessary for your business, you can rest assured that you’re making the right choice for your needs.