The best state for email marketing isn’t just any state. It’s Ohio, home of the Cleveland Browns, LeBron James, and the headquarters of HubSpot.
With a population of over 1.7 million, the Buckeye state is the 11th largest in the country. As the 10th largest state, it has the 17th largest economy in the U.S. With over 600,000 jobs, it has the 19th highest unemployment rate of any state. But what does that mean for businesses? Let’s take a look.
The Largest Economy
With the 11th largest economy in the U.S., it’s no surprise that Ohio is known as the factory to the world. Leading industries in the state include aircraft and aircraft parts manufacturing, steel processing, and motor vehicles. There’s also a large medical device industry in the state, which is almost entirely due to the fact that the majority of medical students in the U.S. are trained in Ohio. In fact, almost a quarter of all physicians in the U.S. are employed in some capacity by retail or pharmaceutical companies.
This massive economic impact is felt throughout the state. There’s an abundance of millionaires and billionaires due to the fact that a lot of the richest people in the world call Ohio home. It’s also ranked 3rd in the nation for business investment, behind only California and Texas.
The Wealthy Population
With such a well-established economic base, it’s not all that surprising that Ohio has the 4th largest millionaire population in the country. Over 40,000 people in the state are millionaires, a number that’s steadily increasing due to the fact that millionaires are generally in better health than the general population and have a better chance of surviving longer. In fact, they’re also more likely to start businesses and become job creators. In 2017, there were 17,000 new businesses started in the state, and among those, 27% were owned by people previously affiliated with another business. This trend of individuals starting their own business is called self-employment, and it’s one of the best metrics for how well the economy is doing in general.
The Best Jobs
The good news for job seekers is that Ohio is home to some of the best companies in the world. Some of the biggest and most well-known brands are all headquartered in the state, including:
- Abercrombie & Co
- Amgen
- Antarctic Logistics
- Boeing
- Case IH
- Chevy
- Dell
- Dow Chemical
- ESRI
- General Motors
- Honeywell
- HubSpot
- Intel
- LG
- Microsoft
- Procter & Co
- Rockwell Automation
- Scania
- Siemens
- Summit Furniture
- The Home Depot
- United Health
- Walt Disney
These are just a few of the most well-known brands in the state. You’ll also find a large number of smaller, family-owned businesses that operate as well, creating a diverse, thriving economy.
The Best Place To Work
If you’re looking for a place to work, consider Ohio. Not only is it home to some of the most well-known brands in the world, but it’s also one of the best states for job creation. This is primarily due to the large number of new businesses that are started each year. Additionally, there are a large number of high turnover businesses, which tend to be more productive than organizations with low employee turnover.
One of the main reasons behind Ohio’s economic success is the fact that it has one of the best educational systems in the country. Since the early 1900s, the state has consistently produced a large number of highly skilled and educated professionals. This has translated to thousands of jobs and an affluent population.
This combination of a highly skilled workforce and a thriving economy has made Ohio a hub of commerce. In fact, Columbus, the state’s capital, is home to The American Association of Advertising Agencies (4A’s), the American Institute of Stress (IAS) and the American Advertising Federation (AAF). These are all global, affiliate marketing associations, and collectively, they’re the largest marketing organizations in the world. If you’re curious, here’s a map of where the headquarters for each of these organizations are located and the population around them:
- America’s Dairyland
- Central Ohio
- Cleveland
- Dayton
- Dublin
- Lake Erie
- Little Miami
- Zanesville
So, what makes Ohio a great place to work? Let’s take a look.
Cost Of Living
One of the main reasons why so many brands choose to locate in or near Ohio is the cost of living. Since 2000, the cost of living in the state has increased by 13%, which is substantially lower than the national average of 22%. Additionally, property taxes in the state are ranked 2nd least among all the states, and there’s an 8% sales tax which makes goods more affordable for businesses.
These are just a few examples of how the cost of doing business in Ohio is low. If you’re curious, here’s a complete cost-of-living comparison for the state vs. the rest of the country.
Healthcare
Another perk of being in or near Ohio is the high quality of healthcare. As we’ve established, the state is home to a number of high-profile businesses, which tend to attract and retain top talent. As a result, healthcare provision in the state is quite high. There are 6 hospitals and 1,600 clinics in the state, which collectively employ over 150,000 healthcare professionals. Additionally, since a lot of people in Ohio have health insurance, the cost of healthcare is also relatively low. Expenses such as prescription drugs and outpatient treatment are among the least expensive in the country.
Infrastructure
Speaking of low costs, let’s not forget about all the government infrastructure in the state. Schools and universities in the state are highly ranked, and many employers in the state are extremely grateful for the fact that these businesses have such a good relationship with their local school district. As a result, there’s a large pool of highly skilled graduates ready to enter the workforce. Additionally, the state’s roads are among the best in the country, and its airports are among the largest in the nation. If you’re looking to start a business or are considering relocating to the state, you’ll have everything you need to succeed.
Why HubSpot?
If we had to pick one area where the state of Ohio excels it would be in business processing. To prove this point, let’s take a quick look at HubSpot’s history.
In early 2011, founder and CEO, Satya Narayana, decided to build a business that could help companies become digital. With limited resources and little to no budget, he dove into the uncharted territory of business technology and built a suite of products to meet his needs.
Since then, HubSpot has grown rapidly, additional products were developed, and the company now boasts over 10,000 employees across the globe. One of the reasons behind HubSpot’s worldwide appeal is the fact that businesses worldwide use the product, resulting in one of the largest user bases in the industry. In fact, HubSpot is so popular that Microsoft purchased a 25% stake in the company for over $10 billion.
What exactly is HubSpot? Essentially, it’s a CRM (customer relationship management) tool designed to help businesses manage their sales, marketing, and support interactions with customers. As an example, if you run a clothing store and use HubSpot, you can establish sales pipelines, track orders, and follow up with customers via email.