Inbox zero is the holy grail of email marketing. The idea is to process every email you receive into a single comprehensive email, without having any unnecessary emails in your sent mail folder.
If you’re looking for a way to get more emails into your inbox, then you’ve come to the right place. In this article, we’ll teach you the tricks to getting your emails past the spam filter and into your inbox, including the indispensable practice of email testing.
Use the Subscription Method to Your Advantage
The biggest roadblock to achieving inbox zero is subscriptions. Everybody wants to sign up for the latest offers and news letters, so it’s virtually impossible to create a flow that only includes one offer or piece of content at a time.
While it’s important to keep your audience engaged, you don’t want to sacrifice your email list for that engagement. You can implement several strategies to get around this issue.
The first and most obvious strategy is to use “unsubscribe” links at the bottom of each email. When a subscriber decides to unsubscribe, you can be sure that you won’t hear from them again. You don’t want to lose people like this, because you’ll never get the opportunity to send them emails in the future. This is why it’s best to use “unsubscribe” links, as opposed to asking customers to click on a button or sending them an email to opt-out.
The second and alternative strategy is to use a service like MailChimp, where you can create complex automations that will make sure that your subscribers never miss a message from you.
If you take the time to carefully consider every aspect of your email marketing, you’ll find a way to ensure that every message gets delivered to the right person, at the right time.
Don’t Forget About The Spam Filters
One of the biggest roadblocks to getting your emails into the inbox is spam filters. These tools are an integral part of any email marketing strategy, and it’s imperative that you learn how to work with them. It would be best to get in touch with the email administrator of the site that you send your emails from, to have them “un-blacklist” your email address.
You can also use a service like DKIM to ensure that your emails are coming from a trusted source. DKIM stands for “Domain Key” Identification, and it’s a method of digitally signing your emails, in order to prove that you are who you say you are. You can find out more about DKIM, and how it works, at https://drupal.org/node/1419461; and finally, don’t use bulk emailing. This is where you’ll find the trash bin. While it’s tempting to send out mass emails to a large list of subscribers, you’ll find that it never works in favor of your company.
You should carefully consider the format of your emails as well. Varying the style can help prevent spam filters from flagging your emails as malicious. For example, using a larger font for the subject line can actually make it visually stand out, as opposed to using a smaller font. Experiment with the various elements to find what works best for you.
Inbox zero is definitely doable. The key is to take the time to plan out a strategy that allows you to get the most out of your email marketing.