How to Make Your Email Marketing Open Rates Matter

Have you ever clicked on a link in an email and had no idea what website you were redirected to?

Have you ever wanted to share a product and clicked on a link thinking it would take you to a landing page with more information?

Have you ever wanted to subscribe to a newsletter and got to the end of the email and realized that you’re not actually signed up for that newsletter?

If you’ve answered yes to any of these questions, then you need to pay attention to your open rates. Your open rate is the percentage of people who watched the video to the point where they could have clicked and converted (i.e., gone to a website, bought a product, or signed up for a service). In other words, your open rate is the percentage of people who wanted to engage with your message…but for the wrong reasons. To improve your open rates, you need to make sure that your efforts are paying off in spades.

1. Build rapport

The first step to increasing your open rates is building rapport. Since people don’t know you yet, they aren’t necessarily going to trust you. To counter this, you need to establish credibility by demonstrating that you’re a trustworthy person. One of the simplest ways to do this is by simply being available for the person reading your email.

For example, if you’ve sent an email to a potential customer, and they’ve contacted you to ask a question, you can reply with something like this:

“Thanks for getting in touch! I’m really sorry I couldn’t get back to you sooner, but I’ve been very busy these past few weeks. Can I give you a call tomorrow afternoon to get your question answered? I’m available all day tomorrow and Friday afternoon, so you’ve got plenty of chances to get in touch. I look forward to talking to you then!”

While this might not seem like a sophisticated sentence, it demonstrates that you’ve thought about the situation and are taking steps to be as helpful as possible. By establishing a connection with the reader in this way, you’re demonstrating trustworthiness and creating the possibility for a longer, more involved business relationship. To take it a step further, you can add a simple, but effective, smiley face on the same line as the apology. This will make you look even more approachable and human.

2. Keep it short and sweet

You’ve got only so much space in an email, which means that you need to keep things brief and sweet. People are busy, so you need to make your point quickly and get to the point.

You also need to keep things sweet, so as not to upset your audience. For example, if you sell food products and your email gets forward to a person with food allergies, you don’t want to anger them by sending them an email that’s filled with expletives. Instead, you can write something like this:

“Hi there! I’m wondering if you’d care to try some of our new pancake mix. It’s the best we’ve ever made, and the entire family likes it. I thought you might especially, since you seem to have a fondness for sweets. Here’s a link to our website, where you can find out more about our product line. Thanks for getting in touch! I hope you’re doing great and that this email finds you healthy and happy.”

There, much easier to read and digest. By keeping things short, you give the reader the benefit of the doubt and make them more receptive to your message. You also keep things sweet, because when you go overboard with your profanity, you risk coming off as overly aggressive.

3. Build credibility with examples

Even though people don’t know you yet, they still need to know that you’re a trusted source. One of the simplest ways to establish credibility is with relevant examples. People are much more likely to believe you if you can provide them with evidence that your claims are true. To build credibility quickly, you can write something like this:

“I’m sure you’ve heard that eating healthy is one of the best ways to stay strong and fight off sickness. We all know that eating well-balanced meals is critical for human health. However, did you know that there are certain foods that can boost your health in ways that nothing else can? We’d love to share our favorite vegan foods with you. Here’s a short list of some of the most beneficial foods on the planet.”

Within the list, you can include the health advantages of each food item. To make it more convincing, you can include information about how each food item influences the human body. For example, lemons are great for fighting infections and disease because they contain compounds that act as antioxidants. Antioxidants in food play a great role in protecting human cells from damage caused by free radicals. Free radicals are unstable molecules that can lead to cell damage and even potential cancer. So, in summary, eating foods with high antioxidant content can boost your body’s health in a number of ways. Lemons are a great source of antioxidants, so you can see why we put them on this list.

4. Create a sense of urgency

When you’ve got a lot of content to get across in a short amount of time, the best way to make it stick is using urgency wordpress. Urgency wordpress is a collection of short verbs that help give the impression of urgency. Using these short and sweet verbs can help convince the reader to act right away. To give an example, you can write:

“Hi there! I’m sure you’ve heard that eating healthy is one of the best ways to stay strong and fight off sickness. We all know that eating well-balanced meals is critical for human health. However, did you know that there are certain foods that can boost your health in ways that nothing else can? We’d love to share our favorite vegan foods with you. Here’s a short list of some of the most beneficial foods on the planet.”

Within the list, you can include the urgency word for each food item. To make it more convincing, you can include information about how each food item influences the human body. For example, lemons are great for fighting infections and disease because they contain compounds that act as antioxidants. Antioxidants in food play a great role in protecting human cells from damage caused by free radicals. Free radicals are unstable molecules that can lead to cell damage and even potential cancer. So, in summary, eating foods with high antioxidant content can boost your body’s health in a number of ways. Lemmons are a great source of antioxidants, so you can see why we put them on this list.

5. Use keywords

Finally, you need to make sure that when people search for your product or service, they find your email. To do this, you need to incorporate keywords into your content. If you’re struggling to come up with keywords, use Google Keyword Planner. It’s a free tool that can help you find the right keywords for your content while staying within your budget. To give you an example, say you’re running an email marketing campaign for a vegan food product. You can use the keywords:

  • vegan food
  • plant-based diet
  • nutritional value
  • animal welfare
  • free radicals
  • antioxidants
  • healthy diet food
  • food safety
  • organic foods

As you can see, this is a great list of potential keywords you can incorporate into your content to increase your open rates. You can also use this list to see the most common searches that your target audience is performing. This will help you find out what they’re searching for and, more importantly, what they aren’t searching for.

6. Measure the results

It’s important to have a way to measure the results of your email marketing campaign. Just because you sent out an email doesn’t mean that everyone who got it has opened it and interacted with your content. To find out how effective your email campaign was, you can look at a number of different variables. For example, did the email get opened and if so, how many times? Did the email get starred (or marked, clicked, or commented on) as part of a marketing analysis? Did the email get forwarded to another person?

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