Email marketing is a great way to stay in touch with salon clients, and it doesn’t necessarily require a huge budget to start. With a little creativity and research, you can put together a solid email marketing plan that will help you achieve your goals without too much effort.
Set a Budget And Stick to It
Budgets are important, and you should always stick to them. However, there is a difference between having a budget and sticking to it. You can easily set a budget and work your way around it — but if you want to grow your email list, you should invest in a few key strategies to do so. These strategies include:
- Offering a cash back guarantee on hair products
- Offering a free haircut with every purchase
- Offering a loyalty program where clients can accumulate points and gain access to special offers
- Offering a discount for graduates
- And the list goes on
Whatever your budget, there is an email marketing strategy that will help you achieve your goals. You just need to find it.
Understand The Importance Of Building Trust
Giving your email address to marketers or salespeople doesn’t necessarily mean that you’ll get bombarded with spam or annoying offers. The key is to develop a personal connection with your subscribers — something that will make them feel that you truly “get” them and that you’re someone they can trust. Your subscribers will then be more likely to engage with your offers and continue to engage with you (and your business) in the future.
How can you build trust with your clients? Start by creating a satisfying experience for them when they visit your salon. Offer them top-notch services, create fun atmospheres for them to come back to, and offer them helpful and friendly staff. They will then feel that your brand is someone they can rely on, and that will make them much more receptive to your marketing efforts.
You can also utilize various online platforms to gain trust with your customers. For example, you can start by establishing yourself as a quality-based business on social media — something that will showcase your expertise and the valuable service you offer. If your customers have any doubts about your business, they will likely search for your name and expertise to see what others have said about you. If you’re able to secure at least three reviews, they will likely see that you’re a trustworthy entity and will be more inclined to listen to your offers.
Determine The Best Email Marketing Platform For You
With so many email marketing platforms out there, it can be difficult to determine which one is the best suited to your needs. The size and complexity of your mailing lists will dictate which platform is the best choice for you. If you have a large, targeted audience, you may want to consider opting for a hosted solution such as MailChimp or HubSpot.
For those interested in creating their own emails and using popular email marketing software, the freemium model is something to consider. With a freemium model, you can use the email marketing platform for free but can opt-in to receive premium offers and promotions from brands. This way, you can get the benefits of email marketing without having to pay for a premium account.
What does this mean for you as a business? Free email marketing allows you to test out various messages and track results — without the financial burden of a paid marketing plan. If you can find success with email marketing alone (i.e., without trying to push leads over to a paid platform), it’s likely that you’ll be able to use that same platform to eventually monetize your efforts.
Choose An Email List That Suits Your Needs
One of the first things you’ll need to do is decide on the type of audience you’ll be targeting with your email campaigns. This decision should be based on your previous marketing efforts and the size of your current customer base. If you don’t have any previous marketing efforts to refer to, then it’s time to look at your customer base. The better your understanding of who your customers are, the easier it will be for you to tailor your email marketing strategy to fit their needs. Your customers’ demographics, behaviors, and psychographics will help you determine the type of content you should be creating — and the size of your audience will dictate the exact wording you should be using.
Determine Your Goals And Aims
Setting the right goals and aims for your email marketing strategy is essential. This will help you determine what results you’re aiming for and how you’ll measure your success. You should start by brainstorming a list of goals and aims you’d like to hit with your email campaigns. Brainstorm as many goals and aims as you can think of — and don’t be afraid to be creative.
After you’ve created a list of goals and aims, it’s time to work on refining them. Once you’ve got a list of solid goals and aims, it’s time to create an action plan. This plan should detail the exact steps you’ll take to achieve your goals — and it should be something you can actually follow through on. Your action plan should also include a section on monitoring and measuring your progress.
Having a clear idea of how you’ll measure your success is half the battle won. Being able to track the results of your efforts is essential for any business, but it’s even more important for those who are just getting started. Once you’ve got the measurement part figured out, it’s time to move onto the next step.
Choose The Right Signature
Your signature is the little text at the end of your emails. One of the first things buyers and customers will see is your signature, so it’s important to choose something that’ll make a lasting impression. Your signature should be simple and effective — something that is easy for your subscribers to remember and that’ll help your business stand out from the crowd. Your signature should also reflect your brand, and it should be utilized properly on all your marketing materials (i.e., emails, websites, social media posts, etc.).
There are dozens of great signature examples you can use — and the better your brand is, the better your signature will reflect it. If you use your name, it’ll be easy for subscribers to find you on social media — and if you use something unique and catchy, you’ll be able to stand out among your competitors.
Understand The Different Kinds Of Emails
Now that you’ve got your goals and aims in mind and have started building your email list, it’s time to determine what kind of content you’ll be sending out. There are four main types of emails you’ll want to consider sending:
- Product or service announcements
- Updates (i.e., season’s greetings, New Years, or birthdays)
- And the list goes on
Each one of these emails has its own unique purpose — and it’s essential you choose the right one for the job. For example, if you’re announcing a new product or service, you may want to consider using an email newsletter as your main method of communication.
Decide What To Call Your Emails
For those who are just getting started, it’s important to decide on a suitable name for your email campaign. If you can find a word or phrase that is both catchy and memorable, you’ll be able to keep your audience in the dark about your campaign for a while — at least until you can build enough trust with them.
If you’ve been using the same name for all your previous marketing efforts, it may be hard to find a catchy and memorable name for your new email campaign. In this case, choosing a new name for your campaign would be a great idea. The better your content is, the better your results will be — regardless of whether you use email marketing, social media, or a combination of the two. In the end, the only thing that matters is that you continue to build a relationship with your customers.
Choose The Right Place To Email Signatures
Where you email sign your name is something that’ll make a difference in how your email is perceived. If you use a service like MailChimp or Constant Contact, they’ll give you different places to email sign. It’s up to you which one you choose. The most important thing is that you choose a location that fits your brand and is memorable.