3 Easy Ways to Generate Leads Without Spending a Dime

In a world full of apps and websites, cold-calling simply won’t get you very far anymore. The digital marketer’s job is no longer just about getting leads; it’s about getting the RIGHT leads.

What are the tricks to finding the RIGHT people to talk to? How can marketers filter out the occasional buyers from the possible leads?

It begins with a mixture of logic and psychology, but it mostly comes down to one thing: you need to understand what makes a person click.

Here’s the thing: everyone’s different. Not all leads are created equal, and it’s up to the savvy marketer to figure out how to identify and qualify them.

Here’s the good news: you don’t need to rely on guesses or estimates when you can easily and quickly find out how leads perform once they’ve been contacted. You can use lead scoring to determine the strength of your leads and how effective your marketing strategies are.

1. Run A/B Tests

Do you know what makes your product or service stand out from the rest?

You might have a basic concept of A/B testing, where you compare two different versions of the same piece of content or two different offer displays and learn which one performs better. But what happens when you want to do A/B testing on something more complicated?

For example, take the case of an e-commerce store that offers a variety of items, such as clothing and accessories for men and women. If you want to compare the effect that different products (size, color, etc.) have on a sale, then you need to set up A/B tests for each combination. But that’s a whole lot of work, and it’s a task that can easily be automated using a tool like SurveyMonkey.

2. Use Split Testing

Do you ever wonder why some ads seem to resonate more with people than others?

You might have an idea of some of the factors that make for a successful ad, such as the strength of the copy or the image, but it usually comes down to one thing: placement.

The ad might have great imagery and compelling copy, but if it appears too far down the page, the user will likely click away before they even have a chance to read the copy. In that case, the ad would have been a complete failure.

What if, instead of simply trying to get the user to hit the submit button on your form, you want to learn from each interaction? That’s what segmentation and dynamic placing are for.

You can use tools like Google Analytics to track the paths users take as they browse your site, identifying key conversion points along the way. Then, instead of just plopping down an ad anywhere on a given page, you can move it to one of the slots closer to the top of the page where it has a better chance of prompting a conversion.

3. Measure The ROI Of Email Marketing

Did you know that inbound marketing experts cite email marketing as one of the most cost-effective ways of attracting and engaging customers?

What is email marketing, you ask? Good question. Simply put, email marketing is the act of sending email messages to a grand list of potential customers with the hope that some of them will take action (i.e., buy something).

Now, you might be thinking that you’ve already got a list of email addresses of people who’ve inquired about your products or services in the past. But have you ever tried getting people to actually buy something from you using email marketing? It can be tricky, especially if you’ve not done it before.

That’s why you need to put in the time to test different marketing methods and learn which one produces the best results. Fortunately, there are tools available to make this task easier. You can use software designed to track the effectiveness of your email marketing campaigns. You can then take this data and use it to optimize future campaigns.

The above three tips should get you well on your way to a more targeted, effective lead generation strategy. Remember: it’s always better to find a way to generate leads that doesn’t require you to spend a penny.

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