Digital marketing emails are a powerful and cost-effective way to promote offers and build relationships with your customers. If you’re considering launching a paid digital marketing email campaign, you’re in the right place. Here’s an easy step-by-step guide to get you started.
Step 1: Select Your Email Service Provider
Before you can get started with your digital marketing emails, you’ll need to select an email service provider. An email service provider is a company that provides web-based services for sending, receiving, and managing digital marketing emails. These services include everything from list management to email broadcast and tracking. Popular email service providers include Constant Contact, MailChimp, and AWeber.
Step 2: Develop Your Opt-in Offer
Your opt-in offer is the incentive that potential customers will receive in exchange for signing up to receive emails from you. It’s important to create an offer that’s both attractive and relevant to your target audience. Consider offering an exclusive discount, a free report, or a valuable piece of content or resource. If you want to learn more about creating an effective opt-in offer, check out our guide to creating effective opt-in offers.
Step 3: Create a Sign-up Form
When a customer visits your website, the first step to getting them to sign up for your emails is to create a sign-up form. This is the form that your visitors will fill out to join your email list. Your sign-up form should include a brief description of the opt-in offer, as well as a few boxes for the customer’s name and email address. Make sure to include a checkbox to ensure that customers agree to receive emails from you.
Step 4: Send Your Welcome Email
Once a customer has signed up for your emails, it’s important to send a welcome email. This email should thank the customer for signing up and provide them with a link to the opt-in offer. Your welcome email should also include a brief description of the emails they can expect to receive from you and a link to your newsletter archive. This is a great time to encourage customers to follow you on social media.
Step 5: Create Your Digital Marketing Emails
Now it’s time to create the emails that you’ll be sending out to your customers. When creating digital marketing emails, it’s important to keep it short and sweet. Remember, most people are very busy, so you’ll want to get your point across in as few words as possible.
Make sure to include a clear call to action in each email, as well as a link to your opt-in offer or website. You can also include images or videos to make your emails more interactive. If you’re struggling to come up with ideas for your emails, consider using a template or check out our guide to creating effective digital marketing emails.
Step 6: Test Your Digital Marketing Emails
Testing is an essential step in any digital marketing campaign. Before you send out your emails, be sure to test them on multiple devices and email platforms. This will help you ensure that your emails are displaying correctly and that the links are working. It’s also a good idea to have someone else review your emails to make sure they make sense and that they’re free of typos.
Step 7: Measure Your Results
Once your emails have been sent, it’s time to measure the results. Most email service providers provide detailed reports that include metrics such as open rate, click-through rate, and unsubscribe rate. These metrics will help you understand how your emails are performing and will give you insight into what changes you can make to improve your results.
If you need help interpreting these metrics, check out our guide to understanding email marketing metrics. This guide will explain the different metrics and will help you understand how to use them to improve your campaigns.
By following these steps, you’ll be able to launch a successful paid digital marketing email campaign. If you need help getting started, feel free to contact us. We’re here to help you get the most out of your digital marketing campaigns.