There are many reasons why you might want to use email marketing for your business, but the main one is that you can reach a massive audience with just a few clicks of a button.
Pam Moore’s email marketing software, for example, can help you reach up to 500,000 email subscribers with your next email campaign – even if you had a small marketing budget.
Here’s how you can use Pam Moore’s email marketing to grow your business.
Find The Perfect Market For Your Product
You can use email marketing to find the perfect market for your product. With Pam’s software, for example, you can test different email marketing campaigns to see which ones generate the most leads.
Depending on the type of product you’re selling, you might want to target people that are more interested in digital marketing, social media, or sales. For example, if you’re offering SEO services, you might want to target digital marketers or social media users who are interested in growing their business online.
Create The Perfect Marketing Plan
One of the most important things you can do is to create a perfect marketing plan. Just like a good road map, a marketing plan will help you visualize your entire marketing journey and set you up for success.
Your plan should include the following:
- An email marketing strategy – including the tools you’ll use to send the emails, the content you’ll use to engage your audience, and the timing of those emails
- A social media strategy – including the platforms you’ll use (e.g., Facebook, Instagram, Snapchat, etc.), the content you’ll post, and the type of audience you’ll target
- SEO strategy – including the keywords you’ll target, the type of content you’ll create, and the techniques you’ll use to rank high in search engines
- An online store strategy – including whether or not you’ll sell your products online, the platforms you’ll use to build your store, and the type of product you’ll offer for sale
- Mobile marketing strategy – including the types of apps you’ll create, the platforms they’ll run on, and the content you’ll include within them
- Brand strategy – including the messaging you’ll use to market your product, the colours you’ll use to represent your brand, and the type of customer you’ll attract
- Pricing strategy – including whether or not you’ll offer discounts and when those discounts will be applied
- And much more…
You can also use this plan to set achievable marketing goals, identify performance metrics, and track the success of your plan.
Set Up Autoresponder Emails
If you have a list of subscribers who’ve given you their email addresses, you can set up autoresponder emails to follow a simple routine. Once you’ve set up the autoresponder, you can simply follow the steps in the email to have automated emails sent to your list – without having to input the content yourself.
Pam’s software takes care of the rest. When you send out your autoresponder, your subscribers will receive an email with a link to a blog post or an offer for a free trial of your product. If they click on the link and make a purchase, you’ll earn a small commission – but it’s still a win-win for both of you.
Determine The Best Time To Send Your Email Marketing
You can use email marketing to send your messages at the best time for the biggest impact. With a little planning and research, you can figure out the best days and times to send your emails based on the following:
- Analytics – If you’ve used Google Analytics, you can click here to download a free copy and set up your account. With this platform, you can track the performance of every piece of content you create, including blog posts, product reviews, and more. Having this information at your fingertips will greatly improve your ability to determine which days and times to send your emails.
- Social media – This year, more people are getting their news from social media than traditional news sites. According to HubSpot Blogs’ research, people between the ages of 18 and 24 use social media daily – compared to 38% of adults ages 25 and up.
- Product sales – If you sell your products online, you can use Google Analytics to track the performance of your sales pages (e.g., product reviews, pricing, etc.). On these pages, you’ll find a variety of metrics you can use to determine the best days and times to send your sales emails.
- Visitors – If you sell your products offline, you can monitor how many people visit your store or showroom on a daily basis. This will help you determine when to send out your invitations to showcase your products.
- Demographics – If you have your own demographics to target (e.g., men vs. women, millennials, etc.), you can use Google Analytics to track the performance of your marketing campaigns by customising the emails you send out based on the following:
- Gender – men and women differ in how they respond to certain types of content, so you can tailor your messages accordingly
- Subscription Type – if you have one-time subscribers or trialists on your list, you can segment them based on their status (e.g., first-time, returning customer, etc.) and send out different types of content to each group
- Age – you can target millennials, Gen Z, and the generation before them with content designed for them. If you have older audiences you want to target as well (e.g., Baby Boomers or Generation X), you can use this feature to segment your list and send out different messages based on the following:
- Time of Day – mornings are usually best for getting in the habit of going to the gym, so you might want to send out emails at that time to get the most engagement. Alternatively, if you want to target millennials, you might want to send out your messages during the afternoon to get the most traction.
- Day of Week – depending on the type of product you sell, you might want to send out emails on certain days of the week to get the most engagement. For example, if you sell skincare products, you might want to target women on Thursdays to get the best results.
- Season – if you sell garden products during the summer, you might want to target males to get the best sales. Alternatively, if you sell skincare products and want to target females, you might want to send out your emails in the winter to get the best results.
- Year – if you sell garden products, you might want to target those looking for seeds or tools specifically for the coming year. As for the best time of day to send out your sales emails, that completely depends on the product you’re promoting and your target audience. For instance, if you’re driving traffic to a sales page for a digital marketing campaign, you might want to send out your messages in the morning.
- Number of Previous Purchases – if you’ve bought a product from a certain vendor before, you can use this feature to determine how often you should be inviting that prospect to make another purchase. For instance, if you’ve bought a fitness tracker from a specific brand before, you might want to send out an email every time you make a new purchase from that brand to encourage them to continue with the product.
- Referral program – if you’ve grown your subscriber list through a referral program, you can use the email addresses you’ve collected to send out emails to your new subscribers with a special offer – something that will encourage them to make another purchase. For example, if you’ve collected several thousand email addresses through an affiliate program, you can send out an email with a special offer for a product that costs $197 or more. They’ll love you for thinking of them and taking the time to send out an email just to thank them for signing up.
Measure The Results Of Your Email Marketing
Every business – even small ones – can use email marketing to grow their business. You don’t need a massive budget to do this, and all you need is a computer, an email account, and the willingness to try something new.
Now is the perfect time to join the conversation and find out how you can use your email account to grow your business. Just remember to keep those emails relevant, interesting, and…shiny!