How to Make Email Marketing for Your Pardot Site a Reality

You’ve been dreaming of this day for as long as you can remember. The day you get to finally crack open that email account and start getting notifications for new emails – or even just getting an email with a big orange button that says “click here to confirm your email”.

For the past year, you’ve been faithfully following the advice of your mentors and using the free resources available to you online to grow your email list. Maybe you’ve even made a pretty good impression on a few people and boosted your self-esteem by thinking you can actually make it in this world – even though you come from humble beginnings and grew up in a small town in the Midwest. 

You finally made it – the day has arrived and you’re ready to take on the world. Just as you were about to click that “confirm” button, an alert came through from your email provider – the email you were waiting for has been flagged as suspicious because it contains a link to an untrusted source. You panicked for a moment thinking about all the work you’d have to do to get that email account back. But then you realized – you can’t afford to be careless anymore. The world is a dangerous place, and you’re about to enter it armed with knowledge.

Make A List Of The Necessary Steps

Before you start running around like a chicken with your head cut off, you need to take a few moments to sit down and make a list of all the necessary steps to take before you become a full-fledged email marketer. Start by making a list of the essential things you need to have in place before you can even think about sending a mailer.

This is going to be demanding, but it’s what you need to do to move forward. You can always add more tasks to this list as you think of them. For example, did you set up a conversion tracking code in case someone decides to click that link and make a purchase after all? Did you send out that email a week ago and wait for someone to complain that it didn’t arrive? Having a few more questions will guide you toward more accurate results. Don’t forget to make a copy of this list and keep it somewhere safe.

Choose The Perfect Timing 

Now that you finally have a good list of all the steps you need to take before you can start email marketing, it’s time to pick the perfect moment to start moving forward. After all, you’re not exactly going to be able to do everything at once. Take your time and schedule one task every two weeks – or two tasks every week – until you reach the point where you can actually send that mailer.

The key to getting this done successfully is to pick the right moment – something that aligns with your goals and with the industry. You want to make sure that you are choosing something that people would find valuable and that would encourage them to click that “confirm” button that you’ve been waiting for. It can be a bit difficult to figure out what that is until you actually start working on this project. But once you do, you’ll understand what kind of content would be valuable to send out at this particular time and what would hold more interest for your audience.

How To Find Your Unique Voice 

Speaking of your audience, it’s important to find your unique voice and customize your emails to appeal to as many people as possible. The most powerful way to do this is to survey your audience and see what they’re looking for. You can always hire someone to help you with this – or even take a couple of days to do this yourself. But it’s important to find that special something that will make everyone listening feel like you’re talking directly to them and not just another email in their inbox. Once you do, you’ll see the benefits. Your emails will start getting some real power, and you’ll start seeing the results of your hard work.

The Power Of Video

Did you know that people are 82% more likely to click a link in an email when it’s followed by a video thumbnail? You may also want to consider using video content in your emails. People love video content, and it can do so many things for your emails. It can introduce you to new audiences and engage existing ones. It can even make people more likely to buy your product or service. Did you know that LinkedIn predicts that video will be the “most widely used content type” by 2020?

People love watching videos, and it’s important to remember that when they do, they’re not just passively consuming content – they’re paying attention and hopefully learning something along with you. If you want to make sure that people are paying attention, you should consider using video content in your emails.

The Importance Of Mobile Marketing

Did you know that people spend more than 4 hours of their day on their phones? That’s a lot of time that could be spent elsewhere. You want to make sure that you’re doing everything you can to capture the attention of mobile users. This is especially important if you’re trying to grow your email list – you may want to consider using a tool like Crazy E-Mail to help you find the right audience. You can also use tools like Google Academy To Learn More About Mobile Marketing – which can help you learn everything you need to know about mobile marketing in a simple way. That way, you can get back to doing what you do best and grow your email list faster.

Testing, Testing, And More Testing

Did you know that 80% of all business websites fail within the first six months of launch? It’s important to constantly be testing and improving your site or app to make sure it gets the results you’re looking for. This is where A/B testing and multivariate testing come in – with A/B testing, you can test different versions of a landing page to see which one performs the best. With multivariate testing, you can test different variations of a form to see which one performs the best.

These tests can help you figure out what’s working and what needs to be changed to make your site or app more effective. It’s important to remember that your results will vary based on who you are sending the email to – but if you’re doing everything by the book, you should see solid results that you can build on.

The Importance Of Analytics And Measurement

Did you know that 90% of business owners aren’t exactly sure how to measure the success of their websites and apps? Don’t worry, we’ve got you covered. Google Analytics is the most widely used analytics tool in the world, and it’s constantly growing in popularity. Did you know that HubSpot customers who use Google Analytics see a 60% increase in sales as a result of using this tool?

Measuring the effectiveness of your marketing efforts is important, and you should definitely consider using a tool like Google Analytics to see exactly which pieces of content are bringing in the most revenue and what topics your target audiences are responding to. You can also use this tool to track the effectiveness of your social media efforts – did you know that some companies saw a 200% increase in social engagement following an Instagram takeover?

Google Analytics can tell you so much about your site and app’s performance – it will tell you how effective your content is, how many people are engaging with it, and how many people are buying your product or service.

Keeping all of this in mind will help you make the right decisions – whether that’s choosing the right content for your next email or improving the conversion rate on your checkout page. The world of email marketing is a lot to take in, but don’t worry – with a little effort and research, you’ll be able to master the art.

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