Email marketing is one of the most in-demand marketing job roles of the 21st century. Marketers need to be able to think creatively, collaborate with marketing stakeholders, and have a good understanding of social media platforms and how to use them effectively.
However, getting a job in marketing isn’t easy. In fact, there are more than 600,000 unfilled marketing jobs worldwide, and the situation isn’t expected to improve any time soon.
Since marketing is such a saturated job market, Joburg offers a number of alternatives for you to get your foot in the door.
The Linkedin Job Network
LinkedIn is one of the largest professional networks in the world with over 400 million active users. They are also one of the most effective job-seeking platforms, as well as business networks. Their members include some of the most prominent CEOs, CFOs, and CIOs in the world. If you’re looking for a career in corporate finance, you can start by signing up for a free LinkedIn account. You can then download the LinkedIn app and begin using it to its fullest potential.
By signing up for a LinkedIn account, you’ll be able to access over 800 LinkedIn Sponsored Jobs that are available in your area.
The Vault Jobs
The Vault is an industry-leading job search engine that helps jobseekers find exactly what they’re looking for. As a jobseeker, you’ll have the opportunity to upload your resume and profile, set up email alerts for relevant jobs, and get alerts when new jobs are available that match your criteria. You can also set up job alerts for key words that you believe are the most appropriate for your skillset. If you have a specific job in mind, you can use The Vault to research the requirements of that position, and to learn all the necessary skills to be able to fill it.
Since its establishment in the late 1990s, Craigslist has continued to grow massively. Today, it’s the largest local job site in the world, and the second most popular job search engine after Google. Anyone searching for a job can find what they’re looking for on Craigslist, regardless of whether they’re in a large city or a small town.
If you’re looking to get hired, you can start by creating a profile with a compelling introduction and summary. You should also add in some of your valuable work experiences, including case studies and examples that highlight your strengths. When responding to job ads, be sure to keep the employer’s wants and needs in mind while demonstrating your own value.
Since many employers browse Craigslist for job candidates, it’s important that your profile is set up correctly and that you add in details about your professional education and experience. You can also take this opportunity to plug your LinkedIn account, since many employers and recruiters utilize both platforms.
Start A Blog
Blogs are an incredibly valuable tool in any marketer’s toolkit. Not only do they provide a wealth of information about your chosen industry, but they also put your knowledge and experience into a more tangible form for potential employers.
The best part about blogs is that they’re often completely free. Some of the most well-known and respected marketing blogs cost nothing to maintain and can be found on platforms like Medium. When creating your own blog, you’ll have the opportunity to choose from a range of free or premium content options. If you want to save money, you can also consider creating your own custom blog platform with the cheaper WordPress option.
Create A YouTube Channel
YouTube is a video-based social media platform that was originally founded in the United States but is now owned by Google. With over a billion users worldwide, YouTube is one of the biggest and most influential platforms on the internet. Videos can be shared to Instagram, Facebook, and WhatsApp, as well as browsed online.
As with any other social media network, content is King on YouTube. To get video content to stand out, you’ll want to create something that is unique and of high quality. The key to success on this platform is to build a following and engage with your audience. To start, you can take advantage of YouTube’s free videos to build your audience.
To engage with your audience, you can add video content to your schedule along with regular blog posts. Just make sure that you keep the format of each post consistent so that users know what to expect.
Attend Meetings And Events
Going to meetings and events is a great way to get in the door at an organization, no matter what role you’re applying for. Since most marketing jobs require you to be present at meetings and events throughout the year, make sure you add these to your schedule.
To add value at meetings and events, you can either participate in a discussion or provide a presentation. If you want to participate in a discussion, make sure that you prepare a talk that is around 10 minutes long. If you choose to provide a presentation, make sure that you prepare a detailed outline of what you are going to say. Also, make sure that you research the topic beforehand so that you can add value to the conversation and make the most out of your time at the event.
While you should be doing all of this to get a job in marketing, it’s also important to keep your eye on the bigger picture. Once you get an initial foot in the door, it’s often times difficult to get hired full-time in a similar role. To keep your options open, you can start looking for opportunities in a few different areas, even if you don’t have a specific role in mind yet.
If you’re looking for a change, why not consider a career in public relations or brand management? These are areas that can often lead to a role in marketing.