The free email marketing eBook from Pat Flynn is one of the most generous offerings available on the Internet, containing 21 practical chapters on everything from building a list to generating leads and turning those leads into paying customers. If you’re new to email marketing or are looking to improve your existing methods, this book is a must-read.
Everything You Need To Know About Email Marketing
Email marketing is one of the most effective and affordable ways to reach your audience and potential customers. The key to a good email marketing plan is to put yourself in your audience’s shoes: what do you need to know and what would you like to know about email marketing?
The free email marketing eBook offered by Pat Flynn is a great place to start your research.
The content is incredibly in-depth and covers every aspect of an effective email marketing strategy, including:
- building a list
- prospecting and nurturing leads
- converting those leads into paying customers
- measuring the success of your email marketing efforts
- improving your existing methods
- and more
Flynn covers all of this and much more in plain English language, providing you with the knowledge you need to put email marketing to work for you.
The book is made up of a diverse mix of content:
- an informative introduction to email marketing
- practical tips on how to build and grow a successful email list
- best practices for crafting effective email campaigns
- proven tactics for converting that audience into paying customers
- ideas for measuring the success of your email marketing activities
- actionable content for boosting your email marketing efforts
- and more
A Comprehensive Guide To The Most Advanced Method Of Email Marketing
If you’re looking to get the most out of your email marketing efforts, you’ve come to the right place. Below we’ll walk you through the step-by-step process of creating an advanced email marketing strategy, containing a combination of content and features designed to give you an advantage in your quest to build a successful email marketing list.
This method calls for you to take a step back and think about your target audience: who are you aiming your marketing at and what do they need or want?
The first thing you’ll want to do is set up automated emails, also known as drip campaigns. These emails will be triggered based on events, such as a purchase, a visit to your website or social media engagement. For example, if you’re selling custom t-shirts, you could design an email that comes with a pitch for your product and a link to your online shop.
Next, you’ll want to take a look at the content you’re providing. There are four key areas you’ll want to focus on:
- News
- Product information
- Interactive elements
- Competitive analysis
You want to make sure you cover each of these elements in your content so that your email is as informative and engaging as possible.
Your next step is to put together a short elevator pitch for your product, which includes:
- a concise description of your product (no more than two sentences)
- key features or benefits
- the target audience
- pricing (price is usually given as an example, but you should include it)
- the competition
- key competitors
The elevator pitch should be concise but also provide enough information for the reader to understand what your product is and how it can help them.
You can use tools like ClixOmatic to help you craft your elevator pitch. The tool will even send you suggestions on what to include in your pitch based on your product’s keywords.
Use Video And Re-marketing To Get More Out Of Your Marketing
The traditional way of doing business has shifted to video; according to HubSpot Blogs research, 77% of respondents use video to learn about brands and 78% use video to research products.
Further to this, nearly 50% of respondents use video content to demonstrate features, define terms and communicate strategy.
As such, video is an essential tool for any marketer. Why? Because videos allow you to engage with an audience in a more human way, demonstrate a product or service in a way that words cannot, and allow you to track video metrics such as clicks, views and shares to measure the results of your video content.
Use videos to share how your product or service works, the advantages of using it and showcasing the results of using it. For example, if you sell cleaning products, show a video of a cleaned up house or office to explain the concept of a spotless clean.
However, video isn’t just about showing off your product; you can use video content to tell a story, provide some insight into yourself or your brand and establish yourself as an expert in your industry.
There are many benefits to including video content in your marketing mix, including:
- elevating your brand recognition
- establishing trust and credibility
- providing valuable and actionable information
- boosting conversion rates (video content can encourage subscribers to click through to your website, make a purchase or sign up for your email list)
- and more
Creating video content isn’t difficult; you can use platforms like Vidyard, Bonjoro, Insteon Video, Canva Video or Google’s own Video Creator to create short video content for your marketing efforts.
You can even use an iPad to shoot video and send it to clients or potential customers via email.
The final step in the process is to create a short video to introduce your product or service. This can be as simple as a few minutes of a customer using your product or service or an explainer video, which is generally a sequence of shorter videos linked together.
The point of the video isn’t to sell your product or service, but rather to provide information about it. When done right, a short video can provide an advantage in convincing customers to try your product or service. Additionally, videos on social media offer a chance to connect with potential customers, establish yourself as an expert in your industry and drive traffic to your website.
The video below from Cashmere Whaling illustrates how they used an explainer video to introduce their product, a cashmere sweater, to the world. The video shows the product being used by a model, wearing a variety of outfits that incorporate the design of the sweater. The video content allows the viewer to see the benefits of wearing the sweater and establishes the product as a high-quality piece.
Video isn’t a panacea, and it’s not a guaranteed way to generate sales. However, it’s an essential tool for any marketer and can be used in various ways to generate more leads and eventually sales.