Have you ever found yourself wondering ‘What will my email marketing say about me?’. Well, you’re in luck because we’ve been there and we’ve got the answer! In this article, we’ll show you the perfect way to sequence your emails for maximum impact. Even if you’re not quite sure how to start your own blog, hopefully, this article will give you a few good ideas!
The Perfect Email Marketing Sequence Template For Your Blog: The Conclusion
This is the final part of our email marketing sequence template guide. In the last part, we’ll cover some details on how to build an email marketing sequence that will engage your audience and drive sales.
Remember, the whole point of this article is to show you the best way to sequence your email marketing. So, for the conclusion, we want to show you how to put all of this theory into practice and how you can use this information to create an email marketing plan that will work perfectly for your blog.
Here, we’ll walk you through an example of an email marketing plan that we’ve developed for a fictional blogger named ‘Ellie’. This plan was designed to highlight the power of using email as a lead generating channel for a business.
Setting Up Your Email Marketing Plan
Let’s get started by discussing the steps involved in setting up your email marketing plan. As we mentioned, you’ll need to start by deciding what you want your email marketing to say about you. You can do this by answering a few questions about yourself or your company. We recommend doing this as part of your overall marketing plan; it can also be a standalone activity.
For example, you might want to create an email marketing plan to highlight your industry expertise. Or, you might want to use your plan to promote your corporate social responsibility causes. Whatever you want your email marketing to say about you or your company, take time to think of a few good ideas and then make a list of them. This will be your guide as you work through the process of creating the perfect email marketing plan.
Creating The Perfect Email Marketing Plan
Once you have your list of topics- probably no more than 5 – that you want your email marketing to cover, it’s time to take it one step further and turn those thoughts into action. The next step is to create a simple table of contents that will serve as a guide for your audience. When they get to the end of your email, they’ll know precisely what you were talking about because they’ll have an idea of what you were trying to achieve. Plus, you’ll clearly define the main points you were trying to make.
It’s important to note that sometimes you might not know exactly what will make your email marketing stand out. That’s why we recommend creating a plan that is somewhat generic and then using specific calls to action to highlight key points that you want to make.
As an example, if you want to highlight your expertise in search engine optimization, you could send a few emails introducing yourself as an expert in SEO and then give them advice on how to improve their blog’s SEO. You might say something like this:
“SEO is a critical part of any digital marketing strategy. Many businesses ignore it or put it off until later, but to ensure that you get the best results from your SEO strategy, it’s important to look at it from the very beginning.
With that in mind, here are a few tips to get you started:
- Make sure that your blog’s SEO is set up correctly (Pro tip: Use Google Search Console)
- Use relevant keywords in your headlines, subtitles, and body copy (Pro tip: Use Google Keyword Planner)
- Make sure your blog is technically sound (Pro tip: Use Pingdom to test your site’s performance)
- Be ethical. Don’t manipulate search engine results for your own gain (Pro tip: Share quality, relevant content)
- Measure your results (Pro tip: Use Google Analytics and show these results to your team).
- Optimize your blog for mobile users (Pro tip: Use Google’s Mobile-Friendly Index)
- Regularly check your blog for mobile abuse (Pro tip: Use Google’s Search Console to keep an eye on your key metrics)
- Keep your readers engaged. Use a combination of:
- Internal and external links
- Headlines and subheads
- Shorter paragraphs
- Interesting images
- Actionable calls to action
- Video content
- Interactive elements (e.g. polls, questionnaires, etc.)
Once you have your table of contents and you’re ready to write your first email, it’s time to craft your perfect email marketing plan. Take time to think of a few good headlines, images, and call to action buttons that will resonate with your audience. When you have these, it’s just a matter of plugging them into your plan and hitting send.
Testing The Perfect Email Marketing Plan
Once you have your plan written, it’s time to test it. Before you send it out, it’s a best practice to check for spelling errors, grammar, and punctuation. Additionally, you could use a few of your favourite tools to test the effectiveness of your plan. We recommend using Google’s keyword planner tool to find the words and phrases that your target audience uses most frequently and incorporating them into your plan. You could also use Google Trends to easily find the most searched-for topics on the internet and decide which ones you want to focus on.
Once you have your tested and approved plan, it’s time to roll it out. As we mentioned, you can send out a few emails introducing yourself as an expert in your industry and then give them advice on how to improve their blog’s SEO. However, instead of sending out the same email every week, try and vary your emails a little bit so that your audience doesn’t get bored (and likely stop opening your emails).
For instance, you might want to try something like this:
“Over the last year, our web development team has been working hard to create a fully-fledged e-commerce platform for our customers to enjoy. While the product is still in its early development stages, our aim is to have it launched this summer.”
If you want to stay consistent with the fictional example, you could use a template like this:
“Hi there! I’m a [your name] and I’m an expert in [your niche]
[Blog article]:
How to Choose the Perfect Email Marketing Sequence Templates for Your Blog
Have you ever found yourself wondering ‘What will my email marketing say about me?’. Well, you’re in luck because we’ve been there and we’ve got the answer! In this article, we’ll show you the perfect way to sequence your emails for maximum impact. Even if you’re not quite sure how to start your own blog, hopefully, this article will give you a few good ideas!
The Perfect Email Marketing Sequence Template For Your Blog: The Conclusion
This is the final part of our email marketing sequence template guide. In the last part, we’ll cover some details on how to build an email marketing sequence that will engage your audience and drive sales.
Remember, the whole point of this article is to show you the best way to sequence your email marketing. So, for the conclusion, we want to show you how to put all of this theory into practice and how you can use this information to create an email marketing plan that will work perfectly for your blog.
Here, we’ll walk you through an example of an email marketing plan that we’ve developed for a fictional blogger named ‘Ellie’. This plan was designed to highlight the power of using email as a lead generating channel for a business.
Setting Up Your Email Marketing Plan
Let’s get started by discussing the steps involved in setting up your email marketing plan. As we mentioned, you’ll need to start by deciding what you want your email marketing to say about you. You can do this by answering a few questions about yourself or your company. We recommend doing this as part of your overall marketing plan; it can also be a standalone activity.