Have you ever seen an email that sparked an idea and then you couldn’t remember where you read it?
You’re not alone. That’s what makes email marketing so effective. When a marketer sends an email with a call-to-action (CTA) that sparks an idea, they often forget about the email’s content because they’re too busy doing what they do best: driving sales.
What is email marketing?
Simply put, email marketing is the process of sending emails to a targeted audience about a product or service.
Who are you sending the email to?
This question is often overlooked when determining the success of an email marketing campaign. Instead of focusing on the number of emails you send or the platform you use, you should ask yourself: “Who is my audience?” A good place to start is with a list of interests. These are the categories that your ideal buyer would be interested in or might have an interest in. Based on your understanding of what interests them, you can provide value in the form of content that is relevant to their goals and interests.
Why should an interested audience click on a CTA or take action?
A CTA is an action-oriented, visual element (usually a button, link, or image) that encourages the reader to take some sort of action. A CTA can be attached to an email in a multitude of ways—sprinkled in the text, presented as a hyperlink, or even displayed as a button in a graphic.
What’s the best way to display a CTA?
There’s an old saying that a picture is worth a thousand words. Well, a CTA presented in the form of a picture can have the same impact as a thousand words. While there are many advantages to presenting CTAs as text, a picture truly is worth a thousand words.
How Can Email Marketing Help My Business?
Email marketing is more effective when used strategically. Marketers should approach their audience with a balance of value and entertainment. They should provide their audience with enough information to make an informed decision while keeping things entertaining enough to keep them engaged.
What should I include in my email marketing strategy?
As a business owner, one of the most important aspects of your email marketing strategy is to build your audience. The more engaged your audience is, the more effective your strategy will be. According to HubSpot Blogs research, 66% of consumers prefer receiving marketing emails from companies that they know and trust. This makes your audience quite valuable, especially since they already have a degree of interest in your product or service.
What do I need to include in my email marketing strategy?
- Email Signup Form
- Social Proof
- Customer Testimonials
- Include Links to Shareworthy Content
- Long-Form Content
- Offer Discounts
- Content Calendar
Top Tips From Industry Experts
There are a few simple tips that you can follow to get the most out of your email marketing strategy. First, make sure that you actually want to send the email. If you’ve got a business email address, you can always use a tool like Litmus to send and receive business emails effectively. Second, make sure that you’re providing your audience with value. If you’re sending an email with a CTA, make sure that the content behind it is valuable. Third, make sure to follow up with the same audience via other channels. Email marketing isn’t a one-off event. You should continue to follow up with your audience via phone calls, personal messages, and more.
Remember: Your marketing goals should be to generate leads and grow your business. If you’re looking for quick results, you might want to try social media marketing. However, if you’d like to see your email marketing strategy pay off, you should craft individualized messages based on what your audience wants and needs.